Aaron Lutz
Chocowinity,NC
Summary
Early-career digital marketing professional with hands-on experience in B2B content, social media strategy, and campaign analytics. Proven ability to increase engagement through data-driven content and targeted outreach. Applied SEO fundamentals to content strategy, including keyword research, on-page optimization, and aligning content with search intent. Skilled in Salesforce and digital campaign optimization, with experience supporting telecommunications and service-based businesses.
Overview
2
2
years of professional experience
Work History
Digital Marketing Coordinator
Thomson Technologies
08.2025 - Current
- Supported social media planning and execution, increasing engagement on LinkedIn and with B2B audiences
- Assisted in digital marketing and content creation to enhance visibility of core services including connectivity, cloud, SD-WAN, and infrastructure
- Research and analyze industry trends in telecommunications, cloud infrastructure, and digital transformation
- Documented and organized marketing strategies and reporting tasks to streamline internal team updates
Club President
East Carolina Boxing Club
Greenville, NC
09.2024 - 12.2025
- Founded first competitive boxing team at East Carolina University in over a decade, rebuilding program for sustained competition.
- Led student organization with 60+ members, overseeing operations, member engagement, and weekly training sessions.
- Built and directed leadership team of 7 officers, effectively distributing tasks across operations and events.
- Collaborated with treasurer on club finances, optimizing budget through strategic decisions on equipment and events.
Waiter
Backwater Jacks
Washington, North Carolina
05.2024 - 07.2025
- Managed up to 6 tables during peak hours, providing exceptional service and enhancing customer satisfaction in a fast-paced environment
- Coordinated between kitchen staff and customers to ensure accurate orders and timely service, improving overall dining experience
- Assisted in training new waitstaff on service protocols and menu items
Marketing Intern
Kinston Wingmen
Kinston, NC
06.2024 - 07.2024
- Analyzed social media performance metrics using Instagram Insights to develop engaging content for online community
- Collaborated with team management and photography to present engaging content, including graphics, videos, and promotions, across digital platforms daily
- Supported marketing initiatives for summer college baseball team, contributing to 60.7% increase in social media engagement
Education
Bachelor of Science - Business Administration, Marketing
East Carolina University College of Business
Greenville, NC12-2025
Associates - Business Administration
Hagerstown Community College
Hagerstown, MD05-2023
Skills
- Digital marketing
- Search engine optimization
- Social media marketing
- Digital Content Creation
- Content development
- Video editing
- Salesforce
- Microsoft Office Suite
- Performance Optimization
Activities
- American Marketing Association at ECU, Greenville, NC, 09/23, 12/25
- President of Club Boxing at ECU, Greenville, NC, 09/24, 12/25
- East Carolina University Honor Roll, Spring 2024 & Fall 2025
Timeline
Digital Marketing Coordinator
Thomson Technologies
08.2025 - Current
Club President
East Carolina Boxing Club
09.2024 - 12.2025
Marketing Intern
Kinston Wingmen
06.2024 - 07.2024
Waiter
Backwater Jacks
05.2024 - 07.2025
Bachelor of Science - Business Administration, Marketing
East Carolina University College of Business
Associates - Business Administration
Hagerstown Community College