Alice Rangel
Las Vegas ,NV
Summary
Successful Senior Brand Manager, responsible for creating winning strategies based on tried and true best-practices. Leads a remote team of brilliant specialist that help with the execution of day-to-day account management and implement the strategy. Perfected the art of optimizing Retail Ready Detail Pages and driving the right traffic needed to grow brands on the Amazon Marketplace. Ultimately responsible for account success for all 30+ brands that are managed under the Pod.
Overview
10
10
years of professional experience
Work History
Senior Brand Manager
Channel Key
Las Vegas , NV
02.2020 - Current
- Lead Pod of 15+ Specialists, overseeing multiple teams and ensuring that processes are followed and monthly KPIs are met.
- Mentored remote personnel on best practices and protocols to maximize productivity.
- Secured long-term Key Accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Planned, implemented and tracked sales and marketing strategies to promote key accounts.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability for all 30+ accounts in my Pod.
Marketing and Content Manager
Channel Key
Las Vegas , NV
03.2019 - 02.2020
- Oversaw both Marketing and Content Teams, including Advertising, Copywriters, and Graphic design teams.
- Managed teams training and ensured proper workflow, collaboration, and Best-in-Class Practices.
- Maintained content marketing calendar to schedule creation and delivery deadlines for 25-30 accounts.
Senior Content Strategist
Channel Key
Las Vegas , NV
08.2018 - 03.2019
- Developed Best-in-Class standards for Content and Graphics, creating and implementing market research and client deliverable standards.
- Created Custom product launch strategies for clients that included SEO, Retail Readiness, and Advertising initiatives.
- Wrote engaging and successful marketing, advertising and Product Detail Page copy; that helped increase CTR and CVR by 25%.
Marketplace Marketing Coordinator
Channel Key
Las Vegas , NV
04.2017 - 08.2018
- Boosted brand awareness with target customer demographics via strategic advertising campaigns.
- Tracked and reported on marketing campaign responses per monthly, quarterly, and annual goals for 12-15 accounts.
- Setup Product catalogs on the marketplace ensuring Best-in-Class Standards of optimization and Retail Readiness.
Search Marketing Specialist
Ceasars Entertainment
Las Vegas , NV
05.2015 - 12.2015
- Created content strategies and customized marketing materials to increase conversions for 52 global properties.
- Built, implemented and updated effective SEO strategies; keeping close eye on performance and making appropriate adjustments.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
SEO Specialist
Horizon Web Marketing
Las Vegas, NV
08.2012 - 04.2015
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic for 12-15 clients.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
Education
Bachelor of Science - Political Science
University of Las Vegas Nevada
Las Vegas, NV05.2012
Skills
- Business Objective Analysis
- Strategic Planning and Alignment
- Brand Development
- Root Cause Analysis
- Building Client Rapport
- Training and Onboarding
- Coaching and mentoring
- Cross-departmental Alignment
Timeline
Senior Brand Manager
Channel Key
02.2020 - Current
Marketing and Content Manager
Channel Key
03.2019 - 02.2020
Senior Content Strategist
Channel Key
08.2018 - 03.2019
Marketplace Marketing Coordinator
Channel Key
04.2017 - 08.2018
Search Marketing Specialist
Ceasars Entertainment
05.2015 - 12.2015
SEO Specialist
Horizon Web Marketing
08.2012 - 04.2015
Bachelor of Science - Political Science
University of Las Vegas Nevada