Abby Jackson
Summary
Marketing graduate with expertise in digital content creation and social media strategy. Proven ability in video editing and creative writing, fostering engagement across various online platforms. Successfully managed a popular Instagram account, utilizing humor and strategic planning to enhance audience loyalty. Strong skills in content design, user experience research, and delivering high-quality work.
Overview
6
6
years of professional experience
Work History
Content Creator & Social Media Manager
Tiny Mittens Club (Instagram)
06.2025 - Current
- Created and manage a niche Instagram account featuring two cats, growing an engaged follower base through consistent content, reels, and storytelling
- Use strategic hashtagging, audience engagement, and aesthetic curation to increase reach and impressions
- Analyze performance metrics to refine content strategy and improve visibility
- Researched topics related to the brand's industry to develop original content ideas.
- Built relationships with influencers who could help promote the brand's message online.
Pet Care Specialist
Freelance sitter
Carlsbad, USA
06.2020 - Current
- Delivered personalized care for pets with health conditions, ensuring safety and client satisfaction
- Built loyal client relationships through compassionate and reliable service
Family Caregiver
Family Care Giver
Carlsbad, USA
01.2020 - 06.2025
- Provided daily care for a non-verbal autistic sibling, strengthening patience, adaptability, and emotional intelligence
- Developed creative communication methods, enhancing family connection and trust
- Provided emotional support and encouragement to family members who were ill or disabled.
- Assessed individuals' needs, developed individualized care plans, and monitored their implementation.
- Encouraged physical activity through walks outside or simple exercises indoors.
- Developed meaningful relationships with clients through active listening and empathy.
Seasonal Retail Roles
ZARA
Carlsbad, CA
01.2019 - 01.2022
- Excelled in fast-paced environments handling customer service, merchandising, and POS systems
- Strengthened communication, problem-solving, and time management skills
- Worked with cross-functional teams to achieve goals.
- Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
- Identified needs of customers promptly and efficiently.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
Seasonal Retail Roles
H&M
Carlsbad, CA
01.2019 - 01.2022
- Excelled in fast-paced environments handling customer service, merchandising, and POS systems
- Strengthened communication, problem-solving, and time management skills
- Achieved cost-savings by developing functional solutions to problems.
- Managed inventory and supplies to ensure materials were available when needed.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Provided support and guidance to colleagues to maintain a collaborative work environment.
- Utilized various software and tools to streamline processes and optimize performance.
Restaurant Host
LEGOLAND
Carlsbad, CA
01.2019 - 01.2022
- Excelled in fast-paced environments handling customer service, merchandising, and POS systems
- Strengthened communication, problem-solving, and time management skills
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Greeted guests upon arrival and escorted them to their tables.
- Adhered to all company policies and procedures related to guest relations.
- Managed waitlists during peak hours; monitored incoming reservations via phone calls or online applications.
Education
Bachelor of Arts - Marketing & Multimedia, Communications
Southern New Hampshire University
04.2025
Skills
- Social media platforms: Instagram and TikTok
- Creative tools: Adobe Photoshop, Illustrator, and Canva
- Content creation: Photography, video editing, and copywriting
- Marketing: Branding and campaign planning
- Digital strategy
- Adaptability and problem-solving
- Time management and collaboration
- Communication skills and empathy
- Content editing
- Keyword research
- Creative storytelling
- Photography
Portfolio Highlights
- Creative Writing Projects: Short fiction and themed digital storytelling used in marketing contexts.
- Cat Instagram (@TinyMittensClub): Built a cozy, joyful brand identity from scratch.
Websites
Timeline
Content Creator & Social Media Manager
Tiny Mittens Club (Instagram)
06.2025 - Current
Pet Care Specialist
Freelance sitter
06.2020 - Current
Family Caregiver
Family Care Giver
01.2020 - 06.2025
Seasonal Retail Roles
ZARA
01.2019 - 01.2022
Seasonal Retail Roles
H&M
01.2019 - 01.2022
Restaurant Host
LEGOLAND
01.2019 - 01.2022
Bachelor of Arts - Marketing & Multimedia, Communications
Southern New Hampshire University
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