Karen K. Taylor Bass
Media Strategist/Integrative Wellness
Cherry Hill,NJ
Summary
PUBLIC RELATIONS STRATEGIST: Karen is considered a premier authority in the public relations market. Highly motivated, critical thinker with a strong skill-set to manage relationships with key stakeholders and niche marketing to women, African-Americans, and the multi-cultural Diaspora. A unique talent to conceptualize the big picture while delivering successful outreach campaigns in the following industries: non- profit, corporate, and agency. Influential leader of Public Relations possessing creative passion for strategic planning and brand awareness. Expertise in event management, public relations and public speaking. Results-driven professional certified in Media Training. Dedicated to implementing and developing fully-integrated communication and marketing strategies in the Media industry.
Overview
33
33
years of professional experience
4
4
years of post-secondary education
Work History
Certified Yoga Instructor
RYT
Cherry Hill, NJ
07.2019 - Current
- Curate wellness programs and events for women, men, and children focusing on the African Diaspora
- Creation of International Soulful Yoga Day, a virtual wellness experience with 11 presenters, four yoga classes, seven workshops, DJ, and a virtual marketplace
- Developed safe and effective exercise programs for class members.
- Maintained positive relationships with class members through personalized and knowledgeable service.
- Kept studio area safe, organized and comfortable for students.
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
- Maintained energy and enthusiasm in fast-paced environment.
Publicist and Consultant
TaylorMade Media, LLC
Valley Stream, NY
09.2000 - Current
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Monitored marketing content for quality, accuracy and impact.
- Communicated with media weekly to build relationships and optimize press coverage.
- Reported on press coverage recaps to determine areas for improvement.
- Used PRWeb to create and distribute press releases to media outlets.
- Generated and implemented media pitches for Television, Radio, and Digital Media.
- Supported branding and integrated partnerships using strategic initiatives.
Digital Content Manager, Author, PR Expert, Media Coach and Consultant
FierceForBlackWomen.com, New
New York, NY
10.2013 - 10.2022
- Worked on creative brand messaging, campaigns and creative brainstorming for a site dedicated to health and wellness.
- Supervised a team of 4
- Social Media pages grew to 2k in 14 days; combined with Twitter the site had 67k unique impressions in 4 days
- Managed content distribution to online channels and social media platforms.
- Maintained informative social media to help further storylines and promote future events.
- Used content management system to analyze user engagement and website traffic metrics.
Education
Bachelor of Science - Communications/Business
St. Johns University
Jamaica Estates, NY 09.1985 - 06.1989
Skills
Media Training, Social Media Campaigns, Brand Marketing, Crisis Management, Integrative Wellness Coach, Yoga Instructor
Affiliations
- Public Relations Society of America (PRSA)
- National Association of Black Journalists (NABJ) Associates Board Member)
- Mocha Moms Incorporated (Co-President)
- PTA President (Alden Terrace Elementary School)
- Board of Trustees (Elmont School District)
Additional Information
- HONORS AND ACCOMPLISHMENTS
- The Atlanta Post Media Award/Moguldom.com
- NABFEME – PR Executive of the Year
- Executive Director of Jill Scott’s Blues Babe Foundation
Accomplishments
- Supervised team of 10 staff members.
- Achieved viral success with national press release, Social Media campaigns by crafting strategic Crisis Management campaigns for clients with accuracy and efficiency.
- Selected to New York City Mayor Bill de Blasio's Entrepreneur Team (2016)
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Created Social Media campaigns for Gain Laundry Detergent which resulted in the brand trending #2 on Twitter.
Timeline
Certified Yoga Instructor
RYT
07.2019 - Current
Digital Content Manager, Author, PR Expert, Media Coach and Consultant
FierceForBlackWomen.com, New
10.2013 - 10.2022
Publicist and Consultant
TaylorMade Media, LLC
09.2000 - Current
Bachelor of Science - Communications/Business
St. Johns University
09.1985 - 06.1989