Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Alana Persson

Laconia,NH

Summary

Creative News Reporter committed to finding accurate and dynamic journalism stories. Mastery of modern reporting technologies and AP style with excellent oral communication, presentation, pitching, and writing skills. Ready to bring investigative accuracy and depth to growing organizations using different media and marketing strategies to communicate with the public.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Marketing Associate

Taylor Community
Laconia, New Hampshire
10.2020 - Current
  • Developed marketing strategies and resolved problems to drive sales.
  • Performed ongoing analysis to develop and advance future marketing strategies.
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
  • Coordinated art and graphics creation for effective merchandising.
  • Authored and designed crisp and interesting marketing copy to engage target consumers and drive sales.
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
  • Produced a 50-page monthly publication in InDesign, which was distributed to more than 2,000 readers.
  • Redesigned company website, edited content, and frequently reviewed digital database to keep information correct and up-to-date.

Policy Writer

NH Department Of Health And Human Services
Concord, New Hampshire
08.2019 - 10.2020
  • Organized material to research and complete writing tasks.
  • Observed in-progress operations to identify important steps for technical instructions.
  • Proofread copy written by colleagues to correct spelling, punctuation, and grammar.
  • Analyzed developments in the field to update instruction literature and maintain compliance with federal requirements.
  • Produced 6 Supervisory Releases and 10 Policies for NH DHHS SNAP Handbook to improve compliance with federal regulations.
  • Researched and wrote technical articles on "The Cliff Effect" pertaining to SNAP and TANF programs for statewide publications.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.

Congressional Intern

Congressional Office Of Representative Kuster
Washington, District Of Columbia
09.2017 - 12.2017
  • Cataloged newspaper articles and scanned them into computer systems.
  • Assisted staff with special projects and communications.
  • Performed administrative duties such as answering phones, distributing mail, and updating databases.
  • Thoroughly researched issues and legislation.
  • Managed over 30 constituent calls per day and cataloged more than 70 emails daily into Intranet Quarum database.
  • Greeted and welcomed constituents and guests at office, offering immediate assistance and liaising between upper office staff and general public.
  • Assisted other office administrators by answering phones, returning email messages, and creating distribution lists.
  • Identified, researched, and tracked legislative issues relevant to current public issues.
  • Attended legislative and regulatory hearings to report information.
  • Analyzed policy to review selected operations, programs, and practices using a data-driven approach to identify areas of concern and devise improvements.
  • Conducted legislative research on a wide range of topics.

News Intern

New Hampshire Public Radio
Concord, New Hampshire
05.2017 - 08.2017
  • Wrote and submitted accurate, engaging, and fact-checked stories for the website.
  • Interviewed guests on specific topics to select on-air participants in shows.
  • Researched, pitched, and helped produce program ideas to be featured live on-air.
  • Investigated important community issues and put together well-received reports.
  • Conducted live and taped interviews to obtain information.
  • Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
  • Collaborated with producers and management to develop newscasts, promotions, and teases.
  • Delivered local news and feature reports in public radio-style for The Exchange's daily news program.
  • Transcribed the show's audio recordings for the website and composed short audio segments for online recaps.

Newspaper Reporter

The Laconia Daily Sun
Laconia, NH
04.2012 - 08.2017
  • Wrote, edited, and produced at least five news stories weekly for Internet and digital channels.
  • Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
  • Performed research and checked facts to maintain high standard of journalistic integrity.
  • Pursued and developed stories independently and for assignment, covering range of topics.
  • Organized material, determined area of emphasis, and wrote stories according to prescribed editorial style and format standards.
  • Followed through on beat sources, contacts and leads to gather information for stories.
  • Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
  • Evaluated and followed up on news leads and news tips to develop story ideas.

Education

Political Science

American University
Washington, DC
12.2017

Bachelor of Arts - English/Journalism

University of New Hampshire
Durham, NH
12.2019

Skills

  • Survey Design and Development
  • Blog Posts
  • Search Engine Optimization Practices
  • Media Production
  • Website Copy
  • Multi-Channel Campaigns
  • Newsletter Creation
  • Social Media Content Writing
  • Adobe Creative Cloud
  • Salesforce
  • News Writing in AP Style
  • Story Editing

Certification

  • Grant Writing Certification - April 2022
  • Relias Training - Completed in 2021 and 2022

Timeline

Marketing Associate

Taylor Community
10.2020 - Current

Policy Writer

NH Department Of Health And Human Services
08.2019 - 10.2020

Congressional Intern

Congressional Office Of Representative Kuster
09.2017 - 12.2017

News Intern

New Hampshire Public Radio
05.2017 - 08.2017

Newspaper Reporter

The Laconia Daily Sun
04.2012 - 08.2017

Political Science

American University

Bachelor of Arts - English/Journalism

University of New Hampshire

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