Abayomi Kesington
Alexandria,VA
Summary
Energetic and purpose-driven sports management professional with experience supporting major league organizations, community outreach efforts, and large-scale fan engagement programs. Skilled in event coordination, strategic communication, and marketing support. Strong foundation in sports media, public outreach, and content programming, developed through hands-on roles with the NBA, Disney, and the U.S. Senate. Committed to creating inclusive, engaging fan experiences and making a lasting impact in the sports industry.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Legislative Records Intern
U.S. Senate Office of Public Records
Washington,, DC
05.2024 - 08.2024
- Organized over 100 legislative records, allowing teams to access key marketing regulation data twice as fast.
- Created a classification system that helped launch 2 new marketing campaigns based on issue trends.
- Led a cross-departmental project to clean data, improving compliance and raising accuracy to 95%.
Conference Planner & Evaluator
Disney (Disney on the Yard)
Orlando, FL
01.2023 - 05.2023
- Planned outreach events that connected 200+ students with roles at ESPN, ABC, Hulu, and Disney.
- Ran 6 interactive workshops to promote career paths in sports media, boosting attendance by 30%.
- Conducted post-event surveys and adjusted programming, increasing student engagement by 40%.
- Coordinated pre- and post-event communications, resulting in 1,000+ meaningful interactions.
Sports Business Development Intern
National Basketball Association (NBA)
New York, NY
01.2023 - 05.2023
- Researched and developed proposals for expanding the NBA’s presence in rural communities.
- Presented data that led to two new community engagement projects.
- Managed a dual-channel (online and in-person) outreach campaign, increasing fan engagement by 40%.
Education
Master of Science - Sports Management & Marketing
Virginia State University
12.2024
Bachelor of Science - Health & Physical Education
Edinboro University
05.2022
Skills
- Event Planning and Logistics
- Community Engagement Programs
- Digital & Social Media Campaigns
- Data Reporting and Market Research
- Microsoft Office Suite (Excel, PowerPoint, Outlook)
- Basic Adobe Creative Suite
- Survey Development and Analysis
- Clear Communication
- Team Collaboration
- Problem Solving
- Public Speaking
- Time Management
- Adaptability
- Detail-Oriented
Certification
- Sports Marketing, Northwestern University, 01/01/25
- Data Analytics in Sports Law and Team Management, TSUNY, 02/01/25
- International Entertainment & Sports Marketing, Yonsei University, 01/01/25
Accomplishments
- Edinboro University national honor Society
Core Skills
Event Planning and Logistics, Community Engagement Programs, Digital & Social Media Campaigns, Data Reporting and Market Research, Microsoft Office Suite (Excel, PowerPoint, Outlook), Basic Adobe Creative Suite, Survey Development and Analysis, Clear Communication, Team Collaboration, Problem Solving, Public Speaking, Time Management, Adaptability, Detail-Oriented
Timeline
Legislative Records Intern
U.S. Senate Office of Public Records
05.2024 - 08.2024
Conference Planner & Evaluator
Disney (Disney on the Yard)
01.2023 - 05.2023
Sports Business Development Intern
National Basketball Association (NBA)
01.2023 - 05.2023
Master of Science - Sports Management & Marketing
Virginia State University
Bachelor of Science - Health & Physical Education
Edinboro University
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