Abigail Merice
Dorr,MI
Summary
Dedicated and results-driven sports management professional with extensive experience in campaign activation, athlete relations, and administrative operations within competitive sports environments. Proven track record of managing contracts, coordinating marketing materials, maintaining databases, and fostering athlete partnerships to achieve strategic goals. Skilled in social media management, data analysis, and cross-functional collaboration, with a proactive approach to process improvement and organizational growth. Adept at administrative tasks including scheduling, office management, and effective communication with stakeholders. Experienced former collegiate athlete, recognized for leadership, time management, and commitment to excellence on and off the field. Leveraging a strong background in sports and administration to deliver impactful results and drive engagement across diverse platforms.
Overview
6
6
years of professional experience
Work History
Activations Specialist
PlayBooked
09.2021 - Current
- Managed athlete contracts, marketing materials, and campaign briefs to ensure successful campaign launches.
- Maintained and updated databases, curated athlete rosters, and monitored platform profile activity.
- Conducted research and reviewed team outputs to align with company standards; suggested and implemented process improvements.
- Drafted and collaborated on monthly eNewsletters, coordinating with various departments for timely completion.
- Identified and engaged athlete influencers, aligning partnerships with campaign goals and brand values.
- Provided detailed campaign performance reports, tracking metrics like engagement, reach, and ROI.
- Supported user recruitment and onboarding efforts, fostering growth and maintaining active user relationships.
- Assisted with cross-departmental projects and contributed to organizational development initiatives.
- Stayed updated on industry trends and adapted new organizational tools and programs as needed.
Volunteer Assistant / Manager (Softball)
Wayland Union High School
03.2020 - 06.2022
- Run social media accounts such as Instagram and Facebook Page
- Design all gameday graphics, player profiles, and final score graphics
- Utilizing Gamechanger for live stats and play-by-plays during each contest
- Record stats during all games as well as updating the overall season stats as the season progresses
- Monitoring and enhancing athletic performance by giving constructive feedback and encouragement
Game Night Intern
Grand Rapids Griffins (AHL)
10.2019 - 03.2020
- Work closely with the Ticket Operations staff in selling individual game tickets
- Sell tickets, for all Griffins games, from the box office on game days
- Service and interact with customers on a regular basis to help resolve ticketing questions and concerns
- Help with game day promotions on and off ice
- Assist in the distribution of giveaways and promotional items
Office Assistant
Elite Baseball & Softball
08.2019 - 03.2020
- Operate office machines, such as photocopiers and scanners, voice mail systems, and office computers
- Answer telephones, direct calls, and take messages
- Communicate with customers, employees, and other individuals to answer questions, disseminate or explain information, take orders, and address complaints
- Maintain and update filing, inventory, mailing, and database systems, either manually or using a computer
- Schedule training sessions for athletes and input trainer’s schedules into EZFacility
Collegiate Athlete – Softball
Davenport University
09.2018 - 05.2019
- Analyze the skills and weaknesses of opponents by watching film
- Manage time wisely within a busy schedule
- Attend all scheduled practices, training sessions, and team meetings
- Maintain physical fitness by training on a regular basis
- Compete in games and on the practice field every day
Education
BBA - Sports Management
Davenport University
Grand Rapids, MI12-2021
Skills
- Analytics Tools
- Customer Engagement
- Brand Awareness
- Campaign Management
- Teamwork and Collaboration
- Customer Service
- Problem-Solving
- Attention to Detail
- Multitasking
- Organizational Skills
- Active Listening
- Computer Proficiency
Awards
- First Team All-GLIAC, 2019
- Easton/NFCA All-America Scholar Athlete, 2019
Timeline
Activations Specialist
PlayBooked
09.2021 - Current
Volunteer Assistant / Manager (Softball)
Wayland Union High School
03.2020 - 06.2022
Game Night Intern
Grand Rapids Griffins (AHL)
10.2019 - 03.2020
Office Assistant
Elite Baseball & Softball
08.2019 - 03.2020
Collegiate Athlete – Softball
Davenport University
09.2018 - 05.2019
BBA - Sports Management
Davenport University