AAKASH BHATT
Englewood
Summary
Strategic marketing and innovation leader with 7+ years of experience across product marketing, integrated marketing, customer experience, and commercialization within consumer and enterprise technology. I specialize in turning complex products and connected technologies into clear, engaging customer experiences through product storytelling, executive engagement, integrated campaigns, and Samsung’s Connected Experience Centers. Known for being collaborative, curious, hands-on, and relationship-driven, I enjoy bringing together internal teams, partners, and customers to solve problems, build meaningful experiences, and move ideas from concept to execution. I combine technical understanding, business strategy, creativity, customer insights, analytics, and AI-enabled tools to support product launches, strengthen customer relationships, and drive measurable growth.
Overview
8
8
years of professional experience
Work History
Marketing Manager
Samsung Electronics America
01.2022 - Current
- Elevated from marketing analyst III to marketing manager due to extensive expertise across Samsung’s technology ecosystem and capability to align product knowledge with integrated marketing executive engagement, customer experiences, and business needs.
- Spearhead cross-functional marketing initiatives across B2C and B2B sectors encompassing home entertainment, digital appliances, commercial display, mobile, SmartThings, and VXT.
- Simplified intricate product capabilities into accessible customer value propositions for presentations. Produced impactful product demonstrations that effectively communicated key benefits. Composed solution stories to highlight successful implementations and user experiences.
- Oversee design and management of Samsung’s four U.S. connected experience centers, developing realistic immersive customer experiences, executive briefings, and industry-specific technology showcases.
- collaborate with internal teams, external technology partners, and customers to align product messaging, technical requirements, solution integrations, and customer needs across product launches, commercialization initiatives, and experiential showcases.
- Led end-to-end planning and execution for product launches and executive briefings. Coordinated trade shows and innovation tours to enhance product visibility. Organized national sales meetings and partner activations to drive engagement. Executed customer events to strengthen relationships and gather feedback.
- Execute flagship programs encompassing Samsung Experience, CES, CEDIA, KBIS, NRF, InfoComm, and national sales meetings for nationwide BrandSource, Samsung One launches, and vertical industry events.
- leverage Salesforce, Nexus, Excel, PowerPoint, Splash, VXT, Smartsheet, Box, Canva, and Adobe tools to manage customer engagement, scheduling, program planning, registration, content development, digital experiences, and cross-functional collaboration.
Brand Marketing Specialist
Super Purposes
10.2021 - 12.2021
- Developed brand positioning, messaging, and integrated digital marketing strategies across LinkedIn, Instagram, Twitter, Facebook, and TikTok, increasing audience engagement by approximately 10% to 15%.
- Planned and managed social media content calendars, coordinating copy, creative assets, publishing schedules, and campaign themes to maintain a consistent brand voice across platforms.
- Collaborated with SEO, graphic design, and PR teams while monitoring content performance, audience trends, and competitor activity to optimize campaigns and strengthen brand visibility.
- Supported online community management by monitoring audience conversations, responding to engagement, and identifying feedback and content opportunities across social channels.
Market Research Intern
Kmart Australia
09.2020 - 12.2020
- Performed comprehensive customer and market analysis regarding visual search integration for Kmart, Target, and Catch platforms.
- Implemented A/B testing and performed customer behavior analysis through IBM Watson Studio, Google Cloud Platform, and Tableau.
- Detected areas for improvement in product discovery engagement and optimization of online shopping journey.
- Developed data visualizations and articulated recommendations for enhancing customer experience and digital product offerings.
Senior Executive, Business Development & Marketing
Electro Porcelain Industries
05.2018 - 05.2019
- Orchestrated collaborative operational marketing and business development strategies resulting in 15% increase in annual revenue.
- Defined department KPIs, optimized workflows, and enhanced resource planning to elevate productivity and operational efficiency.
- Synchronized leadership production workforce and sourcing priorities to address business challenges and foster sustainable growth.
Education
Master of Science - Business Analytics
Saint Peter's University
Jersey City, NJ08-2025
Master of Science - Marketing Science
Saint Peter's University
Jersey City, NJ07-2021
BBA - Major: Marketing | Minor: Economics
Pandit Deendayal Energy University
Gujarat, India05-2018
Skills
Product Marketing & Commercialization: Product Positioning and Messaging, Value Proposition Development, Product Launches, Product Storytelling, Commercialization, Product Adoption, Sales Enablement
Strategy, Leadership & Operations: Cross-Functional Leadership, Stakeholder Management, Program and Budget Management, Innovation Strategy, Executive Communications, Agency and Vendor Management
Customer & Market Strategy: Customer Insights, Voice of Customer, Market Research, Competitive Intelligence, Audience Segmentation, Customer Journey Strategy, Industry and Vertical Marketing
Integrated Marketing & Experiences: Integrated and Multi-Channel Campaigns, Digital Marketing, Experiential Marketing, Executive Engagement, Partner Marketing, Customer Activations, Content and Social Strategy
Analytics, CRM & Performance: Microsoft Office, Power BI, Tableau, Salesforce CRM, Google Analytics 4, Marketing Analytics, KPI Tracking, Performance Reporting
Platforms, Content & AI: Canva, Adobe Creative Cloud, Basic Python, Smartsheet, NEXUS, Splash, Box, VXT, Google Analytics, Microsoft Copilot, Open AI ChatGPT, Google Gemini, Claude, Generative AI, AI-Assisted Research and Content Development
Websites
Timeline
Marketing Manager
Samsung Electronics America
01.2022 - Current
Brand Marketing Specialist
Super Purposes
10.2021 - 12.2021
Market Research Intern
Kmart Australia
09.2020 - 12.2020
Senior Executive, Business Development & Marketing
Electro Porcelain Industries
05.2018 - 05.2019
Master of Science - Business Analytics
Saint Peter's University
Master of Science - Marketing Science
Saint Peter's University
BBA - Major: Marketing | Minor: Economics
Pandit Deendayal Energy University