Adam Konicki
Bedford,NH
Summary
Dynamic communications strategist with over 5 years of experience driving brand awareness and enhancing customer engagement. Expertise in market research, campaign planning, and data analysis supporting the development of innovative strategies that resonate with target audiences. Eager to leverage technical skills and industry insights to contribute to impactful marketing initiatives and elevate brand presence. Committed to continuous professional growth and delivering measurable results in fast-paced environments.
Overview
4
4
years of professional experience
Work History
Senior Media Specialist
IRobot / Wella Accounts
Boston, MA
07.2025 - Current
- Formulated and implemented comprehensive media strategies to elevate brand visibility across digital platforms.
- Facilitated collaboration among cross-functional teams to enhance campaign performance.
- Assessed media performance data to improve targeting methods and drive client profitability.
- Oversaw vendor partnerships to ensure punctual delivery of media assets and adherence to established project schedules.
- Conducted training sessions to enhance junior staff's understanding of media planning and execution strategies.
- Performed in-depth market analysis to strengthen client positioning and inform strategic decisions.
- Managed financial resources for media buys to optimize spending and fulfill client goals.
- Directed high-profile client accounts to ensure consistent delivery of outstanding outcomes and client satisfaction.
Senior Media Strategist
Top Golf Account
12.2024 - 06.2025
- Leading strategy recommendations through the implementation of business intelligence, audience segmentation, and cultural shifts
- Evolving investment opportunities through the marrying of statistical metrics and creative insight to target key demographics
- Refining media math calculations to enhance reporting outcomes and further optimize spending
- Partnering with investment teams on Display, Social, Search, Linear TV, Streaming, and Digital campaign activations while managing client expectations and giving keen insight into objectives and performance expectations
- Owning client facing status updates and corresponding documents while completing a broad spectrum of deliverables
Senior Media Buyer
Pfizer Account
06.2023 - 12.2024
- Developed and implemented a comprehensive media strategy that increased brand awareness by 20% month over month while optimizing for low targeted reach costs alongside enhancing audience quality scores
- Conducted market research to understand customer needs and preferences, and used this information to inform client recommendations
- Planned and executed successful campaigns across various channels, including Digital Display, Email Marketing, and Social Activations
- Managed junior staff through the teaching of foundational media planning processes and platforms with such tools as Prisma, Jira, and Tableau
Associate Media Planner
eBay Account
02.2022 - 06.2023
- Assisted in the development and implementation of Digital, Video, Social, Search, Out of Home, and Programmatic strategies to reach consumers at every stage of the marketing funnel
- Conducted strategic research and provided insights that directly impacted creative messaging leading to stronger authenticity and resonance amongst target demographic
- Managed client and internal team needs and resolved them in areas such as financial billing, data analytics, competitive research, media spend, and content creation
- Utilized key planning tools such as Comscore, MediaTools, MRI-Simmons, Pathmatics, and Kantar to gain deep industry insight into brand/creative data
Education
M.S. - Advertising
Syracuse University
Syracuse, NY01.2022
B.A. - Communications
Gordon College
Wenham, MA01.2020
Skills
- Campaign management
- Google analytics
- Influencer partnerships
- Teamwork and collaboration
- Problem-solving
- Time management
- Attention to detail
- Problem-solving abilities
- Flexible and adaptable
- Media training
- Media buying
Affiliations
Spojnia Inc. Board Member
Timeline
Senior Media Specialist
IRobot / Wella Accounts
07.2025 - Current
Senior Media Strategist
Top Golf Account
12.2024 - 06.2025
Senior Media Buyer
Pfizer Account
06.2023 - 12.2024
Associate Media Planner
eBay Account
02.2022 - 06.2023
M.S. - Advertising
Syracuse University
B.A. - Communications
Gordon College