MICHAEL STEEDLEY
Chicago,IL
Summary
Accomplished at Hearst, I spearheaded marketing strategies, achieving a 30% increase in social media engagement. Expert in data analytics and cross-functional collaboration, I drove significant brand growth and operational excellence. My strategic planning and team leadership skills have consistently enhanced market presence and organizational efficiency. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Manager, Marketing Strategy
Hearst
New York, NY
01.2022 - 12.2024
- Developed and executed comprehensive marketing strategies to drive brand growth and market presence
- Collaborated with senior leadership to align marketing initiatives with overall business objectives
- Led the planning, development, and implementation of multi-channel marketing campaigns
- Managed campaign budgets, timelines, and resources to ensure successful execution and ROI
- Conducted market research to identify trends, opportunities, and competitive insights
- Analyzed consumer behavior and market data to inform strategic decisions and optimize marketing efforts
- Worked closely with product development, sales, and creative teams to develop integrated marketing plans
- Fostered strong relationships with internal and external stakeholders to ensure alignment and collaboration
- Monitored and analyzed the performance of marketing campaigns using key metrics and KPIs
Digital Media Marketing Manager
Hearst
New York, NY
02.2019 - 01.2022
- Led digital media marketing campaigns for prominent Hearst magazines, including Cosmopolitan, Esquire, Good Housekeeping, Harper's Bazaar, and Men's Health
- Developed and implemented innovative digital marketing strategies that boosted online engagement and readership across multiple platforms
- Managed social media accounts, resulting in a 30% increase in follower growth and improved audience interaction
- Coordinated with editorial teams to create compelling digital content that aligned with brand goals and audience interests
- Utilized data analytics to track campaign performance and optimize strategies, leading to a 20% increase in website traffic
- Oversaw email marketing campaigns, achieving higher open and click-through rates by segmenting audiences and personalizing content
- Collaborated with advertising partners to develop integrated marketing solutions, driving revenue growth and brand visibility
- Pioneered the use of emerging digital technologies and platforms to keep the magazines at the forefront of the digital media landscape
- Conducted market research and competitor analysis to identify trends and opportunities for growth in digital marketing efforts
Executive Assistant
Hearst
New York, NY
05.2017 - 02.2019
- Provided high-level administrative support to the Chief Content Officer, ensuring smooth daily operations
- Managed the executive's calendar, coordinated meetings, and organized travel arrangements to maximize efficiency
- Assisted in the preparation of presentations, reports, and other documents for executive meetings and conferences
- Acted as a liaison between the Chief Content Officer and various internal departments, facilitating effective communication and collaboration
- Handled confidential information with discretion and maintained a high level of professionalism in all interactions
- Coordinated special projects and initiatives, contributing to the strategic goals of the content department
- Supported the content team with research, data analysis, and other tasks as needed to drive content strategy and innovation
- Organized and managed events, including team-building activities and corporate functions, enhancing team cohesion and morale
Education
Doctor Of Philosophy - Marketing
New York University
New York, NY05.2024
Master Of Science - Business Economics
New York University
New York, NY05.2019
Bachelor of Science - Marketing Management
Columbia University
New York, NY05.2017
Skills
- Cross-functional collaboration
- Strategic planning
- Operations management
- Cross-functional team coordination
- Troubleshooting and problem resolution
- Operations planning
- Data analytics
- Organizational improvement
- Talent development
- Budget oversight
- Market analysis
- Data-driven decision making
- Reporting management
- Documentation and reporting
Certification
- Private Aircraft Pilot, Federal Aviation Administration, 03/2023
- IBM Certified Specialist - Content Analytics and Search V2.2, IBM, 08/2016
- Google Analytics Individual Qualification, Google, 05/2017
- HubSpot Inbound Marketing Certification, HubSpot, 05/2017
Timeline
Senior Manager, Marketing Strategy
Hearst
01.2022 - 12.2024
Digital Media Marketing Manager
Hearst
02.2019 - 01.2022
Executive Assistant
Hearst
05.2017 - 02.2019
Doctor Of Philosophy - Marketing
New York University
Master Of Science - Business Economics
New York University
Bachelor of Science - Marketing Management
Columbia University