Aarthi Gereddy
Salesforce Engineer/ Administrator/Product Owner
Bellevue,WA
Summary
Certified Salesforce Administrator/Engineer/Product Owner with 8+years of experience working with large enterprise organizations within Product, Banking,healthcare, telecommunications and medical device domain.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
4
4
Certificates
Work History
Senior Salesforce Engineer/Product Owner
Startup
San Mateo, CA.
05.2022 - Current
- Responsible to develop & configure Salesforce Sales Cloud/health cloud for digital operations
- This implementation increased opportunity close rate by 10-20%
- Support Service Cloud help customize and configure according to business need for customer success support operations
- This helped improve agent productivity by 15% and FCR by 25%
- Managed and implemented Marketing Solutions and Implementations on Salesforce Marketing Studios, builders, automations, cloud pages, journey builder, RMM, Content Builder, Email Studio, Smart Captures, Web Collect which increased lead generation by 5 -10%
- Partnered with Head of Sales Operations, Head of Marketing Operations, and Customer Operations to transform their business requirements into technical solutions and implement such solutions independently or with the support of external resources
- Build automations like Flows, Validation rules, custom permissions, Approval process, and customizations like Apex triggers, Batch Apex, SOAP web services, Rest web services, SOQL, SOAP and REST APIs to meet business requirements
- Used workbench, data loader for data migrations and changesets for deployments
- Implemented Platform Encryption Shield to comply with HIPAA
- Implemented Data Mask in lower salesforce orgs as part of PHI and GDPR regulatory requirements
- Implemented ETM2.0 for territory management, developed processes for case management including Knowledge articles
- Led the transition from SugarCRM to Salesforce
- Spearheaded the transition from HubSpot and third-party survey tools to Marketing cloud
- Used own Backup for backup and recovery of production data
- Worked on feedback management within health cloud to create Salesforce Surveys
- Implemented Customer data platform for a 360-degree view of an account as part of portal implementation
- Implemented integration of Salesforce with Amazon S3 for data replication
- Integrating and maintaining enterprise business applications to Salesforce, such as Bright Tree, Change Health, Box, Marketing cloud, Jump cloud, Snowflake, NetSuite
- Implemented and maintained integrations with external 3rd party tools like Zoom, Dialpad, Showpad, Calendly, Survey Monkey, and Call Rail with Salesforce.
Member of Technical Staff/ (Senior Systems Engineer)
Salesforce
Bellevue, WA
07.2021 - 05.2022
- Part of the enterprise operations team part of Go-to -market strategy program working with our scrum teams supporting the technical side of things including Configuration, Org Maintenance, Triggers, Apex Code, and Visualforce Pages
- Responsible for developing design patterns, release management, deployment strategies, and testing best practices in an agile environment
- Managing multiple projects/tasks across various user groups
- Leading the team for delivering Go for growth program that supports the next fiscal year sales strategy
- Develop OOB features in salesforce including approval processes, workflows, process builders, flows etc
- Managing Role hierarchy for the entire salesforce org (11k+ sales roles) and users (23k + users)
- Working with the Salesforce developer toolkit including Force.com IDE, Migration Tool, and data migration tools like data loader, workbench, Jitterbit etc
- Onboarded multiple enterprise Operations team to version control system with GitHub as source platform to manage config metadata changes
- I extensively work on data modeling, data migrations and setting up role hierarchy, Defer sharing recalculations
- Implemented SFDX from ground up and onboarded/trained the vertical enterprise operations team in using CI/CD for configuration changes
- Hands-on experience with Heroku data platform (Heroku Postgres, Heroku Connect), Change Data Capture, Connected Apps
- Intermediate knowledge Microsoft Excel/Google Sheets (VLOOKUPS, INDEX and MATCH formulas)
Senior Technical Engineer
Salesforce
06.2019 - 07.2021
- Part of the mission critical support team responsible for supporting sev-1 and sev-2 cases for Salesforce signature/Premier priority customers
- Assist customers and partners to troubleshoot their integration with salesforce.com APIs, Apex, Visual force and implementation of other salesforce.com developer products by suggesting best practices in their implementations
- Create knowledge base materials dedicated towards operational efficiency while also empowering and enabling the developer community
- Recommend to product development teams areas of improvement in performance and feature capabilities that will improve our customers' use of our products and drive adoption
- Research and develop solutions for customer support cases using extensive product knowledge and troubleshooting techniques
- Working experience with Einstein Analytics and SAQL
- Hands on experience with Event monitoring app, Sales cloud Einstein and Service cloud Einstein
- Work closely with the R&D and CCE teams to ensure that issues are corrected and usability problems are understood
- Establish strong working relationships with Engineering, Global Services, Technical Operations, Sales, Product Management and other internal resources as appropriate.
Salesforce Classic/Lightning Administrator
Charles Schwab, Lone Tree CO
04.2017 - 06.2019
- Maintained and customized Salesforce.com scopes such as users, roles, profiles, groups, accounts, contacts, record types, sharing rules, custom objects, workflow rules, validation rules, field updates and page layout customization to support vital business functions
- Performed data maintenance
- Maintained apex Classes, Triggers, Batch Apex and Apex Test classes for various functional needs in the application
- Facilitated the creation of test scenarios and test scripts
- Managing multiple sandbox environments
- Hands on experience on Lightning Pages, customizing layouts and using lightning components
- Was a key team member in migrating classic to lightning
- Maintained integrations with MuleSoft to replicate our salesforce instance data into CRMDB (Microsoft SQL Server)
- Worked with third party applications like Sales vision, Market Intelligence, IDW to get financial data
- Responsible for creating deployment guides and collaborating with cross-functional teams for deployments
- Worked with Jenkins, Bamboo, SVN repository for continuous integration/Continuous deployment.
