Aaron Gisser
Burlington,VT
Summary
Dynamic and innovative marketing professional passionate about blending psychology and philosophy to drive consumer insights in a sustainable and ethical manner. Offers a rich background in content creation and targeted email marketing campaigns underpinned by a strong foundation in quantitative and qualitative data analysis. Currently enhancing my strategic insight and sustainable innovation acumen at the University of Vermont's #1 ranked Green MBA program. Eager to leverage a comprehensive skill set and a deep commitment to values-led initiatives to excel in consumer-focused marketing roles.
Overview
10
10
years of professional experience
Work History
Marketing Consultant
Self-Employed
06.2024 - Current
- Worked with local startups to help build specific marketing strategies tailored to the needs of each company.
- Identified target markets and developed effective messaging strategies for each segment.
- Developed and implemented marketing campaigns to increase customer engagement.
- Collaborated with founders to ensure that all messaging was consistent with the company's overall brand identity.
Google Digital Marketing & E-commerce Professional
Google
04.2024 - Current
- Currently pursuing a Google Digital Marketing & E-commerce Professional Certificate, actively enhancing my expertise in digital marketing strategies and e-commerce fundamentals to drive successful marketing campaigns.
Marketing Coordinator, Life-Skills Instructor
Arete Transitions
02.2021 - 06.2023
- Social Media Marketing: Set up social media accounts, produced engaging content across various formats on a regular schedule (blog posts, videos, infographics). Redesigned a website and ran an email marketing campaign.
- Provided guidance and support to clients in order to develop life skills such as communication, problem-solving, organization, and time management.
Co-owner
wfio.projects
01.2021 - Current
- Content creation brand focused on outdoor recreation, adventure, and sustainability.
- Proficiency in audio/visual editing and photography.
- Experience producing and posting content on a consistent schedule.
- Identified potential partners, negotiated terms of agreements for promotions, and maintained relationships with existing partners. Collaborated on the launch of a product with a partner.
Assistant Manager, Youth Coach, Fitness
Summit Climbing, Yoga and Fitness
01.2021 - 01.2022
- Provided quality customer service, retail support, event planning, and maintained a clean facility.
- Provided guidance and support to junior staff members on daily tasks, projects, and objectives.
- Taught fitness classes and coached a competitive youth climbing team.
Research Assistant
UT Southwestern Medical Center
05.2020 - 08.2020
- Performed qualitative research in Dr. North's lab in the department of psychiatry on patients with PTSD following the OKC bombing in 1995.
- Analyzed data within Excel.
Research Assistant
Washington University, St. Louis
01.2015 - 01.2017
- Analyzed data of children with Sickle Cell disease and neurological damage. Conducted analytical processes using SPSS and R. Co-authored on a research paper and presented the results of the project at various confrences.
Education
MBA - Sustainable Innovation
University of Vermont
Burlington, VT08-2025
Bachelor of Arts - PNP (Philosophy, Neuroscience, Psychology)
Washington University in St. Louis
05-2018
Skills
- Graphic Design: Adobe Creative Cloud
- Newsletter Management: (Mailchimp)
- Data Analysis: Proficiency in Excel, Tableau, and SPSS
- Social Media Management: Instagram, Facebook, Canva
- Skill in crafting compelling narratives that communicate a brand’s values to its audience
- Adaptability: Flexibility to adapt strategies in response to market changes and consumer feedback
Affiliations
- Outdoor Recreation with my dog, Spirit! (hiking, camping, climbing, slacklining)
- Playing Guitar
- Yoga/Meditation (certified yoga instructor)
- Reading (especially science fiction and fantasy)
- Watching Sports (I'm a fan of most professional teams in Houston)
- Photography (landscape and nature)
Languages
Spanish
Professional
References
References available upon request.
Timeline
Marketing Consultant
Self-Employed
06.2024 - Current
Google Digital Marketing & E-commerce Professional
Google
04.2024 - Current
Marketing Coordinator, Life-Skills Instructor
Arete Transitions
02.2021 - 06.2023
Co-owner
wfio.projects
01.2021 - Current
Assistant Manager, Youth Coach, Fitness
Summit Climbing, Yoga and Fitness
01.2021 - 01.2022
Research Assistant
UT Southwestern Medical Center
05.2020 - 08.2020
Research Assistant
Washington University, St. Louis
01.2015 - 01.2017
MBA - Sustainable Innovation
University of Vermont
Bachelor of Arts - PNP (Philosophy, Neuroscience, Psychology)
Washington University in St. Louis