Abigail Ede
Portland,OR
Summary
I am an organized and detail-oriented professional with a diverse skill set and an innate thirst to learn and grow. My creativity combined with my analytical skills allow for a unique and valuable lens for problem solving. I have experience working in a fast-paced environment juggling tasks, and have a track record of success in effective and efficient work.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Brand Management Coordinator
Wiley University Services
02.2021 - Current
- Assisted in management of 10-15 university and college clients at a time.
- Perform competitive analyses for university clients to identify potential growth opportunities and relay data finds in visually digestible formats.
- Initiate, own, manage and track marketing projects such as email campaigns, social media schedules, asset audits, etc.
- Work cross-functionally with content, marketing automation, media teams, etc. to implement updates to universities' marketing material and websites.
- Gather data, create decks and deliver presentations internally and occasionally in a partner-facing format.
Strategist
Allen Hall Advertising
09.2020 - 06.2021
- Performed qualitative and quantitative to identify primary and secondary audiences for a social media campaign for an athletic clothing brand.
- Put together creative briefs and decks to share strategy with internal creative team members.
- Worked closely with the cross-functional team to ensure creative assets followed strategy throughout the campaign creation process.
- Ran strategy meetings with the client to ensure our ideas aligned with the goals of the brand.
Marketing Intern
L.A. Style Magazine
12.2020 - 04.2021
- Created Facebook advertisements for the magazine's Industry Leader program.
- Researched entrepreneurial leaders and reached out for opportunities for the magazine to interview them.
- Researched, wrote and edited articles to be featured in the digital magazine.
Lead Barista
Southpine Bakery And Cafe
04.2021 - 12.2021
- Used strong customer service skills to ensure all customers had a positive experience at our location.
- Helped manage the cafe's social media presence and created an Instagram giveaway to increase customer loyalty.
- Kept track of stocking needs and put in orders for supplies.
Education
Bachelor of Science - Advertising
University of Oregon
Eugene06.2021
Skills
- Microsoft Suite
- Google Suite
- Adobe Workfront
- Wordpress
- Tableau
- Google Analytics
- Project management
- Communication
- Organization
- Data visualization
- Brand strategy
Certification
Coursera X Google
- Foundations of Project Management
- Project Initiation: Starting a Successful Project
- Project Planning: Putting It All Together
- Create a Brand Strategy
- Learning Microsoft Project
- Project Management Foundations
- Writing Emails People Want to Read
Timeline
Lead Barista
Southpine Bakery And Cafe
04.2021 - 12.2021
Brand Management Coordinator
Wiley University Services
02.2021 - Current
Marketing Intern
L.A. Style Magazine
12.2020 - 04.2021
Strategist
Allen Hall Advertising
09.2020 - 06.2021
Bachelor of Science - Advertising
University of Oregon
Coursera X Google
- Foundations of Project Management
- Project Initiation: Starting a Successful Project
- Project Planning: Putting It All Together
- Create a Brand Strategy
- Learning Microsoft Project
- Project Management Foundations
- Writing Emails People Want to Read
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