Summary
Overview
Work History
Education
Skills
Affiliations
Websites
References
Personal Information
Timeline
Generic

Lawrence Gerald

Goldsboro,North Carolina

Summary

As a television industry professional with 3.5 years of experience in production with WXII12, I gained a great deal of valuable experience in operating cameras, floor directing, audio board, lighting, and microphones. I am proficient in content management systems, final cut pro, adobe editing video, uploading content and social media. I also was able to create polls, slideshows, and take pictures for social media. The range of my professional portfolio extends to news, production, public relations, radio, newspaper, and web. I do believe that the diversity of my professional experiences has cultivated a unique range of transferrable skills to benefit today’s media landscape. I believe with my technical fluency and production background that I am prepared to excel outstanding video production services

Overview

12
12
years of professional experience

Work History

Media Team

The Word Warehouse
06.2020 - Current
  • Developed comprehensive social media strategies
  • Taught community team about SEO, analytics, and social media

Public Relation Assistant

Johnson Media Relations Group
07.2018 - Current
  • Developed comprehensive social media strategies
  • Taught community team about SEO, analytics, and social media

Production Assistant/Digital Producer/ Assignment Desk

WXII 12 News
12.2014 - 03.2017
  • Responsible for operating in studio cameras, audio board, and teleprompter
  • Responsible for distributing scripts to the newsroom and production staff
  • Worked the assignment desk by monitoring scanners, answering phones, and dispatching crews
  • Answered phone calls from viewers and develop possible story ideas
  • Responded to viewers on social media pages
  • Participated and spoke in daily newsroom meetings
  • Communicated with newsroom staff about stories and coverage
  • Worked as the weekend Digital Producer
  • Wrote web stories and edited videos for multiple platforms
  • Edited and posted clips from the newscast onto our website

Multimedia Journalist/ Producer

ECU School of Communication
08.2013 - 12.2013
  • Served as a Reporter for the student run broadcasts
  • Edited daily news packages

Intern

WCTI12 News
06.2013 - 08.2013
  • Wrote web stories and edited video for various platforms
  • Performed standups and mock live shots to develop on camera experience
  • Shadowed Reporters and Photographers in the field

Radio Personality

WSSG
05.2012 - 10.2012
  • Talked to listeners over the air about music, news, pop culture, and weather
  • Read news flashes to the audience to inform them about important events

Education

Bachelor's Degree - Broadcast Journalism

East Carolina University
Greenville, North Carolina
01.2014

Skills

  • AP Style Writing
  • Story Teller
  • Digital Media
  • Live Backpack
  • Public Speaking
  • Adobe Premier
  • Video Editing
  • Community Engagement
  • Time Management

Affiliations

  • National Association of Black Journalists
  • The Society of Professional Journalists

References

  • Jeffrey Winbush, Supervisor, 200 N Center St, Goldsboro, NC, 27530, (919) 580-4362
  • Chris Vaughn, WXII Digital Manager, 700 Coliseum Drive, Winston-Salem, NC, 27106, (336) 721-9944
  • Michael Hennessey, WGHP Reporter, 2005 Francis Street, High Point, NC, 27263, (336) 841-8888

Personal Information

Title: Video Producer

Timeline

Media Team

The Word Warehouse
06.2020 - Current

Public Relation Assistant

Johnson Media Relations Group
07.2018 - Current

Production Assistant/Digital Producer/ Assignment Desk

WXII 12 News
12.2014 - 03.2017

Multimedia Journalist/ Producer

ECU School of Communication
08.2013 - 12.2013

Intern

WCTI12 News
06.2013 - 08.2013

Radio Personality

WSSG
05.2012 - 10.2012

Bachelor's Degree - Broadcast Journalism

East Carolina University
Lawrence Gerald