Summary
Overview
Work History
Education
Skills
Accomplishments
Work Availability
Work Preference
Affiliations
Quote
Software
Languages
Websites
Timeline
6e
Arielle M. Reynolds

Arielle M. Reynolds

Director of Sales
Chattanooga,TN

Summary

Experienced sales leader with a proven track record of increasing revenue and enhancing team performance. Specializes in sales strategy, client relationship management, and market analysis. Emphasis on promoting teamwork, adaptability, and achieving measurable results. Recognized for outstanding leadership, communication, and problem-solving skills.

Overview

12
12
years of professional experience

Work History

Director of Sales

Sonesta International Hotels Corporation
11.2022 - Current
  • Exceeded yearly goal in 2023 by 25%
  • Built relationships with customers and community to establish long-term business growth.
  • Managed accounts to retain existing relationships and grow share of business.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
  • Analyzed market trends to identify opportunities for product expansion, leading to increased revenue streams.

Client Specialist

Unum
03.2020 - 11.2022
  • Prepared and reviewed insurance applications to verify compliance with regulations.
  • Maintained high standards of customer service by building relationships with clients.
  • Provided exceptional customer service by responding quickly to inquiries, resolving issues, and anticipating client needs.
  • Educated clients on various insurance products, enabling informed decisions regarding their coverage options.
  • Assisted clients with claims processing, ensuring a smooth experience during difficult times.
  • Streamlined the insurance application process, resulting in faster approvals and increased efficiency.

Association Sales Manager

Shaner Hotel Group
04.2018 - 03.2020
  • Exceeded quarterly goal in Q2 of 2019 by 3%
  • Coordinated with the Chattanooga Visitors Bureau to attend regional and national tradeshows and represent the hotel and Chattanooga area
  • Develops new business through obtaining accounts from the competition, lateral development of existing accounts and contacting new customers in the market
  • Maintains accurate records of sales activities and results and analyzes period end results
  • Collaborated with Director of Sales
  • Marketing to increase revenue to hotel
  • Promoted local awareness of the property through effective relations with the Chattanooga CVB and tourism authorities.

Business Transient and Corporate Sales Manager

Chattanooga Marriott Downtown
04.2018 - 06.2019
  • Increased transient sales by 53% in Q1 and Q2 for the year 2019
  • Prospected for new transient business
  • Maintained regular communication with all special corporate/preferred corporate accounts
  • Understood transient sales strategies, strengths and weaknesses, and transient promotional programs of competitor transient hotels
  • Partnered with group/catering counterparts, Event Manager or Sales
  • Coordinator to effectively manage business opportunities
  • Understood the overall corporate market - competitors' strengths and weaknesses, economic trends, supply and demand to increase revenue for the hotel

Dual Sales Manager

ONE Lodging Management
07.2017 - 04.2018
  • Collaborated with General Manager/Director of Sales regarding all sales activities
  • Developed new and existing accounts by leveraging hotel's attributes against each group's specific needs and buying tendencies
  • Coordinated site visits as necessary, and developed, organized, and professional plans for correspondence and follow up.
  • Assisted with operational functions in other departments as needed, to including Front Office and Food & Beverage.

Education

No Degree - Hospitality Administration And Management

Chattanooga State Community College
Chattanooga, TN
2015

Skills

  • Salesforce platform expertise
  • Skilled in Delphi software solutions
  • CI/TY
  • Proficient in Opera Cloud
  • STR Reporting
  • Hotel IQ
  • OnQ system expertise
  • OnQ R&I
  • Kalibri reporting expertise
  • Experience with SynXis Cis
  • Agency 360
  • Dodge Reporting

Accomplishments

  • Sonesta STARR Incentive Trip Recipient – 2024
    Recognized as a Top Achiever for exceeding annual performance goals by 125% or more.
  • In less than 6 months, successfully secured a local negotiated rate contract valued at over $1M
  • Exceeded quarterly goal in Q2 of 2019 by 3%
  • Increased transient sales by 53% in Q1 and Q2 for the year 2019

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Work Location

RemoteOn-SiteHybrid

Important To Me

Career advancementHealthcare benefitsWork from home option

Affiliations

  • SGMP
  • MPI
  • ABA
  • TNSAE

Quote

If you really look closely, most overnight successes took a long time.
Steve Jobs

Software

OnQ

OnQ R&I

Fosse

MARSHA

CI/TY

Salesforce

Delphi

Opera Cloud

STR

Hotel IQ

SSP

SynXis Cis

EPRO

Agency 360

Kalibri

Dodge

Knowland

Languages

English
Native or Bilingual

Timeline

Director of Sales

Sonesta International Hotels Corporation
11.2022 - Current

Client Specialist

Unum
03.2020 - 11.2022

Association Sales Manager

Shaner Hotel Group
04.2018 - 03.2020

Business Transient and Corporate Sales Manager

Chattanooga Marriott Downtown
04.2018 - 06.2019

Dual Sales Manager

ONE Lodging Management
07.2017 - 04.2018

No Degree - Hospitality Administration And Management

Chattanooga State Community College
Arielle M. ReynoldsDirector of Sales