Jim Needle
Atlanta,GA
Summary
Data-driven hands-on and client-facing Data Analyst with a history of improving business investments. Skilled at auditing large transaction, billing, order entry, credit and third-party data sets. Resolves issues with customers having Risk and Fraud patterns. Works across business units and sales channels.
Overview
24
24
years of professional experience
Work History
Senior Data Analyst
Rocket Mortgage
Atlanta, GA
03.2025 - 03.2026
- Processed marketing data using Unica and SQL.
- Created Outbound Sales Dashboards with Power BI.
- Assessed Credit Risks of Consumers re-financing mortgages.
- Processed consumer lending models.
- Maintain business reporting using SQL and Excel Pivot tables.
Senior Database Marketing Analyst / Contractor
US Bank
Atlanta, GA
08.2024 - 01.2025
- Developed Marketing Campaign lists using SAS.
- Consulted with the Business stake-holders on their campaign requirements.
- Merged data sets with over 40,000,000 rows and over hundreds of data attributes.
Senior Data Analyst
Genpact / Synchrony Financial Bank
Atlanta, GA
11.2019 - 08.2024
- Executed Marketing Campaigns using SAS.
- Automated procedures using SAS CI.
- Built and maintained consumer Credit Risk data and models.
- Investigated and Proposed changes to consumer credit risk criteria.
- Initiated a Credit Card-holder Re-engagement plan, resulting in an 12.4% revenue lift in 6 months.
- Developed an attrition mitigation model by joining transaction and call history tables.
- Validated production data feeds.
- Performed trouble-shooting when data anomalies arrived.
- Partner with IT, Marketing, Finance and various Operations groups.
- Subject Matter Expert on internal and external data fields.
Senior Customer Insights Analyst / Contractor
Delta Airlines Consumer Insights Group
Atlanta, GA
12.2018 - 11.2019
- Automated data feeds from 3rd party surveys using SAS and T-SQL.
- Analyzed Net Promoter score (NPS) trends from leisure travelers.
Data Analyst
Da Vinci Education Inc.
Atlanta, GA
06.2018 - 10.2018
- Created predictive models to rank student leads.
- Recommended campaign budgets based on model results.
Senior Data Analyst
GigaMonster (Internet Service Provider)
Atlanta, GA
06.2017 - 05.2018
- Provided reporting using T-SQL and SSRS to support leadership in a high-growth start-up.
Data Mining Analyst
Customer Sentiments
Atlanta, GA
08.2016 - 05.2017
- Start-up Text Mining firm, part-time Text Mining role
CRM Analyst/Manager
Education Corporation of America
Atlanta, GA
02.2015 - 08.2016
- Managed the Direct Marketing strategy of almost 1 million students, alumni and leads.
- Oversaw Email Marketing initiatives.
- Owns private colleges
Marketing Analytics Manager
HD Supply
Atlanta, GA
09.2011 - 01.2014
- Developed initiatives that increased revenues over $2 million from the prior year time period.
- Reduced attrition rates by 17% after developing and implementing Hazard Scores.
- Sold a monthly at-risk customer cross-functional prevention program to executives.
- Optimized marketing ROI by building a propensity to buy Customer retention model.
- Facilities Maintenance Products
Database Marketing Senior Analyst
Cox Media Group
Atlanta, GA
02.2011 - 09.2011
- Advisor for the Cox Newspaper companies to improve campaign management performance.
- Reduced the cost per new order (Atlanta Journal Constitution newspaper) by 23% in 2 months!
- Instrumental in helping the AJC achieve 5 consecutive months of net new orders.
- Started and implemented a Newspaper Subscription Acquisition Model.
- Media and Newspaper Subsidiary of Cox Enterprises
CRM Director
Quofore
Atlanta, GA
07.2009 - 02.2011
- Leveraged best practices for effective Campaign Management.
- Initiated an Email Lead Generation process.
- Doubled the Email Open to Click through rates through segmentation techniques.
- Mobile sales force automation software
Senior Manager, Database Marketing
Sage Software
Atlanta, GA
01.2002 - 03.2009
- Delivered over $400k in annual profits from 2006-2008.
- Managed list delivery of over 2 million customers.
- Reduced direct mail expenses over 25% while increasing the revenue base.
- Initiated and launched a segmentation campaign to retain formerly loyal customers.
- Generated a 37% increased response rate from the prior year.
- Managed a team of 6.
- Responsible for hiring, coaching, discipline and performance reviews.
- B2B Software Provider
Education
B. A. - Urban Studies, Statistics
University of Maryland
College ParkSkills
- E-Mail Marketing
- Marketing Analytics
- Data Audits
- Predictive Analytics
- Problem Solver
- Business Analyst
- Green-Belt Certified
- Project Management
- Data Science
- Segmentation techniques
- Credit Risk Analytics
- Database Marketing
- SQL
- SAS
- Power BI
- SSRS
- HTML
- Tableau
- SugarCRM
- SalesforceCom
- Unica
- VBA
- MS Excel
Business Expertise
- E-Mail Marketing
- Marketing Analytics
- Data Audits
- Predictive Analytics
- Problem Solver
- Business Analyst
- Green-Belt Certified
- Project Management
- Data Science
- Segmentation techniques
- Credit Risk Analytics
- Database Marketing
Timeline
Senior Data Analyst
Rocket Mortgage
03.2025 - 03.2026
Senior Database Marketing Analyst / Contractor
US Bank
08.2024 - 01.2025
Senior Data Analyst
Genpact / Synchrony Financial Bank
11.2019 - 08.2024
Senior Customer Insights Analyst / Contractor
Delta Airlines Consumer Insights Group
12.2018 - 11.2019
Data Analyst
Da Vinci Education Inc.
06.2018 - 10.2018
Senior Data Analyst
GigaMonster (Internet Service Provider)
06.2017 - 05.2018
Data Mining Analyst
Customer Sentiments
08.2016 - 05.2017
CRM Analyst/Manager
Education Corporation of America
02.2015 - 08.2016
Marketing Analytics Manager
HD Supply
09.2011 - 01.2014
Database Marketing Senior Analyst
Cox Media Group
02.2011 - 09.2011
CRM Director
Quofore
07.2009 - 02.2011
Senior Manager, Database Marketing
Sage Software
01.2002 - 03.2009
B. A. - Urban Studies, Statistics
University of Maryland