Shannon Trayal
Acosta Sales & Marketing
San Angelo
18
years of professional experience
Experienced merchandising manager with a strong background in store execution, planogram compliance, and team leadership. Known for strategic planning, clear communication, and attention to detail across retail accounts.
Driven Merchandising Manager with 15 years of experience in maximizing product sales and overseeing merchandise trends. Effective in overseeing day-to-day sales and inventory stock levels to determine purchasing needs. Expert in merchandise planning based on prior sales and trends to provide well-rounded selection of products sought by customers.
Work History
Marketing and Merchandising Manager
4 Years 6 Months- Directed retail merchandising execution across assigned accounts, ensuring compliance with brand standards and planograms.
- Coordinated promotional setups and product resets to support seasonal marketing initiatives.
- Reviewed store conditions and identified execution gaps for corrective merchandising action.
- Collaborated with sales teams and store managers to resolve assortment and display issues.
- Monitored inventory levels and recommended replenishment strategies for key products.
- Trained field representatives on merchandising guidelines, audit requirements, and client expectations.
- Maintained accurate documentation of store visits, display compliance, and competitive activity.
Owner
8 Years 7 Months- Directed asphalt paving operations, aligning crews, equipment, and materials with project schedules.
- Oversaw site preparation, grading, and pavement installation to maintain quality standards.
- Estimated job costs and prepared bids for residential and commercial paving projects.
- Coordinated equipment maintenance and material deliveries to reduce project delays.
- Enforced safety practices and compliance across active paving sites.
- Managed customer relationships, resolving concerns and confirming project scope expectations.
- Monitored project progress, adjusting workflow to improve efficiency and completion consistency.
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Consulted with customers to assess needs and propose optimal solutions.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Interacted well with customers to build connections and nurture relationships.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Pricing and Signing Specialist
2 Years 3 Months- Verified ticketing, labels, and promotional signs for pricing integrity across departments.
- Executed price changes and signage updates to maintain accurate floor presentation.
- Coordinated markdown placement with merchandising and visual teams during floor transitions.
- Maintained brand standards by updating signage for seasonal sets and promotions.
- Audited sales floor signage to correct discrepancies and reduce customer confusion.
- Organized printing and distribution of price tickets, signs, and label materials.
- Trained associates on sign placement, ticket accuracy, and change execution procedures.
- Improved workflow by prioritizing urgent pricing updates and maintaining clear communication with store leadership.
- Maintained accurate product signage throughout the store, ensuring clear communication of prices to consumers.
- Enhanced customer satisfaction by promptly addressing any concerns or discrepancies related to product prices and signage.
- Streamlined processes for price changes, resulting in reduced time spent on manual adjustments.
- Optimized inventory control procedures through close monitoring of product availability and accurate updating of pricing information.
- Collaborated with store managers to determine best placement for merchandise displays.
- Organized store merchandise racks by size, style, and color.
- Created visual displays to highlight new and featured products.
- Promoted seasonal products and trends to move stock and prepare for incoming inventory.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Proposed new ideas and concepts to enhance merchandise displays.
- Developed merchandising strategy to efficiently move overstock.
Visual Merchandiser
2 Years 9 Months- Styled mannequins and displays to highlight seasonal assortments and promote key categories.
- Executed floor sets and merchandising plans to maintain brand-aligned product presentation.
- Maintained visual standards across sales floor, fitting rooms, and front-of-store zones.
- Collaborated with store leadership to prioritize merchandising updates and storewide resets.
- Replenished product and adjusted fixtures to support consistent assortment availability.
- Interpreted planograms and signage directives to ensure accurate presentation execution.
- Trained associates on visual standards, zoning, and display maintenance procedures.
- Worked with store managers to implement new displays, promotions and store layout changes.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
- Monitored and replenished display inventory and restructured according to available stock.
- Assisted with special event planning and execution, incorporating creative visual elements to enhance the overall atmosphere and support promotional objectives.
- Updated signage regularly to reflect current promotions or markdowns, improving clarity for customers seeking sale items within the store environment.
- Increased customer traffic through effective window displays that showcased new products and promotions.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Enhanced store sales by creating visually appealing and strategically placed product displays.
- Supervised and trained team of merchandising associates, verifying accuracy and efficiency in work processes.
- Managed installation of visual merchandising displays, urging team to work with speed and accuracy.
- Partnered with store personnel during remodels or relocations to ensure seamless transition of visual merchandising elements into new spaces.
- Trained new staff on visual merchandising standards and practices, ensuring brand consistency across all departments.
Education
GED
Skills
Merchandise planning
Pricing strategy
Product launches
Promotional planning
Merchandise presentation
Sales analysis
Inventory management
Stock replenishment
Maintaining stock levels
Merchandising logistics
Seasonal planning
Sales floor resets
Visual display standards
Creative direction
Display installation
Merchandising installations
Retail display setup
Seasonal product promotion
CRM management
Customer relationship management
Sales training
Training and development
Strategic planning
Goal setting
Problem-solving
Decision-making
Time management
Organizational skills
Attention to detail
Multitasking
Team leadership
Team collaboration
Reliability
Excellent communication
Effective communication
Verbal and written communication
Active listening
Self motivation
Fixture updates
Shipment processing
Goal setting
Strategic planning
Timeline
Marketing and Merchandising Manager
Acosta Sales & Marketing
04.2022 - CurrentRead More
Owner
B & R Asphalt Paving
03.2013 - 10.2021Read More
Pricing and Signing Specialist
Old Navy
07.2011 - 10.2013Read More
Visual Merchandiser
Old Navy
10.2008 - 07.2011Read More
Hauke HS
GED
Read More