Salesforce Consultant
Comcast, Accenture
Philadelphia, PA
06.2016 - 03.2017
- Part of a development team working on Small to Medium business (SMB) applications for Comcast
- Responsibilities include interacting with the business to understand the requirements, developing and designing applications, enhancements and Support
- Developed and customizing salesforce.com site portal application based on the user needs
- Worked on data migration from databases to SFDC using Data Loader
- Created workflows, Page layouts, Approval Processes, Tasks, Email Alerts, Field Updates and Outbound messages to manage the workflows and approvals
- Working extensively on Apex, Visual force pages, making callouts using WSDL
- Worked extensively on SOAP and REST API to integrate with external applications via custom Vf pages on customer portals
- Worked with Batch Apex to update bulk data in real time
- Worked with Front end technologies like JavaScript, HTML, CSS, J query.
Salesforce Developer/Admin
Flexera Software
Itasca, IL
05.2015 - 04.2016
- Worked on enhancing and supporting the application
- Responsibilities include develop, prototype and support salesforce CRM implementation
- Involve in both on-going production support as well as project activities
- Was mainly involved in solving Service Desk Tickets for the organization
- Worked with standard salesforce.com standard objects like Accounts, Contacts, Leads, Opportunities, Products, Assets, Entitlements, Entitlement Contact, Content
- Worked with OOB functionalities within salesforce
- Worked with setting up CPQ and configuring and maintaining (steel brick) application
- Used the Force.com plugin for Eclipse IDE to develop, enhance, test, and deploy applications on the Salesforce Platform
- Maintained apex classes, apex triggers, custom controllers, and controller extensions
- Worked on Sales Productivity Features like Pricebook, Pricebook Entries
- Have hands-on experience on Article Management and Article Search Activity Primary Object
- Configured Customer Community portal to meet the business requirements
- Embedded Knowledge articles on portals
- Developed Unit test class for Apex class and worked to improve code coverage
- Used Selenium IDE as part of the regression testing in UAT Sandbox.
Salesforce Developer/Admin
Astellas
Northbrook, IL
11.2014 - 04.2015
- Worked as Enhancement Team Member and performed the roles of Salesforce.Com Developer/Admin in the Organization
- Created users, roles, public groups and implemented role hierarchies, sharing rules and record level permissions to manage sharing access among different users
- Implemented OOB functionalities and maintained security settings in the org
- Developed custom controllers and used controller extensions to show data in the visual force pages
- Developed various Batch Apex classes and scheduled those using Apex schedulable classes on hourly basis
- Used Data Loader for Insert, Update, And Bulk Import or Export of Data from Salesforce.Com S-objects
- Used It to Read, Extract, And Load Data from Comma Separated Values (CSV) Files
- Used Email Services for implementing Inbound Email Service that attaches the email to the Comment section of the Parent object
- Was involved in creation of the Electronic Change Request System (ECRS) documents as part of the Software Development Life cycle.
Graduate Student Worker
Biometrics Lab, Lane, Electrical Engineering
08.2013 - 12.2013
Student Worker
West Virginia University Club
03.2013 - 07.2013
Education
Master of Science - Electrical And Computer Engineering
West Virginia University
Morgantown, WV 01.2013 - 05.2014
Bachelor of Science - Electronics And Communication Engineering
Jawaharlal Nehru Technological University
Hyderabad, India 07.2008 - 05.2012
Skills
Programming Languages: SQL, Apex (OOPS concepts), Python, SOQL, SOSL, Visualforce, LightningSalesforcecom: Apex Trigger, Batch Apex, Visualforce, Managed Packages, Connected Apps, Salesforce DX, Data Migrations, Data Mask, Customer Data platform, Platform Encryption, Event monitoring App, SOAP API, Rest API, Metadata API, Salesforce Connect, Streaming API, Bulk API, Platform Events, Sales cloud, Service cloud, Marketing Cloud, Communities, Portals, Sites, Einstein Analytics, NPSP (Nonprofit success pack), Sales cloud Einstein, Health Cloud, Marketing cloud, Financial Cloud (beginner knowledge), Survey Monkey, HubSpot, zPaper, z doc 360,CLMAnalytics: Einstein Analytics, Tableau CRM, SalesforceDevOps: GitHub Desktop, GitHub, Jenkins, BitbucketOther Tools: Jupiter Notebook, Google colab, Eclipse, Visual Studio, Bitbucket, JIRA, Tableau CRM, Twilio for salesforce, Data loader, Jitterbit, DocuSign, CPQ, Workbench, Confluence, Jenkins, Heroku Postgres, Snowflake, PostgreSQL
Scrum methodology
Stakeholder relationship management
Agile frameworks
Certification
Salesforce Certified Platform App Builder
Timeline
Senior Salesforce Engineer/Product Owner
Startup
05.2022 - Current
Member of Technical Staff/ (Senior Systems Engineer)
Salesforce
07.2021 - 05.2022
Senior Technical Engineer
Salesforce
06.2019 - 07.2021
Salesforce Classic/Lightning Administrator
Charles Schwab, Lone Tree CO
04.2017 - 06.2019
Salesforce Consultant
Comcast, Accenture
06.2016 - 03.2017
Salesforce Developer/Admin
Flexera Software
05.2015 - 04.2016
Salesforce Developer/Admin
Astellas
11.2014 - 04.2015
Graduate Student Worker
Biometrics Lab, Lane, Electrical Engineering
08.2013 - 12.2013
Student Worker
West Virginia University Club
03.2013 - 07.2013
Master of Science - Electrical And Computer Engineering
West Virginia University
01.2013 - 05.2014
Bachelor of Science - Electronics And Communication Engineering
Jawaharlal Nehru Technological University
07.2008 - 05.2012