Abby Feichtel
Sodexo
5
years of professional experience
Project-oriented professional with 4+ years of experience coordinating marketing initiatives across four higher education accounts. Proven ability to manage multiple priorities, collaborating with cross-functional teams, and delivering client-focused solutions.
Work History
Field Marketing Specialist
3 Years 11 Months- Coordinated marketing initiatives for four higher education accounts, aligning project timelines and stakeholder needs to enhance campaign effectiveness
- Managed cross-functional communication between dining leadership, campus administrators, and students to ensure timely execution of marketing initiatives
- Managed project timelines for marketing campaigns and engagement initiatives while collaborating with multiple departments to ensure timely delivery of client deliverables
- Planned and executed campus engagement initiatives to improve customer satisfaction and support program participation
- Developed cross-functional action plans based on customer feedback, assigning deliverables and tracking initiatives to improve customer satisfaction
- Collaborated with leadership during annual client business reviews to communicate results, manage expectations, and identify strategic priorities
Marketing Assistant – Freelance
11 Months- Managed development and distribution of quarterly newsletter through Constant Contact, enhancing audience engagement
- Developed a database to track program deliverables, streamlining reporting and improving data organization
- Led website updates through Word Press
Marketing Intern
8 Months- Created graphics and social media content for Moravian Dining Services, enhancing brand presence across all platforms
- Developed comprehensive marketing plan, researched branding and imaging, and organized two-day sampling event, successfully launching craft beverage company on campus
- Collaborated with marketing team to conceptualize email campaigns, effectively communicating promotions and gathering customer feedback
- Created graphics and social media content for dining services accounts across all platforms
Education
Bachelor of Science - Business
- Business Honor Society
- GPA: GPA 3.86 – Dean’s List
Associates in Arts - Business Administration
Skills
Project Coordination
Campaign Planning
Stakeholder Communication
Cross-Functional Collaboration
Organizational Skills
Written & Verbal Communication
Microsoft Office Suite
Content Management Systems
Meta Business Suite
Timeline
Marketing Assistant – Freelance
Dementia Friendly Lehigh Valley
04.2023 - 03.2024Read More
Field Marketing Specialist
Sodexo
08.2022 - 07.2026Read More
Marketing Intern
Sodexo at Moravian University
09.2021 - 05.2022Read More
Lehigh Carbon Community College
Associates in Arts from Business Administration
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Penn State Lehigh Valley
Bachelor of Science from Business
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