Your Name
Summary
Detailed e-Commerce expert with seven years of hands-on professional experience overseeing business revenue growth and marketing strategies. Skillful in online Marketplace Channel management, tracking listing optimization and functionality, and organizing promotions. Results-oriented professional possessing a strong understanding of e-commerce consumer behavior, audience segmentation, and Marketplace analytic and tracking tools.
Overview
11
11
years of professional experience
Work History
E-Commerce Marketplace Associate Manager
Crossover Health
Dallas
11.2018 - Current
- Develop promotional marketing strategies across eBay and Walmart by using generated historical sales research and trend analysis. Increased promotional revenue by 51% in 2021 with $2.8M total revenue and 21% growth in 2020 with $1.9M total revenue.
- Improve conversion by 22% on eBay listings by determining optimal keywords, description and title copy based on detailed content audit analysis' and A/B testing.
- Collaborate with Product developers to automate and scale workflows of 3 existing processes resulting in 7 hours of time saved (weekly).
- Build customer trust and drive conversion by improving Spreetail seller accounts Key Performance Indicators to achieve TopRated Seller status on eBay, Pro Seller Badge on Walmart Marketplace and Seller Fulfilled Prime Badge on Amazon.
- Identify, establish and grow long-term relationships with 9+ Marketplace Category Managers to achieve principal objectives of categorical growth year-over-year and proactively seeking growth strategies.
- Drive sales and price competitiveness while supporting effective stock management and maximizing margins to exceed revenue goals.
- Create and execute shipping templates across Spreetail’s 7 fulfillment center, with experience on Amazon Seller Fulfilled Prime, eBay, and Walmart.
Account Executive
Kao
Jacksonville
08.2014 - 11.2018
- Grew clientele base from 60+ companies in 2015 to 150+ region-wide companies and special interests groups in 2017.
- Surpassed annual marketing sales goals by 20% in 2016 and 2017.
- Reached 110,000 people in 2017-18 through construction of promotional print materials (flyers, ad copies, press releases) to grow public awareness of upcoming events such as NCAA Championship Tournaments, FELD Entertainment events and AEG concert tours.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Personally accountable for multiple mark initiatives campaigns which result in an average of $100K in ticket sales annually.
- Organized pre-show details and coordinated day-of-event operations to ensure success and positive response from clients.
- Conducted quantitative and qualitative research on consumer behavior and marketing trends to understand how to market to each show's demographic.
Marketing Assistant
Bentley Systems
City
08.2012 - 05.2014
- Reached a total of 25,000 current and prospective students from developed marketing campaigns to promote Nebraska Athletic sporting events.
- Created and launched civic outreach events for athletes and coaches aimed to engage key demographics: University students, Nebraska Boosters and Alumna.
- Coordinated advertising efforts and brand strategy for the Nebraska Athletic Football, Wrestling, Softball, Basketball, Track & Field and Cross-Country teams.
- Increased Husker Gymnastics' Twitter followers by over 200+ users which led to greater awareness and attendance of home meets.
Communications Intern
Viacom, Comedy Central & TV Land
City
05.2013 - 08.2013
- Coordinated with publicist and production team assigned to each television series with PR projects and media-marketing campaigns.
- Monitored press hits, analyzed media content and identified trends using LexisNexis software.
- Edited and wrote press clips, media alerts and show synopses.
- Collaborated with talent, media personalities and journalists at media events and press conferences.
Education
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
University of Nebraska-Lincoln
Lincoln, Ne05.2014
Skills
- Analytical and Creative problem solving
- Data Analysis and Reporting
- B2C eCommerce
- Data Analysis and Reporting
- Microsoft Office 365- Advanced in Excel, Powerpoint, Word
- Adobe Creative Suite including Photoshop and InDesign
- Social Media Marketing
- Zammad HelpDesk Ticketing Software
Timeline
E-Commerce Marketplace Associate Manager
Crossover Health
11.2018 - Current
Account Executive
Kao
08.2014 - 11.2018
Communications Intern
Viacom, Comedy Central & TV Land
05.2013 - 08.2013
Marketing Assistant
Bentley Systems
08.2012 - 05.2014
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
University of Nebraska-Lincoln