Abbey Smith
Communications Professional
Overview
9
9
years of professional experience
Work History
Senior Coordinator of Public Information
South Carolina Department of Revenue
07.2023 - Current
- Manage agency social media presence: develop long-range plans across platforms, coordinate with subject matter experts, designers and photographers to create written and visual content, analyze data to determine effectiveness and use social listening tools to monitor trends and concerns
- Develop paid recruitment marketing campaigns targeting specialized audiences for high needs roles, leading to an increase in qualified applicants
- Oversee agency newsletters: ensure content is concise, engaging and accurate, and implement strategies to increase subscriber and readership rates
- Advise on external communications, including responses to media requests, leadership talking points, surveys and website content
- Represent Communications and Strategic Solutions on interagency projects, ensuring solutions are user-friendly, data-informed and brand-supportive
Communications Coordinator for NFSP
South Carolina Honors College
09.2021 - 07.2023
- Planned and implemented strategic communications for National Fellowships and Scholar Programs (NFSP) using web, social and email content to drive student and alumni engagement
- Maintained NFSP website: created and oversaw process for comprehensive content review, improved user experience and accessibility for existing content
- Wrote feature stories and announcements and provided photography to promote student and alumni success on college and university channels
- Managed social media: Planned and created content for Instagram, Facebook and X; launched NFSP LinkedIn Alumni page; supervised student worker to improve social media coverage of events
- Created 2 weekly newsletters, targeted email campaigns and alumni outreach emails
- Facilitated branding of signature events, including guest lectures, donor dinners and presidential celebrations
Scholar Programs Coordinator
South Carolina Honors College
01.2020 - 09.2021
- Planned and led in-person and virtual events to promote student engagement and facilitate networking
- Oversaw teams of student workers responsible for planning and promoting First Year Scholar Orientation, Retreat and Last Lecture Series
- Designed targeted emails, weekly newsletters and digital messaging for Top Scholars, alumni and donors
- Managed $10,000 enrichment funds for 60+ McNair scholars; planned and developed budget for annual Houston travel experience
- Assisted with recruitment events and donor relations
English Language Arts Teacher
Mount Carmel Academy
07.2016 - 08.2019
- Taught 11th and 12th grade English, college preparatory and honors tracks; led Credit Recovery across grade levels
- Coordinated MCCADD on Wheels outreach program: edited grant request, created presentation materials and supervised student implementation
- Mentored incoming teachers
Education
Master's Certificate - Data & Communications
University of South Carolina
05.2001 -
Master of Arts in Teaching - Secondary Education (English)
University of New Orleans
05.2001 -
Bachelor of Arts - English
University of South Carolina
05.2001 -
Skills
Data analysis and visualization
Digital accessibility
Systematic process improvement
Project management
Professional Development
- Served on SCDOR's Process Improvement Team (2025)
- Led "Communicating in Plain Language" workshop at Southeastern Association of Tax Administrators Conference (2025)
- Served as a judge for Government Social Media Golden Post Awards (2025)
- Presented on recruitment marketing at Federation of Tax Administrators Northeast Conference (2024)
Timeline
Senior Coordinator of Public Information
South Carolina Department of Revenue
07.2023 - Current
Communications Coordinator for NFSP
South Carolina Honors College
09.2021 - 07.2023
Scholar Programs Coordinator
South Carolina Honors College
01.2020 - 09.2021
English Language Arts Teacher
Mount Carmel Academy
07.2016 - 08.2019
Master's Certificate - Data & Communications
University of South Carolina
05.2001 -
Master of Arts in Teaching - Secondary Education (English)
University of New Orleans
05.2001 -
Bachelor of Arts - English
University of South Carolina
05.2001 -