Summary
Overview
Work History
Education
Skills
Certification
Awards
Timeline
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Taylor Blanton

Spring,Texas

Summary

Dynamic and results-driven professional with 7+ years of experience in Marketing & Business Development. Proven track record in launching marketing campaigns, developing strategies, and driving business growth. Dedicated to leading teams to successful outcomes, leveraging market insights, and understanding of current trends to improve ROI. Experienced in digital marketing, content creation, and public relations initiatives. Adept at leveraging digital analytics to measure and optimize marketing campaigns.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Director of Marketing and Business Development

Cortio Technologies LLC
01.2021 - Current
  • Maintained records, reports, and data using MS Office, CRM software, Social Media Management, and Google Analytics.
  • Developed comprehensive marketing plans for product launches, resulting in 58% increase in sales and market share.
  • Managed all social media accounts, averaging 48% follower growth across all platforms.
  • Spearheaded development of several successful SaaS products.
  • Promoted marketing campaigns using business administration framework guidelines and leveraged referral networks to promote business development.
  • Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
  • Headed use of social media and digital marketing over 5+ platforms for launch of new e-commerce website and product.
  • Drove demand marketing initiatives to drive repeat & user growth; resulting in 50% user growth in a year.

Sales and Marketing Specialist

Real Solar Solutions
01.2020 - 01.2021
  • Winning track record of growing revenue in areas of technology, manufacturing, retail, wholesale, Business to Business (B2B), and Business to Consumer (B2C).
  • Grew potential customer database by over 62% by developing innovative social media lead-generation approach.
  • Improved efforts to support clients by providing consistent flow of communications.
  • Increase potential customer-to-buyer conversion rate from 2.7% to 6.8% in one year.
  • Monitored company budgets by comparing campaign results to financial forecasts.
  • Experience with high-profile SaaS sales and utilizing innovative online sales channels.
  • Trained, coached, and mentored new sales associates for maximum performance.

Operations Coordinator

RCI Hospitality Holdings Inc.
01.2015 - 01.2020
  • Implemented an onboarding training program and trained over 300 marketing and sales employees.
  • Performed statistical analyses to gather data for operational and forecast team needs.
  • Boosted productivity by establishing effective communication channels between departments.
  • Mediated contracts with outside providers to bolster customer service and reduce costs.
  • Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency, and help the company evolve and grow.
  • Devised strategies to boost customer sales and drive referrals due to excellent service resulting in new customer relationships.

Education

Bachelor of Science - Marketing

University of Tulsa
Tulsa, OK

Skills

  • Marketing
  • Digital Marketing
  • Social Media Management
  • Marketing Analytics
  • Marketing Campaigns
  • Competitive Analysis
  • Search Engine Optimization (SEO)
  • Brand Development
  • Business Development
  • Project Management
  • CRM Management
  • Software as a Service (SaaS)
  • Sales

Certification

  • Digital Marketing and E-commerce
  • Google Analytics
  • Google AdWords

Awards

  • Revitalized Cortio Technology's social media engagement by crafting and executing a dynamic content strategy, resulting in a 40% increase in engagement and a 15% growth in follower base within 2 months.
  • Saved $30,000 year over year by decreasing operating budget by 52%.
  • Created a 50-page training manual from scratch and led bi-weekly training sessions for new employees.
  • Expanded the client base by 60% in just 3 months.

Timeline

Director of Marketing and Business Development

Cortio Technologies LLC
01.2021 - Current

Sales and Marketing Specialist

Real Solar Solutions
01.2020 - 01.2021

Operations Coordinator

RCI Hospitality Holdings Inc.
01.2015 - 01.2020

Bachelor of Science - Marketing

University of Tulsa

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Taylor Blanton