Experienced Entrepreneur with a strong background in business management, operational planning and revenue generation. Hardworking, dedicated and resourceful leader with 18+ years in a variety of industries and verticals. Ready to leverage experience and drive to pursue new professional challenges.
Overview
18
18
years of professional experience
Work History
Chief Growth Officer
The Abadi Group, TAG
10.2016 - Current
Rejoined former partners from Best Items International (below) to take on sales, marketing, and business development operations for
the organization focused on supplying and installing of interior finishes to commercial, residential, and hospitality developments
Grew the organization from $0 to $15M in ARR within 2 years, developing go-to-market strategy, and driving full sales lifecycle
with major developers consistently landing deals valued between mid-6-figures to a peak of $3M in total value
Directed the organization’s clientele expansion into the hospitality space, developing initial pitch proposals for hotels and
leading end-to-end marketing and sales processes to land deals with major hotels including the Holiday Inn
Established the company’s bidding strategy which led to a significantly above average performance in RFP responses
Built and managed a team of 5 Account Managers responsible for prospecting, initializing relationships, and keeping existing
clients satisfied in order to retain business long term
Defined keys to success for business development and go-to-market efforts, training colleagues on implementation, effectively
minimizing time-on-task as CGO without impeding company growth (business earned $17M in 2021 and $25M in 2022)
Successfully launched into new markets in Utah and Texas, generating $10mm ARR
CEO/Founder
Ethixpeople, LLC
02.2009 - Current
Launched the IT-focused startup consulting firm with a vision of empowering IT founders with high-potential products in Europe and
the Middle East to cater their products to market needs, establish go to market strategies, and integrate into the U.S
Market
Procured an initial $5M investment for 1 client, positioning them to grow to their current level, tracking toward $20M/Y in ARR
Secured a deal for a client with a major multi-national client, elevating them to a respected position within their industry
Partnered with an Austrian firm that specializes in rapid development and deployment of Augmented Reality platforms, using
templates to enable people with limited programming experience to easily create and customize AR/VR applications
Coached client with the conceptualization and development of a unique voice-tagging tool, earning US patent pending status
Supported clients in a range of tech-adjacent industries including real estate tech, augmented reality, voice tagging, and more
Assumed role of CEO or COO within client organizations, owning all strategic planning, product development/optimization,
sales and marketing efforts, and more
Also built effective business structures and coached founders on executive leadership.
CEO/Founder
Kibuud
09.2021 - 12.2023
Pivoted the vision and technology from INVU Care (below) to launch this new tech-driven approach to improving care for seniors
Established and documented the company’s vision, goals, and priorities to set the foundation for all business and IT efforts
including spearheading a full conceptual redesign of the original INVU Care product to create first product of its kind
Procured $1.3M in investments for the business, building and delivering pitches to relevant parties to support business growth
Recruited and hired a team of 9 dedicated and high-performing professionals to support product and business development
Designed go-to-market strategy for Kibuud, leading business development efforts to secure 1 enterprise client and 2 others
Performed extensive market analysis to identify needs and trends
Ensured product was catered to meet through needs exactly.
President/COO
INVU Care
07.2019 - 09.2021
Conceptualized and launched a digital health platform to address clinical and social needs of the growing senior citizen population
Owned the end-to-end product development process, defining key functionality based on market research and live experience,
leading IT teams through development, connecting with end users to receive feedback, and continuously refining the product
Directed all business operations including sales and marketing
Hired and directed teams to identify unique value propositions,
develop a strategic position within the market, and design sales and marketing collateral to reflect that key messaging.
Managing Director / Partner
Café 50, LLC
02.2009 - 01.2012
Identified potential in an underperforming restaurant and purchased a 50% ownership share to take over business operations
Led
restaurant to a massive turnaround through a full-scale redesign to product offerings, company culture, and operational processes
Reversed a monthly loss of $15K into $125K in monthly revenue within 3 months and grew the business to $2M in 3 years
Initiated a full-scale staffing change, enhancing talent by increasing wages and implementing a culture of high expectations
Overhauled the menu to reduce offerings, focus the brand of the restaurant, and effectively minimize inventory requirements
Led all marketing efforts, forging partnerships with local organizations to host events and drive awareness of the restaurant
Established standard operating procedures to ensure consistent experiences for customers and high performance among team.
Senior Vice President
Best Items International, LLC
11.2005 - 07.2009
Founded the sustainably made women’s accessory manufacturer and distributor alongside partners shortly after completing college
and built organization into a successful multi-national organization through effective business strategy and executive leadership
Grew the company from $0 to $9M per year in annual revenue, owning all marketing and business development operations
Launched a retail arm of the business, growing to establish storefronts in dozens of countries, generating over $3M/year
Landed agreements with 3,000 retail stores internationally to sell Best Items products
Built and led a multi-layered team of 7 executives and 100’s of employees to effectively manage each facet of the business
Procured extensive PR to showcase the brand’s unique position, paying fair wages to local artisans in Mexico to hand craft the
products using discarded candy wrappers
Led all other marketing strategy including both print marketing and digital marketing
Got acquired by large multi brand manufacturer and distributor of licensed accessories.
Education
Bachelor of Arts - International Relations
Rutgers University
New Brunswick, NJ
Bachelor of Arts - Middle Eastern Studies
Rutgers University
New Brunswick, NJ
Skills
Data-driven decision-making
Operational Excellence
Revenue Generation
Product innovation
Leadership and People Development
Executive Leadership
Strategic business planning
Innovative and Visionary
MIssion and Vision
Change and Growth Management
Sales Growth
Operations Management
Languages
Fluent: English, Hebrew | Basic Knowledge of French, Spanish, Arabic
Timeline
CEO/Founder
Kibuud
09.2021 - 12.2023
President/COO
INVU Care
07.2019 - 09.2021
Chief Growth Officer
The Abadi Group, TAG
10.2016 - Current
CEO/Founder
Ethixpeople, LLC
02.2009 - Current
Managing Director / Partner
Café 50, LLC
02.2009 - 01.2012
Senior Vice President
Best Items International, LLC
11.2005 - 07.2009
Bachelor of Arts - International Relations
Rutgers University
Bachelor of Arts - Middle Eastern Studies
Rutgers University
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