Aaron T. Rowley
Whitewater
Summary
Strategic sales leader with a sharp analytical mindset and a proven ability to identify root challenges and deliver effective, results-driven solutions. Recognized for consistently exceeding goals by combining data-driven insights with a deep understanding of client needs. A natural motivator and relationship-builder, known for enrolling stakeholders, driving adoption, and inspiring team performance. Athletic background as a collegiate competitor instilled a strong team-first mentality, relentless work ethic, and a commitment to excellence.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Territory Development Lead – Neuro/Spine Medical Device Startup
Intrinsic Therapeutics
02.2024 - 08.2025
- Pioneered the launch and growth of cutting-edge neuro/spine technology across Wisconsin and Northern Illinois for an innovative medical device startup. Successfully built the territory from the ground up, growing from zero implanting surgeons to 9 active implanters across 4 major hospital systems.
- VAC approval and local contract negotiations secured with top regional health systems: Endeavor Health, Advocate Aurora, ThedaCare, and Marshfield Clinic
- Currently in VAC review with UW Swedish and Froedtert Health
- Established strong relationships with local spine reps and key opinion leaders in both neurosurgery and orthopedic spine surgery
- Spearheaded product presentations and educational sessions with surgeons and advanced practice providers through strategic lunch-and-learn events and dinner meetings
- Provided hands-on surgical support and instruction during Barricaid implantation procedures, ensuring successful adoption and optimal patient outcomes
- Feb '24 – Dec '24 89%
- Jan '25 – Aug '25 102%
Territory Manager
Minerva Surgical
10.2020 - 02.2024
- Medical device sales with operating room, surgery center, and in-office case coverage. Actively introduced new clinicians to my products, developed product champions, worked to get through VAC, and negotiated local hospital system agreements as we are not on most contracts.
- Oct '20 – Dec '20 130%
- Jan '21 – Dec '21 119%
- Jan '22 – Dec '22 92%
- Jan '23 – July '23 104%
Senior Imaging Sales Specialist
Acteon North America
10.2017 - 09.2020
- Dental imaging manufacturer sales representative selling capital imaging equipment and software. Assisted management in a senior, mentoring role. Responsible for WI/MN/ND/SD.
- Jan '18 – Dec '18 $890K (800% growth)
- Jan '19 – Dec '19 $1.2 Million
Equipment Sales Specialist
Henry Schein Dental
05.2011 - 09.2017
- Partnering with dental practices, my FSC team and local business professional network to achieve specific dental goals.
- Jan '14-Dec '14 $2.5 Million
- Jan '15-Dec '15 $1.9 Million
- Jan '16-Dec '16 $3 Million
- Jan '17-Sept '17 $1.7 Million ($3.3 Million expected finish)
Digital Technology Specialist
Digital Technology Specialist
05.2011 - 12.2014
- Partnering with dental practices, my FSC team and local business professional network to achieve specific dental goals.
- May '11-Dec '11 $950K
- Jan '12-Dec '12 $2.5 Million
- Jan '13-Dec '13 $3.1 Million
Payroll Consultant
Specialized Payroll Services, LLC
10.2010 - 05.2011
- Sold payroll processing and benefit administration integration
- Coordinated business development within small to medium businesses
- Held onsite, web-based and telephonic meetings
- Designed marketing brochures and upgraded website structure and content
- Increased revenue by 250%
- Increased market share by 500%
- Over a five-month period effectively converted many small businesses from services of major national vendors to Specialized Payroll Services’ payroll process.
Benefit Administration Sales
Paychex, INC
12.2007 - 10.2010
- Sold human resource outsourcing, benefit administration and payroll processing services
- Created contests and incentive programs to work effectively with my payroll and benefits partners
- Hosted Continuing Professional Education seminars to develop relationships with local CPA’s, FA’s and HRG’s
- Best month 249%
- Fiscal 2009 103% of quota
- Fiscal 2008 89% of quota
- Regional Rep of the Month Oct ’10, June ’10, Aug ’09, June ’09, Aug ’09, Aug ‘08
Account Executive
Konica Minolta Business Solutions
12.2005 - 12.2007
- Sold technical products and software requiring in-depth explanations and live demonstrations
- Assisted management in the development of new sales associates
- Best month 360% of monetary quota, 173% of color unit quota
- Fiscal 2007 was ranked in top 5% of reps nationwide, 32 of 733 reps
- Fiscal 2007 149% of monetary quota, 189% of color unit quota
- Fiscal 2006 109% of monetary quota, 163% of color unit quota, 250% of new business quota
- President’s Club ’06, Circle of Excellence and President’s Club ’07 pace
Management Trainee
Langdon Promotional Group
05.2005 - 12.2005
- Performed door-to-door sales and developed a team of 8 people
- Learned persistence and determination
- Consistently ranked in the Nationwide Weekly Top 10 in certificate sales
Education
Bachelor of Business Administration - Marketing
University of Wisconsin-Whitewater
01.2005
Skills
- Effective relationship management
- Technical product information
- Hospital sales
- Territory management
- Pricing contracts
- Procedure Scrub-in
- Competitive differentiation
- Medical office prospecting
- Product demonstrations
- Strategic planning
Certification
FINRA Series 6 & 63 Licenses
Timeline
Territory Development Lead – Neuro/Spine Medical Device Startup
Intrinsic Therapeutics
02.2024 - 08.2025
Territory Manager
Minerva Surgical
10.2020 - 02.2024
Senior Imaging Sales Specialist
Acteon North America
10.2017 - 09.2020
Equipment Sales Specialist
Henry Schein Dental
05.2011 - 09.2017
Digital Technology Specialist
Digital Technology Specialist
05.2011 - 12.2014
Payroll Consultant
Specialized Payroll Services, LLC
10.2010 - 05.2011
Benefit Administration Sales
Paychex, INC
12.2007 - 10.2010
Account Executive
Konica Minolta Business Solutions
12.2005 - 12.2007
Management Trainee
Langdon Promotional Group
05.2005 - 12.2005
Bachelor of Business Administration - Marketing
University of Wisconsin-Whitewater
Awards
Collegiate Soccer University of Wisconsin-Whitewater, NCAA Varsity 2000, 2001, 2002, 2003, Wisconsin All-State Team 2002, 2003, Central All-Region Team 2003, Captain 2002, 2003
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