Summary
Overview
Work History
Skills
Websites
Salesexperience
Salestrainerexperience
Managerialexperience
Timeline
BusinessAnalyst
Abel Guerra

Abel Guerra

Sales or Management
San Antonio,TX

Summary

I pride myself on my values as a professional, integrity, transparency, respect, and the ability to work independently by self-motivation with a strong desire to accelerate my career. I’m a leader with a great attitude, high energy, great personality, professional in appearance, excellent verbal and written communication skills.

Overview

44
44
years of professional experience

Work History

Luxury Vehicle Sales

Barrett Auto Gallery in San Juan TX.
05.2022 - Current

Senior Sales Consultant

Mercedes Benz of San Antonio
- 04.2022

Senior Sales Consultant

Mercedes Benz of Boerne
07.2017 - 01.2020

Sales Trainer

CRM backstop
06.2016 - 06.2017
  • A full trainer and consulting position with our process and materials with specific guides and schedules to follow on
  • Trained Internet Departments, BDC, Salespeople and Management on process, phone skills, email follow up, CRM usage and anything to increase the close rate on all Internet and phone opportunities
  • I placed ads in Indeed, interviewed, and Hired, trained BDC agents, Internet Sales and Sales people with no experience in the 10 steps to the Sale
  • Training was based on that Dealership policy and procedures, to understand the Sales process to be confident on their 1st day of selling
  • Meet and Greet
  • Building Rapport
  • Qualify-Determine their needs
  • Selecting a Vehicle
  • Walk around Demonstration
  • Demonstration of vehicle
  • Objections
  • Inventory walk
  • Service Walk - Why Buy Here! Prepare Selection Worksheet
  • Getting Commitment
  • Presentation of Numbers
  • Closing the Deal
  • How to handle Objections
  • Goal Settings
  • Role play step by step
  • Trained how to use CRM and product
  • Trained Internet Dept
  • On appointment setting, show, and sell
  • Trained them guidelines, and scripts and monitor their performance
  • Manage them and pull reports to show them their weakness, and strengths
  • Role play with them on the scripts
  • Trained BDC agents on process and how to navigate through CRM
  • Hold them accountable for 100 calls per day and set appointments, and follow up
  • I trained existing Internet Sales people on phone scripts, and increased their closing ratios
  • Goal was to move the needle from 6% to 10%, 12% and than 15% closing ratios.

General Sales Manager

Barrett Jaguar-Maserati
05.2015 - 05.2016
  • My responsibilities were Jaguar, Maserati, Pre-Owned Sales, and the Finance Department profitably
  • We accomplished our vehicle quotas through leadership Management
  • Trained the sales team on sales methodologies that support established sales targets
  • Establish sales quotas for each sales representative and feedback in to manage overall sales goals
  • Authorize purchase, trade-values, and sales agreements, contracts, etc
  • Meet monthly forecasts for sales and gross and met objectives
  • Appraise all incoming used vehicles
  • Awarded Pride of Jaguar 2016 as a group
  • Customer Service Index was over 96% Avg
  • Sales in Maserati increased in 2016 vs 2015
  • Sales in Jaguar increased in 2016 vs 2015
  • Jaguar Certification 2016.

Pre-Owned Sales Manager

Ed Hicks Mercedes-Benz
01.2014 - 05.2015
  • Desk and backup Finance submitting applications, re-hashing deals, and contracting
  • ADP / CDK Dealer Services and several Auto software
  • Inventory control, locate cars, desking-deals and take T.O’s
  • Purchasing vehicles, Wholesale Cars, and appraised all Vehicles
  • Define long and short-term objectives; oversee and control daily operations
  • We hit our objective in sales and CSI every month
  • Evaluating overall individual performance, advising how to resolve situations, and implement
  • Proactive sales training processes and policy implementation
  • Establish departmental goals with management and sales team to reach our quota
  • Providing an environment of mutual trust, respect, and demands the highest ethical standards
  • Mercedes-Benz Certification
  • Mercedes-Benz Leadership Academy Achievement
  • Mercedes-Benz Brand Immersion Experience
  • Hands-on Manager on the Internet and BDC department.

