Shirley Flack
Washington,US
Summary
Results-driven Sales Manager with a proven track record in developing and executing effective sales strategies. Expertise in identifying profitable business opportunities, qualifying prospects, and cultivating strong partnerships. Adept at leading and developing high-performing teams.
Overview
9
9
years of professional experience
Work History
Sales Manager
Cambria Hotel DC
Washington, DC
09.2023 - Current
- Developed and implemented sales strategies to increase market share.
- Created and presented weekly reports to management on sales performance.
- Established new accounts and serviced existing accounts maintaining professional relationships.
- Monitored industry trends and competitor activities to stay ahead of the competition.
- Developed pricing strategies that would maximize profits while still remaining competitive in the market.
- Researched potential customers using various sources such as public records, web searches.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Resolved customer complaints regarding sales or service.
Convention Services Manager
Courtyard-Residence Inn Downtown Convention Center
Washington, District Of Columbia
07.2022 - 09.2023
- Facilitated smooth and successful communication between client, hotel departments, and external resources to meet expectations for exceptional guest experiences.
- Prepared invoices for upcoming groups and handled billing for all groups and events.
- Work closely with Sales Managers to ensure client satisfaction
- Work closely with the banquet department on operations and event execution and have the ability to consistently deliver flawless events.
- Attend weekly Revenue Management and Group Pickup Meetings.
- Assist the Sales Coordinator with Citywide rooming list.
- Award Marriott Bonvoy Points for qualifying groups.
- Supervise contracted group room blocks for cutoffs and attrition.
- Manage customer relationships from initial turnover from Sales Manager through post-event phase to return to sales.
- Managed no-shows and cancellations daily.
- Prepare and review resumes for groups, conferences, and events.
- Attend all PreCon meetings for Citywide groups.
Event Sales Manager
Hotel Hive &Pizza
Washington, District Of Columbia
12.2021 - 07.2022
- Provided exceptional customer service throughout the entire event experience
- Collaborated with internal departments to ensure smooth operations during events
- Implemented effective marketing campaigns across various platforms to drive attendance
- Monitored customer preferences to determine focus of sales efforts
- Designed contracts, collected fess and booked venue for events
- Selected catering services for different types of events, balancing cost, menu and term options against client demands
- Created and presented proposals and built successful RFP's for new clients
- Increased customer awareness and engagement by connecting with prospective clients via telephone, email and face-to-face visits
- Resolved customer complaints regarding sales and service
Sales Manager
LAQUINTA INN & SUITES
Capital Heights, US
03.2019 - 12.2021
- Strategically solicited and developed new accounts while maintaining excellent rapport with existing accounts
- Worked closely with the General Manager to determine appropriate sales strategies
- Responsible for generating major revenue for the hotel
- Continuously exceed given personal sales goals
- Qualify new group business, prepare proposals and contract
- Give tours to prospective clients
- Responsible for maintaining all aspects of booking meetings and catering functions to include proposals, contracts and detailing Banquet Event Orders
- Responded to high volume of incoming catering and SMERF opportunities including emails, walk-in, phone calls and event website inquiries
- Interacted effectively with all departments within the hotel to ensure guest satisfaction and positive work environment
Catering Sales Manager
HILTON GARDEN INN
Greenbelt, US
01.2018 - 03.2019
Sales Coordinator
RESIDENCE INN BY MARRIOTT WASHINGTON CAPITOL HILL NAVY YARD
Washington, US
03.2017 - 01.2018
Sales Coordinator/ Administrative Assistant
HAMPTON INN & SUITES ALEXANDRIA OLD TOWN
Alexandria, US
11.2015 - 03.2017
Education
High School Diploma - Completed Coursework Towards
MATH AND SCIENCE TECHNOLOGY HIGH SCHOOL
Washington, DC, USSkills
- Analytical Problem Solving
- Conference Planning
- Customer Satisfaction
- Site Visits
- Banquet Management
- Contract Assessment
- Client Engagement
- Microsoft Office
- Guest Services
- Event Planning
- Contract Negotiation
- Workforce Training
- Meeting Planning
- Workflow Management
- Customer Relationship Development
- Catering Management
- OnQ
- Fosse
- Salesforce Platform Expertise
- SalesPro Platform Expertise
- Cvent
- Passkey
- SynXis
- Service Coordination
- Key account development
- Sales operation
- Opera
- Superb time management
- Prospecting skills
Timeline
Sales Manager
Cambria Hotel DC
09.2023 - Current
Convention Services Manager
Courtyard-Residence Inn Downtown Convention Center
07.2022 - 09.2023
Event Sales Manager
Hotel Hive &Pizza
12.2021 - 07.2022
Sales Manager
LAQUINTA INN & SUITES
03.2019 - 12.2021
Catering Sales Manager
HILTON GARDEN INN
01.2018 - 03.2019
Sales Coordinator
RESIDENCE INN BY MARRIOTT WASHINGTON CAPITOL HILL NAVY YARD
03.2017 - 01.2018
Sales Coordinator/ Administrative Assistant
HAMPTON INN & SUITES ALEXANDRIA OLD TOWN
11.2015 - 03.2017
High School Diploma - Completed Coursework Towards
MATH AND SCIENCE TECHNOLOGY HIGH SCHOOL
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