Abigail Case

• Manage and maintain relationships for a portfolio of accounts in craft beer and non-alcoholic beverages across domestic and global markets totaling 250+MM bottles annually.
• Oversee EBIT performance, yearly volume commitments, and revenue growth while collaborating with cross-functional teams to ensure alignment with financial goals and customer expectations across diverse markets.
• Identify and capitalize on new business opportunities to develop strategic partnerships, fostering long-term collaborations to enhance market presence and drive toward sustainable growth.
• Support ongoing contract negotiations with key customers, leveraging market insights and strategic positioning to secure favorable terms. Ensure strict adherence to existing customer contract provisions.
• Retained the company's largest craft customer by addressing concerns, identifying key issues and delivering tailored solutions. Strengthened the customer relationship to secure a 5-year contract, preserving $18M in annual sales.
• Managed the company's largest distribution account, leading to consecutive months of highest sales levels with a 20% increase vs. previous quarters through continuous follow-up and proactive customer engagement.
• Collaborate cross-functionally with supply and demand planning teams to analyze and validate forecasts, ensuring all customers needs are met and maintain high forecast accuracy to optimize inventory and service levels.
• Led and continuously manage an initiative to reduce overage inventory, achieving a 50% reduction within the first 6 months, resulting in $2.4M in additional revenue. Implemented improved processes to ensure sustainable inventory management moving forward.

Three-year rotational program which ended ahead of schedule due to consistently exceeding expectations. Recognized as a top performer and entrusted with increased responsibilities.

Second rotation: Sales Coordinator for Molson Coors Beverage Company (MCBC)

• Strengthen and rebuilt relationship with MCBC, the largest customer in North America, generating approximately $215MM in revenue and selling 2.1 billion bottles annually. Focused on resolving key issues and enhancing collaboration to ensure long-term partnership success.
• Lead strategic and value-added innovation discussions to drive new product launches in glass packaging, including the successful introduction of Coors Whiskey Co. brand, resulting in expanded product offerings and increased market presence.
• Oversaw supply and demand planning, achieving the highest Lag 1 forecast accuracy at 82% and significantly reducing forecast bias.
• Developed a Quarterly Business Review (QBR) scorecard with 15 KPI's covering planning excellence, operational excellence, and NPD/ innovation to be presented to MCBC leadership on a quarterly basis.
• Restored and improved customer relationships, achieving a 4-point increase in the Net Promoter Score (NPS) in 2024, demonstrating enhanced customer satisfaction and loyalty.

First rotation: Marketing Coordinator for North America Beer

• Enhanced go-to-market strategies by refining lead and opportunity management processes through SAP C4C, improving data integrity and educating the internal sales team on process changes to drive more effective sales efforts.
• Assisted with trade show execution and planning, successfully showcasing new products and enhancing brand visibility through effective coordination and strategic presentation.
• Conducted portfolio management of stock bottle offerings to ensure competitiveness, optimizing product mix and pricing strategies to align with market trends and customer demand