Summary
Overview
Work History
Education
Skills
Timeline
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Andrea Moreno

Rowlett,TX

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 8+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

5
5
years of professional experience

Work History

Email & Paid Search Program Manager

Texas Instruments
Dallas, TX
01.2019 - Current
  • Setup and improved paid search channel performance to meet business needs and maximize ROI. Generating $40M second year revamped.
  • Cross-functional collaboration with content, regional and marketing teams to drive usability and brand adherence.
  • Managed and developed email marketing layouts to meet customer business needs and requirements for usability and accessibility.
  • Crafted summaries, charts and presentations analyzing data for insight into channel performance.
  • Reviewed cross-channel analysis to understand customer behavior and audience targeting

Campaign Performance Strategist

Thryv
Dallas, TX
10.2017 - 01.2019
  • Performed optimizations on over 50+ paid search accounts in various industries.
  • Served as key resource on complex and critical issues.
  • Worked within cross-functional teams using data and analytics and technologies to drive decisions.
  • Analyzed and mapped data to produce campaign performance reports

Education

Bachelor of Science - Electronic Communications

Texas State University
San Marcos, TX
05.2014

Skills

  • Search Tracking and Reporting
  • Visitor Behavior Tracking
  • Complex Problem-Solving
  • Generating Brand Awareness
  • Search Engine Marketing
  • A/B and Multivariate Testing
  • Usability Research and Analysis
  • Cross-Functional Team Collaboration
  • Campaign Launch and LifeCycle Management
  • Critical Thinking
  • Performance Goals
  • Product Development and Marketing

Timeline

Email & Paid Search Program Manager

Texas Instruments
01.2019 - Current

Campaign Performance Strategist

Thryv
10.2017 - 01.2019

Bachelor of Science - Electronic Communications

Texas State University

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Andrea Moreno