ROSHANE GREEN
Fort Lauderdale,FL
Summary
Accomplished marketing professional with a proven track record in developing and implementing strategic approaches to drive market growth and profitability. As a strong communicator with natural leadership abilities and high energy, I excel at building and motivating high-performing teams. I specialize in executing big ideas within given constraints, relying heavily on data-driven decisions while also trusting my business instincts. With over three years of experience as a Senior Analyst in Optimization, I possess excellent planning, organizational, and communication skills. I am self-reliant in performing analysis and making recommendations, and I am talented in data modeling and client management.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Sr Analyst Digital Optimization
Spirit Airlines Inc.
02.2023 - Current
- Execute the A/B testing and experimentation process in collaboration with the data analysts team.
- Manage over 10 projects monthly from initial implementation through to successful execution.
- Deliver strategic roadmaps to increase testing velocity and optimize e-commerce customer journeys.
- Collaborate with various teams, including IT, Marketing, Product, Analytics, and Brand, to enhance user experiences.
- Cultivate an experimentation culture by presenting performance insights and strategic recommendations to leadership.
- Utilize both quantitative and qualitative data to build, optimize, and personalize the eCommerce web journey.
- Run SQL queries to extract data from multiple databases.
- Create visual data representations using Power BI.
Marketing Manager
SAMA Labs
02.2021 - Current
- I concurrently develop & execute digital marketing strategies for up to 10 clients at a time strengthened product branding initiatives and coordinated effective marketing campaigns.
Google Ads & Email Marketing Manager
Outliant
02.2021 - 04.2022
- I worked As a Google ads manager and an Email Ad Specialist creating campaigns and optimizing accounts for the best performance possible.
Digital Marketing Specialist
SAMA Labs
06.2020 - 02.2021
- Developed marketing packages involving web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization for clients.
Education
Bachelor of Science - Economics and Statistics
University Of The West Indies
Jamaica 05.2020
High School Diploma -
Jamaica College
Jamaica 06.2017
Skills
- SQL
- Power BI
- BigQuary
- Adobe Target
- Project Management
- Oracle Maxymiser
- Google and Bing Ads
- E-Mail Marketing
- Google Analytics
Certification
SQL Certification
Timeline
Sr Analyst Digital Optimization
Spirit Airlines Inc.
02.2023 - Current
Marketing Manager
SAMA Labs
02.2021 - Current
Google Ads & Email Marketing Manager
Outliant
02.2021 - 04.2022
Digital Marketing Specialist
SAMA Labs
06.2020 - 02.2021
Bachelor of Science - Economics and Statistics
University Of The West Indies
High School Diploma -
Jamaica College
SQL Certification
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