Abby Wroten
Prairieville,Louisiana
Summary
Resourceful Account Manager with excellent client oversight, issue resolution and relationship-building expertise. Maximized repeat business opportunities and utilized proven prospecting techniques to expand client base. High-level sales cycle knowledge and strong collaborative skills leading to optimum outcomes.
Strategic-thinking Business Development Manager with history of transforming inefficient, underperforming operations into successful enterprises. Accomplished communicator with talent for building over-achieving teams. Dedicated to continuous improvement and achieving market-leading results.
Overview
10
10
years of professional experience
Work History
Event Coordinator
Gulf Gathering's @ Bub's Place
02.2021 - Current
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Oversaw volunteer recruitment and training efforts, building a dedicated team of individuals committed to supporting successful events.
- Increased brand visibility through strategic placement of promotional materials at high-profile events.
- Produced concept plans for high-profile corporate meetings and events.
- Developed detailed event reports, documenting all aspects of each event.
- Trained and supervised event staff to complete tasks on time.
- Performed event coordination for larger parties and gatherings.
- Reviewed event bills to confirm accuracy and approve payment.
- Utilized social media to promote events and increase attendance.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Communicated with catering, lighting and sound companies to obtain price quotes.
- Created and maintained event expenditures, budgets and timelines in job-related software.
- Cultivated strong partnerships with local businesses, securing in-kind donations or sponsorships for various occasions.
- Oversaw event registration process by collecting and tracking attendee information.
- Developed creative marketing materials that generated interest and boosted event attendance.
Client Services Manager
Gulf Coast Occupational Medicine
02.2020 - Current
- Identified and communicated customer needs to supply chain capacity and quality teams.
- Kept stakeholders up-to-date on details pertaining to client projects.
- Mentored departmental team, boosting efficiency, success and morale among employees.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Evaluated client needs and developed tailored solutions to increase positive customer ratings.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Actively participated in networking events within the industry, expanding professional connections and generating leads.
- Informed customers of promotions to increase sales productivity and volume.
Business Development Manager
Gulf Coast Occupational Medicine
02.2020 - Current
- Organized promotional events and interacted with community to increase sales volume.
- Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Built relationships with customers and community to establish long-term business growth.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
- Managed accounts to retain existing relationships and grow share of business.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Generated new business with marketing initiatives and strategic plans.
Social Media Marketing Manager
Self-employeed
05.2018 - 02.2020
- Continually maintained and improved company's reputation and positive image in markets served.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Optimized email campaigns to increase open and click-through rates.
- Coordinated promotional events to generate buzz around new product launches or initiatives for multiple companies.
- Managed multiple social media platforms for increased engagement and audience growth.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Increased website traffic through effective content creation and search engine optimization strategies.
Senior Store Manager
Trendy Treasures Bowtique
01.2014 - 05.2018
- Improved overall store performance by implementing effective sales strategies and streamlining operational processes.
- Increased customer satisfaction by prioritizing exceptional service and addressing concerns promptly and professionally.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Supervised employees for exceptional store operations, customer retention and positive brand experiences.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
Education
Northwestern State University of Louisiana
Natchitoches, LADutchtown High School
Geismar, LASkills
- Team Leadership and Motivation
- Territory Management
- Client Relations
- Sales Development
- Business development and planning
- Prospect targeting
Affiliations
- Three Year Extreme Safety Professionals Board Member
- Baton Rouge Industrial Group
Timeline
Event Coordinator
Gulf Gathering's @ Bub's Place
02.2021 - Current
Client Services Manager
Gulf Coast Occupational Medicine
02.2020 - Current
Business Development Manager
Gulf Coast Occupational Medicine
02.2020 - Current
Social Media Marketing Manager
Self-employeed
05.2018 - 02.2020
Senior Store Manager
Trendy Treasures Bowtique
01.2014 - 05.2018
Northwestern State University of Louisiana
Dutchtown High School
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