General Manager

Barrett Auto Gallery in Exotics
01.2010 - 01.2014

General Manager

Jaguar Volvo Land Rover Rio Grande Valley
01.2008 - 01.2010

General Manager

Mercedes-Benz of Harlingen
02.2007 - 12.2007

General Sales Manager

Barrett Jaguar Volvo Land Rover
12.2001 - 12.2007

General Manager

Bert Ogden Mazda Kia
01.2000 - 12.2001

General Sales Manager

Oasis Motor Company
01.1996 - 12.1999

Sales Manager

Autohaus BMW Porsche
01.1995 - 01.1996

Assistant Sales Manager

Creveling Dodge
01.1992 - 12.1994

Sales Consultant

Creveling Dodge
04.1980 - 12.1990
  • Responsible for coordinating all incoming requests made via telephone or online, social media, revenue radar, or searching for potential sales leads, booking appointments for the showroom, and acting as a first point of contact
  • Take the customer from the beginning of the sales process all the way to closing
  • Answering incoming phone calls and online enquiries
  • Responsible for consistently and profitably and met new vehicle sales quotas through expert management and leadership of the sales team
  • Establish a positive relationship with customers
  • Logging customer details and comments in our CRM
  • Scheduling appointments and following up with any 'no show' customers
  • Maintaining thorough, up-to-date knowledge of our product
  • Took all my tests to complete the Certified Sales process before the deadline to stay under compliance
  • Greeting and assisting walk-in customers, and treating clientele with respect
  • Enhance customer satisfaction during the entire purchase experience
  • Adhering to all company policies and procedures
  • Maintaining contact with customers after the sale to ensure they are happy with our service
  • Ensuring potential customers are aware of any promotions
  • Good written and verbal communication skills
  • Proficient in organizational skills with a high level of attention to detail
  • Maintain CSI, Sales, gross profits, and following up to assure customer satisfaction
  • Deliver vehicle to their satisfaction and our level of high standards
  • Working knowledge of Microsoft Office software and the internet software, CRM
  • E-Leads
  • Worked as the liaison between Sales Management and the seller to make appointments, appraisals, and purchase of their vehicles
  • Completed required documents accurately, and complied with State regulations
  • Manage the data for prospective clients and log/document all communication.

Skills

  • Test drive facilitation
  • Trade-in evaluations
  • Strong negotiation skills
  • Sales Presentations

Salesexperience

  • Luxury Vehicle Sales, Barrett Auto Gallery in San Juan TX., 05/01/22, current, Responsible for coordinating all incoming requests made via telephone or online, social media, revenue radar, or searching for potential sales leads, booking appointments for the showroom, and acting as a first point of contact, Take the customer from the beginning of the sales process all the way to closing, Answering incoming phone calls and online enquiries, Responsible for consistently and profitably and met new vehicle sales quotas through expert management and leadership of the sales team, Establish a positive relationship with customers, Logging customer details and comments in our CRM, Scheduling appointments and following up with any 'no show' customers, Maintaining thorough, up-to-date knowledge of our product, Took all my tests to complete the Certified Sales process before the deadline to stay under compliance, Greeting and assisting walk-in customers, and treating clientele with respect, Enhance customer satisfaction during the entire purchase experience, Adhering to all company policies and procedures, Maintaining contact with customers after the sale to ensure they are happy with our service, Ensuring potential customers are aware of any promotions, Good written and verbal communication skills, Proficient in organizational skills with a high level of attention to detail, Maintain CSI, Sales, gross profits, and following up to assure customer satisfaction, Deliver vehicle to their satisfaction and our level of high standards, Working knowledge of Microsoft Office software and the internet software, CRM, E-Leads. Worked as the liaison between Sales Management and the seller to make appointments, appraisals, and purchase of their vehicles, Completed required documents accurately, and complied with State regulations, Manage the data for prospective clients and log/document all communication
  • Senior Sales Consultant, Mercedes Benz of San Antonio, 09/01/20, 04/01/22
  • Senior Sales Consultant, Mercedes Benz of Boerne, 07/01/17, 01/01/20
  • Sales Consultant, Creveling Dodge, 04/01/80, 12/01/90

