Abbi Rocha
Baton Rouge,LA
Summary
A results-oriented communications specialist proficient in implementing strategic plans to increase attendance and revenue for the University. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
4
4
years of professional experience
Work History
Media Relations Coordinator
Louisiana State University
Baton Rouge, LA
03.2021 - Current
- Delivers polished, engaging, and error-free copy with little guidance
- Assists with crisis communication during hurricanes, campus safety situations
- Responds to requests from local and national media
- Assesses the “pulse” of the campus student community and make recommendations to adjust communications style, content, medium accordingly
- Consistently evaluating how, when, what, and where the university communicates to meet the goal of scaling its reach
- Leverages strong interpersonal skills to work with diverse groups
News Anchor/Reporter
WVLA/WGMB
Baton Rouge , LA
06.2019 - 03.2021
- Established relationships and connections with viewers, providing content consistent with demographic audience
- Performed under critical deadlines
- Worked with management, producers and reporters on the development of exclusive enterprise news stories
- Updated and assisted with exclusive content on digital platforms
- Disseminated news content through social media for better engagement with audiences and faster reporting
- Uploaded breaking news and updates
Anchor/Reporter/Producer
KAVU
Victoria , TX
06.2018 - 06.2019
- Provided live coverage reports of compelling, anticipated and breaking news on morning show
- Participated in promotional activities and appearances
- Developed ideas for daily news stories
- Proactively shot and edited packages for the next morning's live reports
- Helped communicate and be a voice for the spanish-speaking community
Education
Bachelor of Science - Mass Communication
Louisiana State University
Baton Rouge, LA05.2018
Skills
-Clear understanding of digital software
-Highly motivated
-Skilled multi-tasker
-Deadline-driven
-Works well under pressure (crisis management)
-Critical thinker
Timeline
Media Relations Coordinator
Louisiana State University
03.2021 - Current
News Anchor/Reporter
WVLA/WGMB
06.2019 - 03.2021
Anchor/Reporter/Producer
KAVU
06.2018 - 06.2019
Bachelor of Science - Mass Communication
Louisiana State University
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