Microsoft Office
Jessica Paden
Product Marketing
Hartsdale,NY
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 6 years of marketing experience to take on dynamic new role at a new firm. Multifaceted Marketing Professional with strong marketing technology background and expertise in multiple industries. Designed and implemented marketing campaigns in previous year. Superb communications skills and knowledge of marketing metrics enabled achievement of desired results. Decisive leader with over 7 years of experience driving company growth through creative and innovative marketing strategies and cross-functional communication tactics. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted branding campaigns. Key account manager and strategic thinker. Currently working on getting certified in Product Marketing and Project Management Professional Certifications.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Product Marketing Specialist
PowerSchool
New York, New York
12.2021 - Current
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Support the Go-To-Market strategy for company SIS and Enrollment products.
- Partner with Marketing Campaigns to align efforts and effectively position and message the solutions in the market
- Works with internal teams and partners to identify marketing asset needs and create content
- Support and manage product marketing content and collateral, including Sales tools, Brochures, White papers, Videos, Customer success stories, etc.
- Manage marketing collateral within our content management system – SalesHood/Shufflrr
- Help support buyer personas for SIS and Enrollment, monitor relevant market and industry research and speak to key industry stakeholders
- Help support monitoring and analyze the competitive landscape, competitive battle cards, messaging, and positioning
- Support product launch activities and execution by collaborating with cross-functional stakeholders, including product, user experience, design, analytics, creativity, and leadership.
- Work closely with the Director of Solution Marketing for SIS & Enrollment to help create, manage, and support ongoing projects.
Account Executive/Marketing Consultant
Yelp
New York, New York
09.2018 - 04.2020
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Became an expert in Yelp’s advertising solutions and adapt product solutions quickly to suit clients’ needs. Asking probing questions and handling objections to obtain the success of the client's campaign.
- Consult, educate, strategize, and successfully sell Yelp advertising solutions and programs through high volume and strong communication of sales calls and meetings.
- Consistently meeting or exceeding sales goals through Yelp’s advertising campaigns while also staying ahead of daily metrics.
- Administered extensive of the industry’s CRM tool and Salesforce.
- Trained with current top producers and made improvements with daily feedback and experience.
Purchasing Manager/Inventory Control of Retail Mer
FujiFilm North America
Valhalla, NY
06.2016 - 05.2019
- Inventoried warehouse stock on monthly, quarterly and annual basis.
- Assisted management staff with maintaining budget and schedule controls using standard project management protocols.
- Planned and managed medium to small projects from initial conception through lessons learned; projects range from sales improvement, new product set-ups, and technology changes.
- Managed vendor relationships and provide a budget to actual reporting.
- Managed and help facilitate new projects to generate the attraction to the concept store in events and satisfy stakeholders within the company.
- Use customer analytics data to make recommendations for customer needs, to maximize product demands.
- Attended national trade shows to identify marketplace trends and source new product
- Oversaw the maintenance and replenishment of sellable and consumable products.
Sales Product Development Manager
Space NK Apothecary
New York, NY
10.2014 - 06.2016
- Reviewed product development budgets, expenditures and research.
- Distinguished product issues and gathered information on customer experiences.
- Managed the concept to launch execution of all new cosmetic product launches, from a product marketing point of view
- Provided structure through frequently recurring feedback/evaluations to team members to promote each employee's professional growth
- Evaluated and identified business opportunities to improve the performance of company websites regarding brand building and the furnishing of customer tools
- Coordinated launch parties and bi-quarterly sales events, within the stores, to maximize sell-through of products
- Created and compiled sales reports to be used in business analysis
Education
Bachelor of Arts - Fashion Merchandising
Fashion Institute of Technology
New York, NY 01.2008 - 05.2012
Skills
Product Marketing
Branding
Business administration
Project Management
Sales expertise
Strategic planning
Scheduling
Digital marketing
Time management
Market Analysis
Proficient in Excel, Microsoft Office, Jira, SalesHood, Shuflrr, Workfront
Marketing and advertising
Vendor relations
Business Development
Database Management
Accomplishments
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Received Google Project Management Certification through Coursera.
- PMA certified.
Software
Jira
Workfront
SalesHood/Shufflrr
Outlook
Certification
Google-Project Management Certifiction
Interests
Animals, Skincare, Software
Timeline
Product Marketing Alliance Certification
02-2022
Product Marketing Specialist
PowerSchool
12.2021 - Current
Google-Project Management Certifiction
04-2021
Account Executive/Marketing Consultant
Yelp
09.2018 - 04.2020
Purchasing Manager/Inventory Control of Retail Mer
FujiFilm North America
06.2016 - 05.2019
Sales Product Development Manager
Space NK Apothecary
10.2014 - 06.2016
Bachelor of Arts - Fashion Merchandising
Fashion Institute of Technology
01.2008 - 05.2012