Summary
Overview
Work History
Education
Skills
Timeline
Generic

Aaron Coward

Farmers Branch,TX

Summary

Dynamic Strategic Account Manager with a proven track record in driving 20% year-over-year revenue growth. Expertise in contract negotiation, pipeline development, and territory expansion ensures enhanced client satisfaction and lasting business relationships.

Overview

11
11
years of professional experience

Work History

Strategic Account Manager, Major Accounts - U.S.

PPAI
Irving, USA
12.2021 - 02.2025
  • Developed tailored solutions to meet specific client needs and objectives.
  • Managed a national portfolio of over 200 high-value accounts, driving a 20% year-over-year revenue growth through strategic account planning and upselling.
  • Collaborated with cross-functional teams to implement tailored promotional campaigns, improving client satisfaction by 15%.
  • Analyzed market trends to identify opportunities for account expansion.

Outside Sales Representative

Full Clip Craft Distributors LLC
Fort Worth, USA
01.2017 - 12.2021
  • Oversaw 110+ high-value accounts across multiple territories, achieving 100% revenue growth through targeted initiatives.
  • Exceeded partner incentive targets for three consecutive years and maintained 100% client retention through exceptional service and relationship management.
  • Streamlined account processes, reducing onboarding time by 10% using CRM enhancements.

Territory Sales Representative

Oak Highlands Brewery
Dallas, USA
03.2014 - 12.2018
  • Increased territory sales by 20-25 percent annually through strategic account expansion and brand audits across over 200 accounts.
  • Designed and delivered comprehensive training programs for distributor and retail teams to improve product knowledge and sales performance.

Education

Some College (No Degree) - Marketing

University of Texas At Arlington

Skills

  • Strategic account management
  • B2B sales and forecasting
  • Pipeline development and negotiation
  • Territory expansion strategies
  • CRM proficiency (Salesforce, HubSpot)
  • MS Office Suite expertise
  • Distributor and channel sales
  • Team training and mentorship
  • Data-driven decision making

Timeline

Strategic Account Manager, Major Accounts - U.S.

PPAI
12.2021 - 02.2025

Outside Sales Representative

Full Clip Craft Distributors LLC
01.2017 - 12.2021

Territory Sales Representative

Oak Highlands Brewery
03.2014 - 12.2018

Some College (No Degree) - Marketing

University of Texas At Arlington

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