Aaron C. Mason
Costa Mesa,CA
Summary
Accomplished Sr. Art Director with a proven track record at Catch Surf, enhancing brand visibility and team productivity through expert use of Adobe Creative Suite and dynamic leadership. Spearheaded innovative design strategies, significantly improving project outcomes. Skilled in Illustrator and adept at fostering collaborative environments, consistently delivering projects that exceed creative expectations.
Overview
14
14
years of professional experience
Work History
Sr. Art Director
Catch Surf
San Clemente, CA
01.2020 - Current
- Reviewed illustrative material to determine conformance to standards and specifications.
- Designed new on-brand visual elements to effectively convey concepts and messaging.
- Approved art layouts, copy design and illustrative work for publication.
- Created custom illustrations or other graphic elements.
- Maintained an extensive library of images, videos and other resources for use in future projects.
- Translated marketing objectives into creative strategies, designs and plans.
- Designed digital assets such as website banners, email templates, social media posts.
- Reviewed proofs from outside vendors and provided feedback on print production quality.
- Partnered with marketing teams to develop effective promotional materials that increased sales.
- Provided direction to external freelancers when needed on certain projects.
- Conducted research into art trends, styles, methods, and materials used in various media industries.
Art Director
Don't Care
Costa Mesa, CA
01.2011 - Current
- Researched target audiences to develop effective marketing strategies for campaigns.
- Created custom illustrations or other graphic elements.
- Approved art layouts, copy design and illustrative work for publication.
- Reviewed and approved designs, artwork and content developed by creative team.
- Created series of rough sketches for review, revision and approval.
- Ensured brand consistency across all platforms by monitoring usage of logo marks and other elements of branding.
Senior Global Art Manager
Volcom
Costa Mesa, CA
01.2018 - 12.2020
- Organized and supervised a team of artists, ensuring quality control of their work.
- Conferred with creative art department heads to discuss client requirements and coordinate creative activities.
- Oversaw branding guidelines for current trademark regulations and photo usage for outside media requests.
- Implemented best practices in artwork management processes across multiple teams within the organization.
- Created custom illustrations or other graphic elements.
- Collaborated with other departments to ensure that artwork was properly integrated into products.
- Assessed customer feedback to identify areas for improvement in artwork design process.
- Facilitated communication between internal teams and external clients regarding artwork requirements and deadlines.
- Interfaced with art director, designer, production manager and print producer to complete efficient and accurate work.
- Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
Senior Global T-Shirt Designer
Volcom
Costa Mesa, CA
01.2011 - 12.2017
- Designed and drove the development of Volcom's seasonal T-shirt line
- Crafted presentations for the sales and marketing team to showcase new lines
- Credited with creating design solutions to solve complex issues, while collaborating with marketing and freelance teams to maintain focus on the project's goals
- Served as the lead designer for tech packs, tech pack templating, cads, and t-shirt mock-ups; redesigned cads, improving look and design flow
- Consistently identified strategies to improve workflow policies
- Maintained men's T-shirt styles in PLM system
Freelance Graphic Designer
Western Hydrodynamic Research
Freelance Graphic Designer
Element
Freelance Graphic Designer
Von Zipper
- Creator of the TANNING TEAM, and MOPED GANG concepts
Freelance Graphic Designer
Rhythm Clothing
Education
B.A. - Industrial Art & Graphic Design
San Francisco State University
San Francisco, CA01-2011
Skills
- Adobe Creative Suite
- Illustrator
- Photoshop
- InDesign
- Microsoft Office Suite
- Flex PLM
- Centric PLM
- Leadership
- Task prioritization
- Problem-solving
Websites
Additional Accomplishments
- Rustangs: Garage Club (Album), Marriage Records/Rad
- Musical Soundtracks, Moped to Chile, Graham French, The Present (bonus disc), Thomas Campbell, The Mollusk Shaper Series by: Tyler Manson, Dear and Yonder by: Tiffany Campbell and Andrea Lesser
Timeline
Sr. Art Director
Catch Surf
01.2020 - Current
Senior Global Art Manager
Volcom
01.2018 - 12.2020
Art Director
Don't Care
01.2011 - Current
Senior Global T-Shirt Designer
Volcom
01.2011 - 12.2017
Freelance Graphic Designer
Western Hydrodynamic Research
Freelance Graphic Designer
Element
Freelance Graphic Designer
Von Zipper
Freelance Graphic Designer
Rhythm Clothing
B.A. - Industrial Art & Graphic Design
San Francisco State University
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