Aaron Losey
Summary
With 15 years of Sales experience, I am a dynamic worker with a strong skillset tailored for Sales Leadership. Proven years of exceeding sales revenue targets by strategically adding new business to key retailers across North America. Reported annual revenue growth within Key Accounts such as Walmart, Dollar General, Kroger, Publix, Walgreens, 7Eleven etc. as well as B2B wholesale accounts including PFG/Core-Mark & McLane. Successfully Implemented promotional plans and identified new market opportunities driving double digit increases year over year. I am looking to utilize my skillset and experience to WIN at the next level. Hands on approach to sales and team.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Director of Sales, GMDC
Zippo Manufacturing Company
01.2020 - Current
- Responsible for Zippo sales and net margins across Key Accounts within grocery, mass, drug, and convenience
- Includes pitching programs to buyers, JBP sessions, pricing negotiation, and facilitating all program details
- Key Accounts include Walmart, Dollar General, Kroger, Publix, Walgreens, 7Eleven, Target, CVS, etc
- Manage a team of four direct reports, and two independent rep agencies
- Responsible for data analysis and driving business insights via Key Customer portals or independent syndicated data
- Identify gaps in business and lead strategic prospecting approach
- Promotional planning and forecast account sales
- Serve on strategic planning teams and work cross functionally with all departments
- Demonstrated YOY growth; current business up 22% to forecast YTD and adding $MM to company bottom line
Senior Business Development Manager
Combilent Group
01.2019 - 01.2020
- Drive new business and lead sales program restructure for OEM manufacturer to Motorola and TX RX Systems brands within the Land Mobile Radio industry
- Sales up 55% (+$6m) by creating new opportunities with Bearcom and Motorola
- Managed several independent rep agencies and B2B distributors
- Pitched programs to government agencies as well as private sector
- Created internal telesales program and metrics for success (KPI’s) to increase engagement and product placement around North America
- Unlocked key customers and accelerated business
Business Development Manager (North America)
Zippo Manufacturing Company
01.2017 - 01.2019
- Identified, pitched, and onboarded new Key Accounts across North America
- Achieve agreed upon sales and net margin targets within schedule
- Forecast, track profitability, and provide updates within Key Account space on retail trends and opportunities for growth
- Utilized Salesforce, lead based technology to funnel new opportunities
- Analyze data and product categories of strength to leverage in prospective accounts
- Successful within this space and added new customers such as DG, 7Eleven, SEG, Rite Aid
- Eclipsed sales goals and revenue targets each year in the position
Area Business Manager (DC/VA/NC/SC)
Zippo Manufacturing Company
01.2015 - 01.2017
- Managed sales and net margins to wholesale, distributor and key accounts in assigned territory
- Pitched programs and new product launches to existing and prospective customers
- Developed promotional activities for key customers to accelerate their growth within the territory
- Identified gaps in business within territory and drive incremental revenue by obtaining new customers
- Successfully grew territory by over $1.5 million dollars and found new anchors for B2B distribution within this region
- Traveled throughout territory on weekly basis to activate business and drive increased revenue for the company
- Promoted to Business Development Manager after this role
Key Account Sales Coordinator
Zippo Manufacturing Company
01.2013 - 01.2015
- Worked closely with account managers on building dashboards and pitch decks for Zippo Key Account Customers
- Cross-functional team member by serving on strategic sales planning initiatives with multiple departments on new product recommendations and merchandising needs
- Traveled on sales calls with Key Account Managers to help support sell in of new product
- Liaison between factory and sales team on new customer setup needs and forecasting product category sales
- Responsible for data and dashboards to arm sales team with accurate product sell rates and turns to further business discussions
- Promoted to Area Business Manager after this role
QA Technician
Zippo Manufacturing Company
01.2011 - 01.2013
- Worked closely with Engineering on product testing
- Maintained databases and reporting
- Investigated non-conforming material and built reports
- Worked with new product development on identifying potential risks in products
- Key team member involved in installing ISO processes and updating documentation to reflect SOP’s
- Promoted to Key Account Sales Coordinator
Sales Representative
Jerome Fire Equipment Company
01.2009 - 01.2011
- Sold fire safety equipment to local businesses and fire departments across Central NY
- Maintained existing customer business while prospecting and adding new customers
- Traveled to sales calls to identify key needs of customers and outfitted their business with proper items in-line with State and Federal regulations
- Achieved sales revenue targets for my assigned territory each year with the company
- Identified key target customers to increase market share across NYS
Education
Bachelor of Arts and Sciences - Psychology
The State University of New York
Skills
- Leadership
- Excellent Communicator
- Highly Organized
- Analytical
- Strategic
- Negotiation
- P&L Management
- Data Expert
- Sales training and leadership
- Revenue Growth
- Sales funnel management
- Deal Closing
Certification
AMA Certified
Awards
Salesperson of the Year, 2022
Timeline
Director of Sales, GMDC
Zippo Manufacturing Company
01.2020 - Current
Senior Business Development Manager
Combilent Group
01.2019 - 01.2020
Business Development Manager (North America)
Zippo Manufacturing Company
01.2017 - 01.2019
Area Business Manager (DC/VA/NC/SC)
Zippo Manufacturing Company
01.2015 - 01.2017
Key Account Sales Coordinator
Zippo Manufacturing Company
01.2013 - 01.2015
QA Technician
Zippo Manufacturing Company
01.2011 - 01.2013
Sales Representative
Jerome Fire Equipment Company
01.2009 - 01.2011
Bachelor of Arts and Sciences - Psychology
The State University of New York
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