Taylor W. DeFrees
Alexandria,VA
Summary
10+ years experience as an athlete, 1 year as a semi-professional athlete, and 3 years as a skills and development trainer for professional, collegiate, and high school athletes. More than 2 years experience in sales in running/performance footwear. 2+ years experience as a Social Media Manager, Brand Ambassador, and Model for Orange Peel Apparel, a budding street-wear brand in Virginia.
Overview
13
13
years of professional experience
Work History
FT Team Lead
New Balance Factory Store
06.2024 - Current
- Positive leadership presence on sales floor while communicating and coaching associates
- Be results driven in achieving our store KPIs through training and development
- Take the lead in merchandising floor moves
- Deliver guest experience while utilizing GUEST service model
- Be operationally sound, opening/closing the store, inventory control, operational procedures
- Participate in recruiting/interviewing/hiring of top talent
Skills & Development Specialist
HardworkTalksLLC
07.2021 - 08.2023
- Developed and implemented skills development plans to support individual career goals.
- Built rapport with high profile clientele such as active NBA players through active listening, confidentiality, and curated routines
- Test and research footwear to be able to accurately provide best options to optimize performance, provide product demos
- Maintain peak physical condition to be able to compete and keep up with clientele
Social Media Management/Content Creator
Orange Peel Apparel
07.2023 - Current
- Assisted in developing email campaigns targeted towards current customers.
- Maintained social media calendar, supporting brand identity while tapping into seasonal moments and appropriate
trends. - Managed content creation, curation and scheduling for multiple social channels including Facebook, Twitter,
Instagram, Pinterest and LinkedIn. - Developed social media strategy by measuring and reporting on key metrics.
- Connected with current and prospective customers, actively replying to brand mentions and direct messages.
CUSTOMER RELATIONS REPRESENTATIVE & LEAD LABORER
TWD Carpentry & Remodeling
03.2012 - 06.2024
- Cultivated relationships with customers through active listening and responding to their needs in a timely manner.
- Delegated tasks to team members according to project requirements and employee strengths.
- Communicated work goals and deadlines to employees to increase productivity and meet project benchmarks.
- Addressed customer questions and recommended appropriate products and services to increase satisfaction.
- Monitored daily operations, utilizing organizational and problem-solving skills to identify areas for improvement.
Education
MASS COMMUNICATIONS AND JOURNALISM -
Old Dominion University
Norfolk, VASkills
- Self Awareness
- Adaptability
- Time Management
- Digital Content Development
- Verbal And Written Communication
- Critical Thinking
- Social Media Management
- Personnel Development
- Interpersonal Skills
- Presentation Skills
- Digital Media Advertising
- Attention To Detail
- Strategic Networking
- Teamwork And Collaboration
- Negotiation
- Product Marketing
- B2B
- Peer To Peer Marketing
- Brand awareness and identity
Social Media References
@orangepeelapparel
@orangepeel.rc
Timeline
FT Team Lead
New Balance Factory Store
06.2024 - Current
Social Media Management/Content Creator
Orange Peel Apparel
07.2023 - Current
Skills & Development Specialist
HardworkTalksLLC
07.2021 - 08.2023
CUSTOMER RELATIONS REPRESENTATIVE & LEAD LABORER
TWD Carpentry & Remodeling
03.2012 - 06.2024
MASS COMMUNICATIONS AND JOURNALISM -
Old Dominion University
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