Aaron Teran Hernandez
Creative Director & Business Development Specialist
Austin,TX
Summary
Strategic and creative Business Development Leader with a proven track record of driving growth, building brand presence, and optimizing operations across legal, tech, and creative industries. Skilled in sales strategy, UX/UI design, social media management, and data-driven decision-making, with a passion for innovation, branding, and market expansion.
Overview
4
4
years of professional experience
Work History
Co-Founder
Red Juridica Latina
10.2024 - Current
- Launched and scaled a legal-tech platform serving the Latino community, leading business development, branding, and operational strategy.
- Designed and executed social media campaigns, growing engagement by [insert % or metric].
- Managed a cross-functional team, overseeing content creation, client acquisition, and platform expansion.
COO & Business Development Lead
Scribbase (formerly CASAL Solutions)
08.2022 - Current
- Spearheaded the rebranding and transformation of CASAL Solutions into Scribbase, a leading demand writing service.
- Developed and executed sales pipelines, leading to a [insert %] increase in client acquisition.
- Designed and implemented operational workflows in Notion, improving team efficiency by [insert % or outcome].
- Led UX/UI strategy and social media presence, positioning Scribbase as a modern, AI-powered legal solution.
Business Development Intern
Centrly
06.2021 - 08.2021
- Worked with Fortune 100 clients, supporting B2B sales strategy and market research.
- Designed visually compelling sales decks and pipeline dashboards, enhancing client engagement.
- Assisted in lead generation, directly contributing to [insert stat on revenue growth, client acquisition, etc.].
Education
Master of Science - Business Analytics
The University of Texas At Dallas
Richardson, TX 05.2001 -
BBA - Information Technology
Texas Tech University
Lubbock, TX 05.2001 -
Skills
- Branding & Creative Direction
- Social Media & UX/UI Design
- Business Development & Sales Strategy
- Data Analysis & Market Research
- Process Optimization & Notion Implementation
- Bilingual (English & Spanish) Intermediate French
Additional Projects & Interests
- Assisted multiple startups with rebranding, leveraging design and storytelling to elevate brand identity.
- Created engaging social media content for the hospitality sector, merging creativity with business growth.
- Passionate about fashion, travel, and luxury branding, seeking opportunities to blend business strategy with creative innovation.
Timeline
Co-Founder
Red Juridica Latina
10.2024 - Current
COO & Business Development Lead
Scribbase (formerly CASAL Solutions)
08.2022 - Current
Business Development Intern
Centrly
06.2021 - 08.2021
Master of Science - Business Analytics
The University of Texas At Dallas
05.2001 -
BBA - Information Technology
Texas Tech University
05.2001 -
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