JAMEEL K. BARFIELD
Brooklyn,NY
Summary
Results-driven communications leader with demonstrated success in developing strategic media plans that significantly boost brand engagement. Expertise in crisis communication and event coordination, leveraging a network of media contacts to deliver compelling narratives for high-profile clients.
Overview
2027
2027
years of professional experience
Work History
Director of Media Relations
Barfield Public Relations, Inc.
Brooklyn, NY
2016 - Current
- Wrote press releases, secured media coverage, placed feature articles, and arranged interviews with digital and print media, television, and local radio shows to enhance organizational messaging.
- Coordinated press releases and media advisories for key organizational initiatives.
- Cultivated relationships with journalists and media outlets to foster effective communication and increase brand exposure.
- Coordinated interviews between executive team members and journalists from print publications or broadcast outlets.
- Coordinated special events and media relations to elevate visibility for corporate, government, and not-for-profit initiatives.
- Developed strategic media plans to enhance brand visibility and engagement.
- Clients Included: NYC Health & Hospitals, NYC Mayors office of Immigrant Affairs, NYC DOT Asian American Business Development Center (AABDC), Maryland State Senator Barbara A. Robinson-2016-2019, Bridge Street Development Corp. Harlem Chamber of Commerce, Pfizer Pharmaceutical, McDonald’s, Golden Crust Bakery and many more.
Public Relations Specialist
Barfield Public Relations, Inc.
Brooklyn, NY
2014 - Current
- Led cross-functional teams in executing high-profile PR campaigns, driving consistent messaging across channels.
- Coordinated media outreach initiatives, enhancing press coverage and audience engagement.
- Crafted compelling press releases and promotional materials,ensuring alignment with client messaging.
- Developed targeted press releases for various client campaigns.
- Contributed to crisis communication plans to help clients navigate challenges. for clients facing difficult circumstances.
Media & Community Relations Consultant
FUSE Media, LLC
New York, New York
2011 - 2013
- Promoted FUSE show 'The Hustle' across general market and ethnic publications, urban radio markets, social media platforms, and digital news sites, enhancing audience reach. etc.
- Analyzed client needs and recommended tailored media solutions.
- Developed presentations to effectively communicate project proposals to clients.
- Managed multiple projects to ensure timely completion within budget constraints, facilitating efficient resource allocation.
- Reviewed and improved existing policies and procedures, contributing to operational effectiveness.
Business Consultant/ Media Relations
U.S. Department of Commerce, Minority Business Development Agency
2011 - 2013
- Consulted with Minority Business Owners (MBO) on obtaining federal, state, and local contracts from various New York City /State agencies.
- Mediated issues for MBOs with contractors, agency departments, banks, and lending companies.
- Facilitated financing, capital procurement, and bonding opportunities for MBOs and other service industries.
- Consulted with MBOs on different strategies to market or rebrand their business.
- Designed advertising strategies and negotiated advertising buy for MBOs.
- Promoted NY-Manhattan Minority Business Development Center through publications, social media, television, and radio outlets.
Media Relations Coordinator/ Business Coordinator
Brooklyn International Trade Development Center
- Managed media relations for Brooklyn International Trade Development Center (BITDC), collaborating with various press outlets and promoting BITDC through radio and television.
- Coordinated trade leads and events to effectively showcase BITDC to business owners and organizations.
- Facilitated connections between business owners and U.S. Dept. of Commercial Services to enhance international trade opportunities.
Education
Certificate of Small Business Growth - Growing Minority Business to Scale
Tuck School of Business: Dartmouth College
Hanover, NH01-2013
B.S. - Business Administration, Minor: Public Relations
University of New Haven
West Haven, CT01-2000
Skills
- Media outreach
- Excellent Media Pitching
- Public relations
- Strategic media planning
- Strategic storytelling
- Media list building
- Communications development
- Community relations
- Attention to detail
Affiliations
- Baltimore County Chamber of Commerce
- Brooklyn Chamber of Commerce
- The Greater Harlem Chamber of Commerce
- Greater New York Chamber of Commerce
Work history
01-2014
Timeline
Media Relations Coordinator/ Business Coordinator
Brooklyn International Trade Development Center
Director of Media Relations
Barfield Public Relations, Inc.
2016 - Current
Public Relations Specialist
Barfield Public Relations, Inc.
2014 - Current
Media & Community Relations Consultant
FUSE Media, LLC
2011 - 2013
Business Consultant/ Media Relations
U.S. Department of Commerce, Minority Business Development Agency
2011 - 2013
Certificate of Small Business Growth - Growing Minority Business to Scale
Tuck School of Business: Dartmouth College
B.S. - Business Administration, Minor: Public Relations
University of New Haven