JORDAN POYDRAS

• Managed market research & analysis conducting comprehensive research to understand the NIL market, including key stakeholders such as student-athletes, collectives, universities, and the NCAA
• Helped collectives & universities understand their exposure to mitigate risks in writing contracts
• Increased sales pipeline leading to an increase in 20 percent of sales yoy
• Serves as the primary spokesperson for the NIL division at Players Health.
• Analyzed market trends, competitor offerings, and specific needs related to NIL activities
• Collaborated with the product development team and underwriting teams to design and implement product
• Developed a strategic approach to target NIL market segments including individual athletes, collectives, universities, and conferences
• Negotiated and finalized partnership agreements with key NIL stakeholders.
• Created educational content for stakeholders about NIL insurance and maintained a positive brand image.
• Stays current on all NIL/NCAA regulations and compliance practices

• Managed 13 Power 5 and HBCU school partners nurturing relationships ensuring all NIL guidelines are met
• Expanded brand value and NIL opportunities for student-athletes through strategic guidance & development
• Hosted in-person educational sessions for coaches, student-athletes, and all NIL stakeholders on campus
• Contributed to Opendorse’s RFP proposal to the NCAA to secure student-athlete protections
• Proactively anticipating all future NCAA regulations & changes keeping stakeholders informed
• Streamlined EA sports College Football 25 deal acceptance for athletes through efficient coordination
• Developed & delivered brand building workshops for student-athletes to maximize earning potential
• Led on-site donor events, educating attendees on maximizing NIL opportunities for their businesses
• Secured disclosures for multiple collectives by encouraging centralization of NIL through Opendorse
• Cultivated key connections while building a powerful NIL network becoming a trailblazer in the space
• Equipped student-athletes with tax knowledge to ensure financial literacy in NIL
• Forged & maintained lasting relationships with brands, athletes, agents, and collectives
• Expert in navigating the complex landscape of state-specific NIL laws for NCAA & high school athletes
• Stays current on evolving NIL regulations, ensuring compliance for athletes across all levels

● Helped manage extremely complex business deals with multiple activations and appearances

● Worked NIL opportunities with 3 high school + college student-athletes

● Spearheaded brand deals with a Mcdonald’s All-American

● Cultivated several relationships across the sports industry

● Secured endorsement deals for clients totaling over 500k in activations

● Used all modern communication tools (Linkedin, cold calls, cold emails, sequences)

● Grew client social media base through strategic content management

● Created engaging marketing materials to increase activations + sales

● Collaborated with brands to clarify roadmaps on specific priorities & initiatives

● Secured partnerships with prominent social media brands to expand client reach and brand visibility

● Secured media placements for clients in high-profile outlets (TV, social media, online)

• Worked NIL opportunities for a roster of athletes
• Successfully educated and connected a diverse network including collectives, agents, coaches, and athletic departments
• Developed & delivered brand building workshops for student-athletes to maximize earning potential
• Cultivated key connections while building a powerful NIL network becoming a trailblazer in the space.