Samantha Catrambone
Copywriter
Detroit,MI
Summary
Marketing Copywriter dedicated to converting casual browsers into loyal customers through unique yet strategic copy. Proponent of SEO keyword integration to optimize website traffic. Keen to take ownership of brand identity initiatives to enhance client's overall image.
Overview
2
2
years of professional experience
4
4
years of post-secondary education
Work History
E-Commerce Copywriter
Cannatron
Oak Park, MI
04.2021 - Current
- Incorporated SEO keywords into website copy to increase search result rankings, boosting average conversion rates by 20% in 6 months for 8 e-commerce collection pages.
- Collaborated with our Content Manager to develop strategic social media copy in order to maintain consistency with brand marketing and message strategies.
- Published heavily researched trending blog content and implemented SEO strategies in order to optimize our blog for search engines that has increased overall blog traffic by over 30% in 6 months.
- Worked with photographers and cinematographers to gather original content for blog and social media.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
SEO Copywriter
Galco
Madison Heights, MI
12.2020 - 04.2021
- Drafted scripts for our YouTube Channel, formatting copy specifically for increased viewer engagement.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Collaborated with Marketing Director to investigate critical SEO-related issues and provided impactful solutions
- Customized brand message to reach and capture target audience interest and drive engagement.
Marketing and Communications Intern
THE CHILDREN' S FOUNDATION
Detroit, MI
08.2019 - 06.2020
- Developed engaging radio advertisements to inform audience about our charity events, our overall mission, vision and goals.
- Ensured consistency in brand messaging across all social media platforms.
- Created cohesive branding content with our marketing team for giving campaigns, charity events, and other marketing effort.
Copywriting Intern
JRT Agency
Farmington Hills, MI
05.2019 - 08.2019
- Collaborated with creative director and copywriting team in completing client projects from planning to on-time completion of quality deliverables.
- Produced original, creative content for promotional advertisements and marketing materials for Jeep, Mopar, FCA, Dodge, Mercury Racing, and Atwater Brewery.
Education
Bachelor of Science - Business, Marketing, Design
Wayne State University
Detroit, MI 08.2016 - 05.2020
Skills
Brand messaging/Content Strategy
SEO Keyword Optimization
Adobe Creative Cloud
Google Analytics/SEMrush
Shopify/Wordpress
Volunteer
Creative director, lead website designer, and website maintenance manager for the Motor City Mitten Mission.
Timeline
E-Commerce Copywriter
Cannatron
04.2021 - Current
SEO Copywriter
Galco
12.2020 - 04.2021
Marketing and Communications Intern
THE CHILDREN' S FOUNDATION
08.2019 - 06.2020
Copywriting Intern
JRT Agency
05.2019 - 08.2019
Bachelor of Science - Business, Marketing, Design
Wayne State University
08.2016 - 05.2020