Summary
Overview
Work History
Education
Skills
Awards
Languages
Timeline
Abel González

Abel González

Glendale,CA

Summary

Abel, an award-winning Sr. Copywriter and Creative Director, with a proven track record of crafting compelling creative work for leading national advertising agencies. Expertise in both the General Market and Hispanic Market, playing a pivotal role in guiding agencies to successfully tap into the Hispanic Market for impactful outreach and engagement. Blending creativity and strategic insights seamlessly to consistently deliver exceptional results for clients.

Overview

29
29
years of professional experience

Work History

Freelance Creative

Freelance Creative
01.2006 - Current
  • Clients - Deutsch LA (Sprint, Taco Bell), Crispin Porter + Bogusky (Old Navy, Applebee's), H/A (McDonald's, Toyota, AAA), Conill Adv. (Toyota), Casanova Pendrill (General Mills, California Lotto), Sony, Universal Studios, Paramount Pictures, Dreamworks and other major Hollywood Studios

Creative Director

Arenas Entertainment
01.2004 - 01.2005
  • Company Overview: In charge of the creation and development of marketing campaigns for major Hollywood theatrical releases
  • In charge of the creation and development of marketing campaigns for major Hollywood theatrical releases

Senior Copywriter

Saatchi & Saatchi/Conill
01.2002 - 01.2004
  • Main responsibilities included creating national broadcast and print campaigns for Toyota.

Senior Copywriter

Casanova & Pendrill Inc.
01.2000 - 01.2002
  • Serving Coors Light, California Lottery and General Mills

Senior Copywriter

The San Jose Group
01.1998 - 01.2000
  • Serving ComEd, Dominick's, Ameritech, ATA and Allstate

Senior Copywriter

EJE Advertising
01.1996 - 01.1998
  • Serving Clorox Co., Levi's, Bacardi, Sprint

Education

Art Studies -

University of Sacred Heart
01.1998

Drama Studies -

University of Puerto Rico
01.1997

M.A. - Spanish Language and Literature

University of Murcia, Murcia, Spain
01.1994

Skills

  • Adobe Creative Suite

  • Film Directing

  • Film Editing (FCP & Premiere)

  • Screenwriting

Awards

  • Gold Lion, Cannes Advertising Festival, 2010
  • Gold Medal, New York Film Festival, 2003
  • Fiap Shortlist, 2002/2005
  • Gold, Ojo de Iberoamerica, 2002
  • 7 Cúspide Advertising Awards, San Juan P.R., 1998
  • Finalist Radio Mercury Awards, 2002/2006/2007

Languages

Spanish
Native or Bilingual
English
Native or Bilingual
French
Professional Working
Italian
Professional Working

Timeline

Freelance Creative - Freelance Creative
01.2006 - Current
Creative Director - Arenas Entertainment
01.2004 - 01.2005
Senior Copywriter - Saatchi & Saatchi/Conill
01.2002 - 01.2004
Senior Copywriter - Casanova & Pendrill Inc.
01.2000 - 01.2002
Senior Copywriter - The San Jose Group
01.1998 - 01.2000
Senior Copywriter - EJE Advertising
01.1996 - 01.1998
University of Puerto Rico - Drama Studies,
University of Sacred Heart - Art Studies,
University of Murcia - M.A., Spanish Language and Literature
Abel González