JENNIFER HOLLIMAN
Cedar Hill,Texas
Summary
Dynamic media relations professional with a proven track record at WFAA, excelling in press release writing and event coordination. Adept at building strong media connections and leading teams to achieve impactful communication strategies. Recognized for enhancing audience engagement and delivering compelling story pitches that resonate with diverse audiences. Experienced in fast-paced environments and adaptable to last-minute changes. Thrives under pressure and consistently earns high marks for work quality and speed.
Overview
24
24
years of professional experience
Work History
Media Relations Coordinator
State Fair of Texas
Dallas, TX
09.2026 - Current
- Coordinate media events and press conferences during fair season, and enhancing public visibility.
- Executed media outreach plans for annual state fair events.
- Maintained relationships with local journalists, media contacts and content creators.
- Monitored media coverage to assess public engagement and inform future outreach strategies.
- Researched potential story ideas for pitching to reporters and editors.
- Provided support for executive staff during interviews with the media.
- Collaborated with internal teams on marketing projects involving press activities.
- Handled media inquiries, interviews, and appearances, while ensuring effective communication and representation.
SUPERVISING PRODUCER & 9PM News Producer
WFAA/ "GOOD MORNING TEXAS"
Dallas, TX
03.2019 - 09.2026
- Coordinated guest bookings and planned segments to create engaging show content.
- Assisted the newsroom with development of the 9 PM newscast.
- Collected daily stories and organized 1-hour newscast.
- Tracked breaking news and worked with the assignment desk to gather information.
- Produced themed shows such as GMT Goes Camping, GMT Goes Pink for Barbie, GMT Back to School, Christmas in July, and Halloween shows.
- Facilitated collaboration among diverse producers to generate innovative ideas.
- Mentored junior producers on best practices and industry standards.
- Improved workflow steps to increase efficiency across production departments.
- Identified possible production issues early and developed creative solutions.
- Delegated daily tasks to crew members according to their skill set.
- Reviewed employee performance and delivered constructive feedback.
- Helped resolve staff conflicts through mediation to support a positive work environment.
- Fostered a positive workplace atmosphere, enhancing creativity and teamwork.
- Directed production staff during planned video shoots in studio and on location.
- Coached on-air talent to present with energy and engagement.
- Stayed calm, polished, and productive during high-stress situations.
- Prepared scripts, program notes, and related production materials.
- Produced on-location takeover format shows, including Panama City Beach, Florida; Galveston Island; Grandscape/NFM Shopping Center; and City of Grand Prairie and the State Fair of Texas.
- Recognized as Employee of the Quarter, Q3 2025.
- Supported studio setup by placing microphones on guests, arranging props, managing lighting, and assisting camera work.
- Created segment graphics in Photoshop, Canva and Chyron Camio for television production.
- Collected daily stories and organized 1-hour newscast.
- Tracked breaking news and worked with the assignment desk to gather information.
ASSOCIATE PRODUCER
KUSA "COLORADO AND COMPANY"
Denver, CO
05.2015 - 02.2019
- Produced live integrated lifestyle show on 9News Monday-Friday at 10 AM, featuring local and national businesses, nonprofits, and celebrities, while also managing social media presence on Instagram, Facebook, and Twitter.
- Coordinated production schedules for live and pre-recorded segments, ensuring seamless execution and timely delivery.
- Oversaw preparation and editing of scripts, enhancing clarity and flow to improve viewer engagement.
- Collaborated with hosts and guests to develop engaging show topics.
- Produced an hour long special Have a Heart for Homeless Pets Telethon. (2016, 2018)
- Produced Colorado & Company Primetime shows (2017 & 2018)
- Coordinated production efforts for Light the Lights Denver 2018.
- Supported studio setup by arranging microphones, props, and lighting equipment. (putting microphones on guests, prop display, light camera jib work)
MORNING SHOW PRODUCER
KUSA 9NEWS
Denver, CO
11.2012 - 05.2015
- Produced daily morning 2-hour format newscast. (7 a.m. & 8 a.m. newscast Channel 20)
- Managed breaking news by assigning reporters, gathering information from PIOs, and producing scripts for newscasts.
- Nominated for an Emmy Award for breaking news coverage.
- Created engaging content for morning news segments, increasing viewer interest and participation.
- Produced lifestyle content, booking and creating guest segments to enhance viewer engagement.
- Scheduled guest interviews and assigned stories to news reporters, ensuring optimized coverage and adherence to deadlines.
- Established pace of programs and sequences of scenes according to time requirements and cast and set accessibility.
ACCOUNT MANAGER
WEBB PUBLIC RELATIONS
Denver, CO
09.2009 - 10.2012
- Managed a successful Centennial Welcome Home Ceremony for Colorado Olympians within 48 hours notice.
- Coordinated Safeway Public Affairs special events and projects, ensuring alignment with strategic direction from Safeway Director of Public Affairs.
- Developed strategic communication plans tailored to client needs.
- Produced news releases and managed news conferences in Denver and Colorado Springs, while maintaining relationships with statewide media contacts to enhance coverage.
- Enhanced online presence for Webb PR by managing and updating web content and social media platforms.
- Worked with a variety of clients including special districts (fire, ambulance, water) and government contracts (CDOT DUI, CDHS Persistent Drunk Driving), along with corporate accounts such as Safeway, Inc.
