Senior-level copywriter and manager with 10+ years' experience in B2B, B2C, lead generation, SaaS, and SEO. Skilled at blending creative, empathetic copy with concrete user value to achieve corporate objectives. Currently embroiled in a torrid love affair with the em dash.
Hi, I’m
Aaron Adams
South Jordan,UT
Summary
Overview
14
years of professional experience
Work History
Snapchat
Senior B2B Writer
11.2022 - Current
Job overview
- Researched and wrote original content for case studies, emails, newsletters, and full marketing campaigns.
- Targeted specific audiences with engaging and empathetic copy.
- Improved open rates and CTRs by 20-40%
- Repurposed and optimized existing content for use in different mediums.
- Drafted 100+ original content pieces per year.
- Analyzed data and results to improve future emails, social posts, blog posts, and landing pages.
- Collaborated with team members to develop effective creative that resonates with users.
- Managed competing deadlines.
- Edited and proofread drafts of articles and other documents.
NPAccel
Contract Writer
08.2021 - 12.2022
Job overview
- Produced creative SEO-driven content for multiple brands across several industries: Tech, Wellness, Healthcare, Financial, etc.
- Crafted 10-15 in-depth blog posts per week.
- Managed competing deadlines with efficiency.
- Researched complex topics and communicated value using plain, empathetic language.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor, or publisher.
Carrus
Senior Marketing Writer
11.2019 - 11.2022
Job overview
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content for B2B and B2C audiences.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Reviewed and edited final copy for accuracy and oversaw all phases of production.
- Brainstormed ideas to create useful content for clients.
- Developed brand voice and style guides to streamline content throughout the organization.
Clearlink
Senior B2B Writer & Director of Content
10.2015 - 10.2019
Job overview
- Worked collaboratively with brand directors, channel leads, and executives.
- Supported PR, Sales, Account Management, and other departments with content needs.
- Managed large team of 20 writers, editors, and contractors.
- Edited 40+ pieces per month
- Oversaw content creation for various channels including SEO, PPC, email, and display.
- Optimized content for direct response best practices.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Researched and wrote original content for case studies, emails, and newsletters.
USANA Health Sciences
Copywriter III
02.2010 - 10.2015
Job overview
- Ideated and executed compelling short- and long-form copy for print, digital, social and video to meet sales and engagement goals.
- Pitched and presented campaign strategies to upper management and board members.
- Researched products and services to accurately and concisely communicate complex and technical value propositions to audiences.
- Assisted with development of visual design in partnership with designers and developers.
- Edited content and incorporate stakeholder feedback to refine copy and minimize revisions.
Education
University Of UtahSalt Lake City, UT
Bachelor of Arts
05.2008
University Overview
Skills
- Copywriting for different formats (email, web, social, video)
- Editing and proofreading
- Brand storytelling and voice consistency
- SEO and keyword research
- Data-driven content analysis
- Knowledge of AI tools (Grammarly and ChatGPT)
- Resilience, adaptability, and flexibility
- Creative and analytical thinking
- Curiosity and life-long learning
- Cross-functional collaboration
- Leadership
- Time management
Timeline
Senior B2B Writer
Snapchat
11.2022 - Current
Contract Writer
NPAccel
08.2021 - 12.2022
Senior Marketing Writer
Carrus
11.2019 - 11.2022
Senior B2B Writer & Director of Content
Clearlink
10.2015 - 10.2019
Copywriter III
USANA Health Sciences
02.2010 - 10.2015
University Of Utah
Bachelor of Arts
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