Preeti Anadure
Summary
Senior Product Manager with 12+ years of experience building consumer marketplace and search-driven experiences across search relevance, personalization, discovery, ranking, and checkout platforms. Proven success driving engagement, conversion, and marketplace growth through ML-powered search optimization, experimentation, and data-driven product strategy, including delivering $14M incremental GMV and 30% engagement growth at eBay. Experienced partnering cross-functionally with Engineering, Data Science, Design, Research, and Analytics teams to launch scalable, customer-centric products. Strong background in A/B testing, KPI frameworks, user intent analysis, and search platform optimization for high-growth consumer products.
Overview
16
16
years of professional experience
Work History
Product Management Consultant
Ventureboost
01.2025 - Current
- Advised early-stage consumer and AI startups to define product vision, validate demand, and launch MVPs
- Led zero-to-one product discovery and MVP development for early-stage startups by conducting customer research, validating demand signals, and defining product roadmaps.
- Improved unit economics by 20% by rationalizing product catalog complexity and reducing SKUs by 50% through customer insights and competitive analysis.
- Built and launched an AI-powered career platform MVP, improving user workflow efficiency by 40% and enabling more personalized, goal-driven user experiences
Senior Technical Product Manager
eBay
01.2021 - 01.2024
- Owned marketplace growth across search, checkout, and regulatory compliance initiatives
- Owned search relevance strategy for eBay Motors marketplace, partnering with ML engineers and data scientists to deploy query understanding and ranking improvements that increased user engagement 30% and drove $14M incremental GMV.
- Improved checkout experience by reducing friction in the guest flow, increasing conversion by 50%, and driving a 5% lift in revenue through streamlined, high-confidence transactions
- Designed EU seller onboarding (KYC + DSA compliance) to create a more seamless and trustworthy UI/UX experience, reducing drop-off by 15% while mitigating $15M annual regulatory risk
- Raised Germany seller compliance 50% to 95% by enforcing the EPR environmental policy.
Staff Software Quality Engineer, Search Experience
eBay
01.2017 - 01.2021
- Automated and improved search experience quality, reducing manual effort 50% and accelerating releases.
Senior Software Quality Engineer, Checkout
eBay
01.2015 - 01.2017
- Integrated PayPal Credit into Guest Checkout, expanding payment flexibility and buyer adoption.
Senior Software Quality Engineer, Mobile Web
eBay
01.2012 - 01.2015
- Led global mobile web quality rollouts across iOS/Android browsers and international sites.
Senior Software Quality Engineer
Hewlett-Packard
01.2010 - 01.2012
- Designed and executed test plans for Wi-Fi mobile apps, enhancing functionality, performance, and quality.
Education
Master of Science - Electronics and Communications Engineering
Visvesvaraya Technological University (VTU)
Bachelor of Science - Electronics and Communications Engineering
Visvesvaraya Technological University (VTU)
Skills
- Search Platforms & Discovery Systems
- Search Relevance
- Ranking & Personalization
- Recommendations & Marketplace Optimization
- Experimentation & A/B Testing
- Product Strategy & Roadmapping
- User Intent & Behavioral Analysis
- Data-Driven Decision Making
- Funnel & Conversion Optimization
- KPI Frameworks & Success Metrics
- Consumer Product Management
- Cross-Functional Leadership
- Marketplace Platforms
- Search & Discovery Experiences
- Product Discovery
- 0→1 Product Development
- Feature Prioritization
- Customer Journey Optimization
- User Research
- Personalization Strategy
- Recommendation Systems
- Query Understanding
- User Intent Analysis
- KPI Definition & Metrics Frameworks
- SQL & Data Analysis
- Cohort & Funnel Analysis
- Engagement & Retention Metrics
- Search Quality Optimization
- Data-Driven Prioritization
- Engineering & Data Science Partnership
- UX & Research Collaboration
- Stakeholder Management
- PRDs & Product Requirements
- Agile (Scrum, Kanban)
- Executive Communication
- Roadmap Prioritization
- Quantitative & Qualitative Analysis
- Scalable Product Execution
Websites
Personal Information
- Citizenship: US Citizen
- Visa Status: US Citizen
Innovation
US10573019B1, Augmented reality digital content search and sizing techniques.
Skills
Consumer Product Management, Product Strategy, Product Roadmapping, Marketplace Platforms, Search & Discovery Experiences, Product Discovery, 0→1 Product Development, Feature Prioritization, Customer Journey Optimization, User Research, Personalization Strategy, Search Relevance & Ranking, Recommendation Systems, Query Understanding, User Intent Analysis, Experimentation (A/B Testing), KPI Definition & Metrics Frameworks, SQL & Data Analysis, Cohort & Funnel Analysis, Engagement & Retention Metrics, Search Quality Optimization, Data-Driven Prioritization, Cross-Functional Leadership, Engineering & Data Science Partnership, UX & Research Collaboration, Stakeholder Management, PRDs & Product Requirements, Agile (Scrum, Kanban), Executive Communication, Roadmap Prioritization, Quantitative & Qualitative Analysis, Scalable Product Execution
Timeline
Product Management Consultant
Ventureboost
01.2025 - Current
Senior Technical Product Manager
eBay
01.2021 - 01.2024
Staff Software Quality Engineer, Search Experience
eBay
01.2017 - 01.2021
Senior Software Quality Engineer, Checkout
eBay
01.2015 - 01.2017
Senior Software Quality Engineer, Mobile Web
eBay
01.2012 - 01.2015
Senior Software Quality Engineer
Hewlett-Packard
01.2010 - 01.2012
Master of Science - Electronics and Communications Engineering
Visvesvaraya Technological University (VTU)
Bachelor of Science - Electronics and Communications Engineering
Visvesvaraya Technological University (VTU)