Microsoft Office
Kira Davis
Public Relations Associate
Los Angeles,CA
Summary
Results-driven and creative Public Relations Specialist bringing progressive background in fast paced environments. Proactive and problem-solving individual with exceptional skills in media relations, administration, strategic planning, social media and scheduling. Manages competing multiple priorities with organized and resourceful approaches.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Associate and Head of Social Media
Bevel PR
Los Angeles, CA
05.2020 - Current
- Met with top tier clients to discuss goals and develop strategies for career success.
- Collaborated with talent agents and managers to pursue leads and pitch potential representation and collaboration with clients.
- Educated new hires on company policies and procedures.
- Communicated with business, consumer, and local media daily to build relationships and optimize press coverage.
- Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
- Managed internal and external crisis communications.
- Served as point of contact on press releases and handled press inquiries for clients.
- Wrote and edited articles, web content, advertising copy, press materials, and delivered presentations for internal and external audiences.
- Developed celebrity/influencer campaigns and brand media strategies to increase public awareness of company and engage customers.
- Monitored daily news and media for quality, accuracy and impact to pitch clients.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Developed and executed social content, strategy, and posting schedule for website and all Bevel social media.
- Analyzed and reported social media and press release results.
Digital Content Creator
The Social Life
Oxford, MS
02.2019 - 05.2020
- Photographed, styled, and marketed apparel to be featured in product promotion and site images for use during the school year.
- Evaluated current trends and maintained consistent communication to ensure projects deadlines were met.
- Develop original content through social listening and independent sources.
- Applied current editing and photography tools.
Sales and Support Generalist
Victoria’s Secret
Nashville, TN
05.2017 - 01.2020
- Created a memorable experience for customers to shop by providing excellent service and assistance.
- Increased revenue and was regularly the top seller, consistently meeting or exceeding sales goals.
- Trained new employees on procedures, customer service expectations, and sales techniques.
- Developed a rich product knowledge and assisted in replenishment, floor sets, and shipment processing, social media and marketing.
- Resolved customer issues by collecting pertinent information, communicating available options and selecting acceptable resolution.
Marketing Intern
The Social Life
Los Angeles, CA
05.2019 - 08.2019
- Contributed to social media strategy by providing a unique perspective on ways to connect to Southern clients, a newly targeted demographic
- Established brand voice through mail merge and social media outreach to increase revenue and site traffic
- Gathered user generated content and featured customers on social media to build upon the brand experience
- Assisted with every aspect of photoshoots including developing the marketing vision, styling products, and recruiting talent
Education
BBA - Marketing
University of Mississippi
University, MS 08.2016 - 05.2020
Skills
Teamwork and Collaboration
Conflict Resolution
Flexible and Adaptable
Multitasking Abilities
Scheduling
Time Management
Attention to Detail
Negotiation
Additional Information
- AWARDS AND HONORS , Dean’s Honor Roll · Provost Scholar · National Honor Society · Phi Beta Lambda (Future Business Leaders of America) · Ole Miss Who’s Who Nominee · Ole Miss Hall of Fame Nominee
Software
Photoshop
Cision
Meltwater
Zoom
Certification
Grammar Course - SM21, New York University
Timeline
Grammar Course - SM21, New York University
06-2021
Associate and Head of Social Media
Bevel PR
05.2020 - Current
Marketing Intern
The Social Life
05.2019 - 08.2019
Digital Content Creator
The Social Life
02.2019 - 05.2020
Sales and Support Generalist
Victoria’s Secret
05.2017 - 01.2020
BBA - Marketing
University of Mississippi
08.2016 - 05.2020