Salestrainerexperience

Sales Trainer, CRM backstop, 06/01/16, 06/01/17, A full trainer and consulting position with our process and materials with specific guides and schedules to follow on, Trained Internet Departments, BDC, Salespeople and Management on process, phone skills, email follow up, CRM usage and anything to increase the close rate on all Internet and phone opportunities, I placed ads in Indeed, interviewed, and Hired, trained BDC agents, Internet Sales and Sales people with no experience in the 10 steps to the Sale, Training was based on that Dealership policy and procedures, to understand the Sales process to be confident on their 1st day of selling, Meet and Greet, Building Rapport, Qualify-Determine their needs, Selecting a Vehicle, Walk around Demonstration, Demonstration of vehicle, Objections, Inventory walk, Service Walk - Why Buy Here!, Prepare Selection Worksheet, Getting Commitment, Presentation of Numbers, Closing the Deal, How to handle Objections, Goal Settings, Role play step by step, Trained how to use CRM and product, Trained Internet Dept. on appointment setting, show, and sell, Trained them guidelines, and scripts and monitor their performance, Manage them and pull reports to show them their weakness, and strengths, Role play with them on the scripts, Trained BDC agents on process and how to navigate through CRM, Hold them accountable for 100 calls per day and set appointments, and follow up, I trained existing Internet Sales people on phone scripts, and increased their closing ratios, Goal was to move the needle from 6% to 10%, 12% and than 15% closing ratios

Managerialexperience

  • General Sales Manager, Barrett Jaguar-Maserati, 05/01/15, 05/01/16, Jaguar, Maserati, Pre-Owned Sales, and the Finance Department profitably, Trained the sales team on sales methodologies that support established sales targets, Establish sales quotas for each sales representative and feedback in to manage overall sales goals, Authorize purchase, trade-values, and sales agreements, contracts, etc., Meet monthly forecasts for sales and gross and met objectives, Appraise all incoming used vehicles, Awarded Pride of Jaguar 2016 as a group, Customer Service Index was over 96% Avg., Sales in Maserati increased in 2016 vs 2015, Sales in Jaguar increased in 2016 vs 2015, Jaguar Certification 2016
  • Pre-Owned Sales Manager, Ed Hicks Mercedes-Benz, 01/01/14, 05/01/15, Desk and backup Finance submitting applications, re-hashing deals, and contracting, ADP / CDK Dealer Services and several Auto software, Inventory control, locate cars, desking-deals and take T.O’s, Purchasing vehicles, Wholesale Cars, and appraised all Vehicles, Define long and short-term objectives; oversee and control daily operations, We hit our objective in sales and CSI every month, Evaluating overall individual performance, advising how to resolve situations, and implement, Proactive sales training processes and policy implementation, Establish departmental goals with management and sales team to reach our quota, Providing an environment of mutual trust, respect, and demands the highest ethical standards, Mercedes-Benz Certification, Mercedes-Benz Leadership Academy Achievement, Mercedes-Benz Brand Immersion Experience, Hands-on Manager on the Internet and BDC department
  • General Manager, Barrett Auto Gallery in Exotics, 01/01/10, 01/01/14
  • General Manager, Jaguar Volvo Land Rover Rio Grande Valley, 01/01/08, 01/01/10
  • General Manager, Mercedes-Benz of Harlingen, 02/01/07, 12/01/07
  • General Sales Manager, Barrett Jaguar Volvo Land Rover, 12/01/01, 12/01/07
  • General Manager, Bert Ogden Mazda Kia, 01/01/00, 12/01/01
  • General Sales Manager, Oasis Motor Company, 01/01/96, 12/01/99
  • Sales Manager, Autohaus BMW Porsche, 01/01/95, 01/01/96
  • Assistant Sales Manager, Creveling Dodge, 01/01/92, 12/01/94

Timeline

Luxury Vehicle Sales

Barrett Auto Gallery in San Juan TX.
05.2022 - Current

Senior Sales Consultant

Mercedes Benz of Boerne
07.2017 - 01.2020

Sales Trainer

CRM backstop
06.2016 - 06.2017

General Sales Manager

Barrett Jaguar-Maserati
05.2015 - 05.2016

Pre-Owned Sales Manager

Ed Hicks Mercedes-Benz
01.2014 - 05.2015

General Manager

Barrett Auto Gallery in Exotics
01.2010 - 01.2014

General Manager

Jaguar Volvo Land Rover Rio Grande Valley
01.2008 - 01.2010

General Manager

Mercedes-Benz of Harlingen
02.2007 - 12.2007

General Sales Manager

Barrett Jaguar Volvo Land Rover
12.2001 - 12.2007

General Manager

Bert Ogden Mazda Kia
01.2000 - 12.2001

General Sales Manager

Oasis Motor Company
01.1996 - 12.1999

Sales Manager

Autohaus BMW Porsche
01.1995 - 01.1996

Assistant Sales Manager

Creveling Dodge
01.1992 - 12.1994

Sales Consultant

Creveling Dodge
04.1980 - 12.1990

Senior Sales Consultant

Mercedes Benz of San Antonio
- 04.2022
Abel GuerraSales or Management