- Collaborated with media buyers to strategically place advertising for campaigns.
- Collaborated with creative teams to produce effective marketing materials.
- Led regular client meetings to discuss project progress and address any emerging needs.
- Oversaw budget allocation for public relations initiatives and projects.
- Managed multiple accounts simultaneously while meeting deadlines.
- Monitored industry trends and made recommendations for changes in strategy accordingly.
PRODUCER
KWGN DENVER
Denver, Colorado
09.2007 - 09.2009
- Managed breaking news by assigning reporters, gathering information from PIOs, and producing scripts, ensuring timely and accurate coverage.
- Collaborated with directors to shape creative vision and storytelling approach, aligning production with audience interests and network standards.
- Developed engaging content for news segments and special features, enhancing viewer engagement and informing the audience.
- Assigned stories to morning reporters and managed live shots during the newscast.
- Produced a daily morning hour long newscast.
- Managed logistics for live broadcasts and remote productions.
- Wrote news stories for on-air broadcasting and digital platforms.
- Researched current events to inform news coverage and editorial decisions.
PRODUCER
KKTV Colorado Springs
Colorado Springs, Colorado
05.2006 - 09.2007
- Achieved recognition for producing top-rated morning newscast in Colorado in 2007
- Produced a daily morning hour long newscast.
- Managed breaking news by assigning reporters, gathering information from PIOs, and producing timely scripts for newscasts.
- Assigned stories to morning reporters and managed live shots during the newscast.
- Developed compelling content for news segments and special features, enhancing viewer engagement.
- Produced web content for daily stories and breaking news.
- Collaborated with directors to shape creative vision and storytelling approach.
- Researched current events to inform news coverage and editorial decisions.
- Mentored junior production staff, fostering professional growth and enhancing team capabilities.
MARKETING PRODUCER
WLOX
Biloxi, MS
05.2003 - 04.2006
- Developed marketing strategies that increased attendance and engagement at local events.
- Produced daily topicals and performance promotions, enhancing viewership and celebrating station initiatives.
- Coordinated production schedules for on-air promotional content, ensuring timely delivery of campaigns.
- Collaborated on award-winning documentary about Hurricane Katrina in South Mississippi.
- Received Edward R. Murrow, DuPont Award for Journalism and Emmy Award for Hurricane Katrina team coverage as a member of WLOX.
- Coordinated with team members to ensure timely completion of projects.
REPORTER/PHOTOGRAPHER/EDITOR BUREAU
WLOX
Pascagoula, Mississippi
09.2002 - 05.2003
- Shot, edited and produced daily reports and covered events as Jackson County bureau reporter/photographer.
- Covered breaking news in real-time, adapting quickly to changing situations.
- Reported live in the field during breaking news situations.
- Produced compelling audio and visual content for broadcast television and online platforms, enhancing viewer engagement.
- Collaborated with producers to create engaging news content, contributing to impactful storytelling.
- Reported on local news events and community issues for broadcast.
- Conducted interviews with public figures and community members.
- Researched stories using multiple sources and verified information.
- Edited video footage to align with story narratives and broadcast standards.
- Wrote scripts for news segments, ensuring clarity and accuracy.
- Established and maintained relationships with government representatives and community leaders to facilitate news coverage.
- Ensured all material met established standards of journalism ethics.
- Fact-checked all information to ensure the accuracy and reliability of reports.
Education
BACHELORS OF JOURNALISM - JOURNALISM, POLITICAL SCIENCE MINOR
UNIVERSITY OF MISSOURI-COLUMBIA
Columbia, MO08-2002
Skills
- Media outreach
- Press release writing
- Story pitch development
- Communication strategy
- Crisis communication
- Media training
- Event coordination
- Digital content assessment
- Influencer collaboration
- Team leadership
Personal Information
Title: MEDIA RELATIONS/TELEVISION PRODUCTION
Affiliations
- MEMBERSHIP ASSOCIATION, Member of Griffith's Leadership Society
- The Griffith's Leadership Society is an invitation-only group of women alumni of the University of Missouri dedicated to leadership development, mentorship and lifelong learning. Serve in a mentor program to mentor up and coming Mizzou Journalism grads.
Timeline
Media Relations Coordinator
State Fair of Texas
09.2026 - Current
SUPERVISING PRODUCER & 9PM News Producer
WFAA/ "GOOD MORNING TEXAS"
03.2019 - 09.2026
ASSOCIATE PRODUCER
KUSA "COLORADO AND COMPANY"
05.2015 - 02.2019
MORNING SHOW PRODUCER
KUSA 9NEWS
11.2012 - 05.2015
ACCOUNT MANAGER
WEBB PUBLIC RELATIONS
09.2009 - 10.2012
PRODUCER
KWGN DENVER
09.2007 - 09.2009
PRODUCER
KKTV Colorado Springs
05.2006 - 09.2007
MARKETING PRODUCER
WLOX
05.2003 - 04.2006
REPORTER/PHOTOGRAPHER/EDITOR BUREAU
WLOX
09.2002 - 05.2003
BACHELORS OF JOURNALISM - JOURNALISM, POLITICAL SCIENCE MINOR
UNIVERSITY OF MISSOURI-COLUMBIA