Abigail Follansbee
Summary
Motivated marketer with a proven track record in developing and executing comprehensive campaigns. Skilled in content creation and curation, social media management and analytics, and marketing research and analysis. Possesses strong written and verbal communication skills, with a demonstrated ability to collaborate effectively with diverse teams. Seeking a role in a dynamic organization to utilize and further develop skills in communications, marketing, and branding.
Overview
8
8
years of professional experience
Work History
Marketing Manager
CAMP MARGARITAVILLE
11.2023 - Current
- With being promoted to Sales and Marketing Coordinator, I began managing marketing strategies, social media, content creation, and customer service, while developing tailored offerings through collaboration with management teams
- Represent the resort at trade shows and professional conferences, as well as work closely with the Margaritaville brand at conferences and summits
- Analyze market trends, monitors marketing campaign effectiveness, and adjusts strategies for continual growth
- Work cross-functionally with various departments to ensure seamless guest experiences, assists in creating promotional materials, and drives business growth
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Sales and Marketing Coordinator
CAMP MARGARITAVILLE
10.2022 - 11.2023
- Executed marketing campaigns, created engaging social media content, and analyzed data to identify trends and opportunities, collaborating with various teams for tailored promotional materials
- Gained proficiency in digital marketing tools like Medallia, MailChimp, and Canva, and developed strong communication and organizational skills through managing multiple projects simultaneously
- Acquired valuable insights into the hospitality industry best practices, enhancing my marketing skills and gaining a unique perspective on the dynamic world of hospitality
Owner of a Freelance Photography Business
FRAMED BY ABBY
01.2019 - 08.2024
- Founded and managed a successful freelance photography business, offering specialized services and expanding the client base through a mix of social, email, and offline marketing techniques
- Built a robust digital presence through a dedicated website and social media platforms, utilizing customer engagement data to tailor marketing strategies during peak seasons for enhanced brand visibility
VP of Marketing
ALPHA DELTA PI SORORITY
11.2021 - 05.2023
- Developed and executed a comprehensive marketing plan for Alpha Delta Pi Sorority, managing the Instagram account to boost online presence and brand awareness
- Monitored activities of competing sororities to inform strategic initiatives and enhance marketing campaigns
- Led internal teams towards short and long-term goals, utilized innovative PR strategies, and organized key marketing events to foster relationships with university stakeholders and the community
Assistant Teacher
The Learning Tree
05.2017 - 12.2020
- Oversaw students in classroom and common areas to monitor, enforce rules, and support lead teacher.
- Worked with teachers to design lesson plans and coordinate activities for classes.
- Supervised recess, lunch and daily student intake and dismissal.
Education
Bachelor of Science - Communications, Advertising, Public Relations & Marketing
FLORIDA SOUTHERN COLLEGE
Lakeland, FL05-2023
Skills
- Marketing campaign management
- Digital marketing
- Social media marketing
- Social media platforms
- Web content branding
- Vendor relations
- SEO activities
- Public and media relations
- Content coordination
- Advertising management
- Creative direction
Websites
Timeline
Marketing Manager
CAMP MARGARITAVILLE
11.2023 - Current
Sales and Marketing Coordinator
CAMP MARGARITAVILLE
10.2022 - 11.2023
VP of Marketing
ALPHA DELTA PI SORORITY
11.2021 - 05.2023
Owner of a Freelance Photography Business
FRAMED BY ABBY
01.2019 - 08.2024
Assistant Teacher
The Learning Tree
05.2017 - 12.2020
Bachelor of Science - Communications, Advertising, Public Relations & Marketing
FLORIDA SOUTHERN COLLEGE
Similar Profiles
Jennifer CorbittJennifer Corbitt
Housekeeping Supervisor at Camp MargaritavilleHousekeeping Supervisor at Camp Margaritaville
RORY DEANRORY DEAN
Bartender Supervisor at Camp MargaritavilleBartender Supervisor at Camp Margaritaville
Abigail FollansbeeAbigail Follansbee
Marketing Manager at CAMP MARGARITAVILLEMarketing Manager at CAMP MARGARITAVILLE