Abby Steiner
Lafayette,IN
Summary
I aim to further my personal and professional passion for writing by working in a challenging and creatively inspiring atmosphere. Successful copywriter with 3 years of experience converting casual browsers into loyal customers. Proponent of SEO keyword integration to optimize online click rates. Dedicated to broadening companies' customer bases by enhancing public appeal through clever advertising copy.
Overview
10
10
years of professional experience
Work History
Senior Copywriter
Find8 Performance Marketing
08.2022 - Current
- Collaborated with the design team to create visually appealing and effective ad campaigns.
- Optimized web content for SEO purposes, driving increased traffic and higher search engine rankings.
- Formatted copy to align with project-specific guidelines.
- Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Revitalized outdated marketing collateral, bringing it up-to-date with current industry trends and practices.
- Worked closely with clients during ideation sessions to ensure alignment between copy direction and desired outcomes.
- Played a key role in rebranding efforts, including updating company slogans and taglines to better reflect brand values.
- Crafted memorable taglines that helped establish brand identity and set products apart from competitors.
- Assisted in scriptwriting for promotional videos, resulting in engaging and informative visual content.
- Created content for websites and online publications.
- Managed competing deadlines with efficiency.
Owner + Operator
FreeSpirit Daycare Center
02.2018 - 07.2022
- Managed day-to-day business operations.
- Provided exceptional customer service, addressing issues promptly to ensure customer satisfaction and repeat business.
- Increased customer satisfaction by providing high-quality services and timely communication.
- Trained and motivated employees to perform daily business functions.
Office Manager
Toole Family Dentistry
04.2014 - 06.2018
- Handled sensitive information with discretion, maintaining the confidentiality of company documents and personnel records.
- Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email correspondence.
- Maintained accurate financial records by reconciling accounts payable/receivable transactions regularly to ensure balanced budgets.
- Resolved office disputes swiftly and equitably, maintaining harmonious workplace.
Education
Bachelor of Science - Communication Studies
Purdue University Global
West Lafayette, IN02.2025
Skills
- Social Media Copywriting
- APA Style
- Social Media Content
- Strong editing skills
- Data-driven decision-making
- Client Relations
- Exceptional storytelling
- Proofreading accuracy
- Innovative problem-solving
- Collaborative Team Player
- Video Scriptwriting
- Strategic Marketing
- Email Marketing
- SEO
- Digital marketing knowledge
- Print Collateral
- Brand voice consistency
- Copywriting team leadership
- UX and UI understanding
- Press release crafting
- Copy Editing
- Blogging knowledge
- Newsletter creation
- Deadline Adherence
- Article Writing
- Short Stories
- Attention to Detail
- Multitasking
- Reliability
- Critical Thinking
Accomplishments
- Semrush: Become an AI-Powered Marketer Certification 7/24
- Semrush: Keyword Research, a Step-by-Step Guide Certification 7/24
- Google: Ads Creative Certification Issued 1/24
- Google: Ads Search Certification Issued 1/24
- HubSpot Academy: Content Marketing Certification Issued 9/22
- Purdue Global: Dean's List Issued 5/22 + 1/24 + 4/24
- Purdue Global: New Media Writing Micro-credential Issued 4/24
- Purdue Global: Communication Micro-credential Issued 2/24
Awards
- Multiple Dean’s List Awards
- Certified in Google Ads Creative and Ads Search
- Multiple Semrush Certifications
- New Media Writing Micro-credential from Purdue Global
- Communication Micro-credential from Purdue Global
Affiliations
- Poetry Society of America
Timeline
Senior Copywriter
Find8 Performance Marketing
08.2022 - Current
Owner + Operator
FreeSpirit Daycare Center
02.2018 - 07.2022
Office Manager
Toole Family Dentistry
04.2014 - 06.2018
Bachelor of Science - Communication Studies
Purdue University Global