Aarthy Gobinath
Summary
Business Intelligence and Data visualization Analyst with over 12+ years of experience in providing BI and Data Analytics solutions for improving business systems. Skilled in developing compelling data stories and creating data visualizations using BI Tools. Experienced in extracting and analyzing large datasets and finding patterns and insights within structured and unstructured data. Experienced in collaboratively working with cross functional and stakeholder teams to ensure data quality and integrity. Demonstrate strong communication analytical capability, problem solving ability, technical leadership and presentation skills.
Overview
10
10
years of professional experience
1
1
Certification
Work History
BI Architect
Apple
Cupertino, CA
04.2021 - 07.2023
- Provided BI solutions for Apple Media Products and Services (App Store, TV+, Music, Arcade, Fitness, News).
- Designed and developed dashboards and visualizations focusing on Subscription and Marketing Metrics, including customer acquisition, engagement, churn rate, cohort retention, and conversion rates analysis.
- Conducted in-depth analysis of consumer behavior and market trends, leveraging A/B testing to enhancing targeted marketing campaign effectiveness by 15%.
- Collaborated with data engineers and implemented, monitored, and managed ETL jobs to ensure accurate and reliable data flow across systems
- Utilized big data technologies such as Hadoop, Hive, PySpark, SQL, and Tableau to drive insights and decision-making
BI Developer
Meta
Fremont, CA
04.2021 - 07.2023
- Conducted in-depth analysis of HR and workforce data, including employee demographics, retention rates, turnover analysis, and performance metrics and provided actionable insights and recommendations to optimize HR strategies, improve organizational effectiveness, and support strategic decision-making.
- Developed and maintained comprehensive dashboards and reports using BI tools (e.g., Tableau, SQL) to visualize key HR metrics and trends for senior management providing real time data availability reducing the data latency from source to dashboard by 25%.
- Led data integration projects to consolidate HR data from multiple sources into a centralized data warehouse, enhancing data accessibility and usability
- Developed data quality processes resulting in a 30% increase in data accessibility and a 20% reduction in manual processing time.
- Utilized technologies such as Hive, Presto, SQL, and Tableau, salesforce and vizier.
Tableau Data Visualization Specialist
Consultant to Wells Fargo
San Francisco, CA
07.2019 - 03.2021
- Analyzed user transaction data within digital wallet platforms to identify trends and patterns, improving user experience and engagement, customer segmentation strategies based on transaction behavior.
- Analyzed A/B testing and performance on new features or promotions within the digital wallet, optimizing conversion rates and user adoption enhancing targeted marketing efforts.
- Implemented predictive analytics models to forecast user behavior and transaction trends, supporting proactive business strategies
- Extract data from multiple sources such as Teradata warehouse/data marts and leveraged advanced Tableau functionality (data blending, parameters, actions, tooltip, context filters, navigation button, level of detail, etc.) to create analytical dashboards.
- Used Agile framework model, Kanban board and effectively participated in Agile ceremonies, sprint planning, task estimates, task sequencing, sprint reviews and retrospectives for Project Management process.
Product Analyst (Tableau)
Consultant to Apple
Sunnyvale, CA
05.2018 - 06.2019
- Developed and maintained self-service analytics applications for Collaboration Services at Apple increasing business outcome by 15% and customer engagement by 10%.
- Analyzed product usage data to identify trends and insights, informing product development and optimization strategies.
- Developed and maintained dashboards and reports to track key product metrics such as adoption rates, feature usage, and customer feedback
- Created real-time dashboards from heterogeneous data sources (Cassandra, Mongo DB and Excel)
- Played a key role in successfully optimizing the data warehouse and dashboard design and reducing the run-time of the dashboard by 60%
Business Intelligence Developer (Tableau/Cognos)
Kaiser Permanente
Oakland, CA
09.2014 - 04.2018
- Developed and maintained supply chain dashboards and reports to track key performance indicators (KPIs) such as inventory levels, order fulfillment rates, and supplier performance.
- Collaborated with cross-functional teams including procurement, logistics, and operations to streamline supply chain workflows and improve overall efficiency.
- Conducted root cause analysis on supply chain disruptions and recommended corrective actions to minimize risks and improve resilience.
- Implemented data-driven solutions to automate manual processes, reducing manual intervention by 25% and enhancing operational efficiency.
- Produced ad-hoc analysis and reports to support strategic decision-making and operational planning within the supply chain function.
- Integrated Cognos and Tableau reports into SharePoint for seamless access by business users.
Technical Support Lead
Cisco (Dynasoft)
Milpitas, CA
03.2013 - 08.2014
- Supported internal/external global sales applications widely used by Cisco Distributors
- Responsible for coordinating the communication among client, development team and stakeholder team
- Gathering the business requirement and translating them to data visuals using SQL and BI tools
- Performed data validations, investigate root cause for the product bugs and implemented solutions for them
- Facilitated the automation of reporting and business processes
Education
Post Graduate Program - Data Science And Business Analytics
University of Texas At Austin
09-2023
Bachelor of Engineering (Electronics and Communication) -
PSG College of Technology
India06.2017
Skills
- Business Intelligence
- Data Analytics
- Data Visualization
- SQL
- Tableau
- Python
- Big Data
- Presto
- Hadoop
- Pyspark
- Microsoft Office
- Google Suite
- Analytical Problem Solving
Certification
- Tableau Desktop Specialist at Tableau
- Certified Cognos Developer at IBM
- Certified Cognos Designer at IBM
- PL/SQL developer at Oracle
Timeline
BI Architect
Apple
04.2021 - 07.2023
BI Developer
Meta
04.2021 - 07.2023
Tableau Data Visualization Specialist
Consultant to Wells Fargo
07.2019 - 03.2021
Product Analyst (Tableau)
Consultant to Apple
05.2018 - 06.2019
Business Intelligence Developer (Tableau/Cognos)
Kaiser Permanente
09.2014 - 04.2018
Technical Support Lead
Cisco (Dynasoft)
03.2013 - 08.2014
Post Graduate Program - Data Science And Business Analytics
University of Texas At Austin
Bachelor of Engineering (Electronics and Communication) -
PSG College of Technology