Summary
Overview
Work History
Education
Skills
Publicly Accessed Urls
Timeline
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Jeffrey R. Hall

Coram,NY

Summary

Dynamic Website Administrator and Project Manager with over 20 years of experience delivering enterprise-level digital solutions. Demonstrated success in managing $20M+ e-commerce platforms and developing custom CMS solutions to streamline operations and reduce costs. Practical experience in front-end development (jQuery, HTML, CSS, Bootstrap), SEO strategy execution, and providing client-focused solutions for high-value accounts. Proficient at aligning technology initiatives with business objectives to drive growth and efficiency. Experienced in identifying and resolving ADA compliance issues to ensure accessibility and adherence to standards.

Overview

21
21
years of professional experience

Work History

Website Administrator & Project Manager

Positive Promotions
Hauppauge, NY
11.2003 - Current
  • Company Overview: https://positivepromotions.com/
  • E-Commerce Admin Management - Oversaw the operation and optimization of PositivePromotions.com, a $20 million per year e-commerce platform supporting over 80 print catalogs, integrating digital and print marketing strategies to maximize sales
  • High-Value Client Solutions - Partnered with enterprise clients, including LG, Montefiore Hospitals, Catholic Health Hospitals, and Kaiser Permanente, to create both redemption stores and full-scale company stores
  • Developed solutions for employees to purchase or redeem points for uniforms, ensuring compliance with union contracts and improving customer satisfaction
  • Custom CMS Development - Designed, tested, and deployed a custom content management system (CMS) in just two months, enabling non-technical staff to create and manage redemption stores with less than one week of training, reducing developer dependency by 40%
  • SEO Strategy - Executed SEO strategies in collaboration with external vendors, increasing organic traffic by 25% and enhancing online visibility
  • A/B Testing Integration - Implemented A/B testing using Varify.io and connected it with GA4 to accurately track results
  • Built the integration through Google Tag Manager, ensuring seamless data collection and analysis
  • Systems Integration - Coordinated large-scale system upgrades, and testing integrations across website, PIM, and AS/400 systems to improve performance and scalability
  • Leadership & Mentoring - Managed and mentored a hybrid team of 3 employees (2 off-site, 1 on-site) to achieve 100% project completion rates and meet daily goals
  • Front-End Development - Maintained and enhanced websites using jQuery, HTML, and CSS, ensuring optimal performance, usability, and a 15% reduction in bounce rates
  • Https://positivepromotions.com/

Education

US Navy Veteran - E-5 Petty Officer Second Class (PO2) -

USS Constellation CV-64
01.2003

Associate's Degree - Graphic Design

Suffolk Community College
01.1996

Skills

  • JQuery
  • HTML
  • CSS
  • Bootstrap 40
  • Custom CMS Development
  • Basecamp
  • Asana
  • Freedcamp
  • Adobe Photoshop
  • Adobe Illustrator
  • Google Analytics
  • SEO Strategy
  • A/B Testing
  • Log Rocket Analytics
  • Lighthouse Chrome Extension
  • TPGi
  • ARC Chrome Extension
  • Google Tag Manager
  • Team Training
  • Project Manager
  • Vendor Management
  • Senior Leadership Communication
  • Process Optimization
  • Systems Integration
  • Workflow Improvements

Publicly Accessed Urls

  • Https://PositivePromotions.com/
  • Https://ThePositiveLine.com/
  • Https://lgpromotiongear.com/
  • Https://boarshead.mybrightsites.com/
  • Https://oceanbeautyseafoods.mybrightsites.com/
  • Https://acadiahealthcare.mybrightsites.com/
  • Https://shadyrecordsdemo.mybrightsites.com/

Timeline

Website Administrator & Project Manager

Positive Promotions
11.2003 - Current

US Navy Veteran - E-5 Petty Officer Second Class (PO2) -

USS Constellation CV-64

Associate's Degree - Graphic Design

Suffolk Community College

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Jeffrey R. Hall