Emily McCoy
Seed to Petal Flower Farm
Loganville,GA
19
years of professional experience
Dynamic individual with hands-on experience in event coordination and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and service-oriented mindset.
Work History
Sole Proprietor
8 Years 5 Months- Cultivate diverse crops through effective research, soil management and nutrient application.
- Educate the public on the importance of locally, sustainably grown flowers.
- Attend bi-weekly local farmers markets and seasonal festivals.
- Diversify revenue outlets via bouquet subscriptions, florist sales, and small events.
- Collaborate with an Atlanta grower co-op to streamline Georgia floriculture sales to local event designers.
- Implemented integrated pest management strategies to enhance crop health and yield.
Demonstration and Events Specialist
3 Years 5 Months- Implemented recurring store events to establish and improve customer relationship management.
- Managed the demo team’s sales reports and demo calendar for each fiscal period in support of regional marketing programs.
- Partnered with the surrounding communities to support non-profit events, healthy eating education initiatives and WFM brand management.
- Assisted the Marketing Team Leader with creating and distributing store signage and promotional materials.
- Provided consumer awareness about Whole Foods Market’s commitment to environmental stewardship, organic agriculture, animal welfare and seafood sustainability.
Activities Coordinator
2 Years 7 Months- Created and implemented engaging activity programs, boosting community participation and satisfaction.
- Facilitated monthly Alzheimer's Support Group meetings for families seeking respite and community.
- Trained and mentored staff on effective activity facilitation techniques and participant engagement strategies.
Event Marketing Intern
3 Months- Sold and advertised Sea Turtle Weekend tickets which benefited the Georgia Sea Turtle Center and Jekyll Island Foundation.
- Obtained sponsorships with local business organizations to support event marketing.
- Coordinated logistics for multiple JIA events, ensuring seamless operations and attendee satisfaction.
Public Relations Intern
3 Months- Drafted and edited event scripts for vendors and masters of ceremonies.
- Secured venue locations, catering companies, and valet services for galas and concerts.
- Cold-called Atlanta businesses for event table sales and sponsorships.
- Maintained and updated media contact lists and databases for ease of access.
Education
Bachelor of Business Administration - Marketing
Skills
Relationship building
Vendor management
Project planning
Idea development and brainstorming
Service-oriented
Excellent communication
Timeline
Sole Proprietor
Seed to Petal Flower Farm
03.2018 - CurrentRead More
Demonstration and Events Specialist
Whole Foods Market
02.2012 - 07.2015Read More
Activities Coordinator
SarahCare Adult Day Care Center
07.2009 - 02.2012Read More
Event Marketing Intern
Jekyll Island Authority
05.2008 - 08.2008Read More
Public Relations Intern
The Wyche Group
05.2007 - 08.2007Read More
Valdosta State University
Bachelor of Business Administration from Marketing
Read More