ABBY YOUNGWERTH
Boise,Idaho
Overview
6
6
years of professional experience
Work History
Marketing Manager
VersaBuilt Robotics
07.2021 - Current
- Created recognizable brand by building strong social media presence across platforms - Increased social media presence by 2000% over 2 years
- Captured potential customers using creative approaches on digital and traditional channels. For example, building trust by establishing VersaBuilt as experts through social media, blogs, and forum interaction
- Evaluated consumer behaviors and purchasing patterns to inform promotional campaigns. For example, find and advertise tax and state grant incentives for adding automation
- Created company brand messaging, collateral materials, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for product launches and marketing campaigns
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Professional Cyclist
ATX Wolfpack, USA Cycling
01.2018 - 01.2021
- Demonstrated strong leadership and communication skills, effectively contributing in successful seasons
- Exhibited teamwork and strong work ethic by promoting camaraderie
- Managed time effectively while traveling for races, keeping up with training, and going to classes
- Competed in multiple state and regional, and world level competitions, achieving top results Including a National Title
- Utilized advanced data analysis techniques to optimize performance
Graphic Designer
Freelance
12.2019 - 04.2020
- Designed and printed 2020-2021 race kit for WolfPack Professional Cycling Team.
- Designed and printed specialty race kit for Automatic Racing in collaboration with Creature Comfort Brewery to advertise a new beer
- Created and managed computer-generated image design projects to be completed in timely manner to accommodate deadlines
- Met one on one with customers to determine design needs.
- Researched trends and projected industry changes to capitalize on emerging opportunities.
Education
Bachelor of Fine Arts (B.F.A) - Fibers/Graphic Design
Savannah College of Art And Design (SCAD)
Savannah, GA05.2021
Skills
- Social Media Outreach
- Accepting Critique and Feedback
- Adobe, Google, MS creative suites
- Eager to learn new things
- Critical Thinking
- Social Media Content Creation
- Project Management
- Brand-Building Strategies
Timeline
Marketing Manager
VersaBuilt Robotics
07.2021 - Current
Graphic Designer
Freelance
12.2019 - 04.2020
Professional Cyclist
ATX Wolfpack, USA Cycling
01.2018 - 01.2021
Bachelor of Fine Arts (B.F.A) - Fibers/Graphic Design
Savannah College of Art And Design (SCAD)